Social Media Image Sizes for 2021: Cheat ... - Hootsuite Blog

Facebook image sizes Skiptocontent Themostrecentimagesizespecificationsfordifferentsocialmedianetworks,includingInstagram,Twitter,Facebook,LinkedIn,andmore. Socialmediaimagesizesseemtochangeconstantly. Onemomentyouhavetheperfectcoverpageforyouraccount.Thenext,it’sbeenresized,andlooksallpixelatedandwrong. Itdoesn’thelpthatinformationaboutofficialdimensionsandimagesizesarehardertofindthanacivildiscussiononpoliticsonFacebook. But,it’snotdifficultifyouconsultthisguidetosocialmediaimagesizes! Belowarethemostrecentsocialmediaimagedimensions,asof2021. TableofContents Whyisitimportanttogetsocialmediaimagesizesright? Quicksocialmediaimagesizes Instagramimagesizes Twitterimagesizes Facebookimagesizes LinkedInimagesizes Pinterestimagesizes Tumblrimagesizes Snapchatimagesizes YouTubeimagesizes TikTokimagesizes Bonus:Getthealways-up-to-datesocialmediaimagesizecheatsheet. Thefreeresourceincludesrecommendedphotodimensionsforeverytypeofimageoneverymajornetwork. Whyisitimportanttogetsocialmediaimagesizesright? There’salottogetrightwhenyourbrandiscreatinggreatvisualcontentforsocialmedia. You’vegottomakesureanyimagesyouusedon’tdefycopyrightlaws.Ifyoudon’thaveoriginalimagery,you’vegottofindhigh-qualitystockphotos.Andyou’vegottofigureoutwhichtoolsouttherecanhelpelevateyoursocialmediaimages. Ontopofthat,you’vegottogetyoursocialmediaimagesizesright.Andgettingthatrightisreallyimportantbecause: Itavoidspixelationandawkwardimagestretching.Andavoidingthatkeepsyourimageslookingprofessional. Yourphotoswillbeoptimizedforeachsocialchannel’sfeed.Thiscanhelpincreaseengagement. Itensuresyouraudienceseesthefullphoto.Incorrectsizingcouldcutoffsomeofyourbrand’smessaging. Itcanfuture-proofyourcontent.Beingin-the-knowwithsocialmediaimagesizesnowcouldmeanlessworkforyourbrandinthefuture,whennetworkchangeuphowimagesdisplayagain. Plus,brandsusingtheHootsuitephotoeditortoolcansizeandedittheirsocialmediaimagesrightintheComposer.WhenintheComposer,uploadanimageandclickEditImagetolaunchthetool.Anditmakescroppingandsizingimagesforeachspecificsocialchanneleasy. Here’showitworks: Quicksocialmediaimagesizes Wegointomoredetailforeverysinglenetworkbelow,butthisimageincludesthesocialmediaimagesizesyouprobablylookupmostoften. Instagramimagesizes Instagramsupportshorizontallyandverticallyorientedimages.Italsostillsupportssquareimages,whichwaswhattheplatformwasknownforwhenitfirstlaunched. Thisincreasesyourbrand’soptions.Butitalsomakesimagedimensionsalittletrickiertogetright.Followtheseguidelinestomakesureyourimagesenduplookingtheirbest. Instagramprofilephotosize:320x320pixels Instagramprofilephotosarestoredat320x320pixels,somakesuretouploadanimagethat’sleastthatbig. Eventhoughthedimensionsareinasquareformat,Instagramprofilephotosaredisplayedasacircle.Makesureanyelementsyouwanttofocusoninthephotoarecenteredsotheydon’tgetcroppedout. Instagramimagesizesforfeedphotos: Landscape:1080x566pixels Portrait:1080x1350pixels Square:1080x1080pixels Supportedaspectratios:Anywherebetween1.91:1and4:5 Recommendedimagesize:Widthof1080pixels,heightbetween566and1350pixels(dependingonwhethertheimageislandscapeorportrait) Tips: IfyouwantyourimagestolooktheirbestonInstagram,aimtouploadanimagethatis1080pixelswide. WhenyoushareanInstagramimagethat’ssizedover1080pixels,Instagramwillsizeitdownto1080pixels. Ifyoushareaphotothathasaresolutionlowerthan320pixels,Instagramwillsizeitupto320pixels. Ifyourimageisbetween320and1080pixelswide,Instagramwillkeepthatphotoatitsoriginalresolution,“aslongasthephoto’saspectratioisbetween1.91:1and4:5(aheightbetween566and1350pixelswithawidthof1080pixels).” IfyouruploadedInstagramimageisadifferentratio,theplatformwillautomaticallycropyourphototofitasupportedratio. Resource:LearnhowtoeditInstagramphotoslikeapro. Instagramimagesizesforthumbnails: Displaysize:161x161pixels Recommendeduploadsize:1080pixelswide Tips: RememberthatInstagramstoresversionsofthesethumbnailsthatareaslargeas1080x1080. Tofuture-proofyourInstagramfeedandavoidpixelation,uploadimagesthatareaslargeaspossible. InstagramStoriesimagesize:1080x1920pixels Tips: Thisisanaspectratioof9:16. Uploadinganimagewithasmallerpixelsize(butthesameaspectratio)meanstheStorywillbufferquickly. Ifyoudon’tusethisratio,theStorymightshowwithstrangecropping,zooming,orleavelargesectionsofthescreenblank. InstagramReelsusethissamesizing. Resource:TakeyourInstagramStoriestothenextlevelwiththesefreetemplates. Instagramcarouselimagesizes: ViewthispostonInstagram ApostsharedbyAerie(@aerie) Landscape:1080x566pixels Portrait:1080x1350pixels Square:1080x1080pixels Aspectratio:landscape(1.91:1),square(1:1),vertical(4:5) Recommendedimagesize:Widthof1080pixels,heightbetween566and1350pixels(dependingonwhethertheimageislandscapeorportrait) IGTVsizes: 1080x1920pixels Thisisanaspectratioof9:16. Coverphoto:420x654pixels Instagramadsimagesizes: Landscape:1080x566pixels Square:1080x1080pixels Minimumwidth:320pixels Maximumwidth:1080pixels Supportedaspectratios:Anywherebetween1.91:1and4:5 Tips: Remember:Instagramadsappearinginusers’feedscannothavemorethan30hashtags. Therearealsorecommendationsforthenumberofcharactersincludedinanad’sprimarytextandheadline. ImagesizesforInstagramStoriesads:1080x1920pixels Tips: Instagramrecommendsleavingroughly“14%(250pixels)ofthetopandbottomoftheimagefreefromtextandlogos”topreventthemfrombeingcovered. AsofSeptember2020,FacebookandInstagramadsarenolongerpenalizedifmorethan20%oftheadspaceistext. Twitterimagesizes Tweetsthatincludeimagesconsistentlygetmoreclick-throughs,morelikes,andmoreRetweetsthannon-imageTweets.Infact,Tweetswithvisualcontentarethreetimesmorelikelytogetengagement. So,choosingtherightimagesandcreatinggreatvisualcontentforTwittermatters.And,ofcourse,thatincludesgettingTwitterimagesizesright. Twitterimagesizesforprofilephotos:400x400(recommended) Minimumimagesize:200by200pixels Maximumfilesize:2MB Twitterimagesizeforheaderphotos:1500x500pixels(recommended) Tips: Tofuture-prooftheimage,it’sbesttousethemaximumsize. Headerimagesarecroppedtoanaspectratioof3:1. Keepinmindthatthewayheaderimagesdisplaychangesdependingonthemonitorandbrowserbeingused. Twitterimagessizesforin-streamphotos:1600x900pixels(recommended) Minimumsize:600by335pixels Recommendedaspectratio:anyaspectbetween2:1and1:1ondesktop;2:1,3:4and16:9onmobile Supportedformats:GIF,JPGandPNG Maximumfilesize:Upto5MBforphotosandGIFsonmobile.Upto15MBontheweb. Twittercardimagesize: TwitterrecognizeswhenaTweetincludesaURL.Twitterthencrawlsthatwebsite,pullingincontent,includingaTwitterimageforthesummarycard.(Thisishowitallworks,bytheway.) Minimumsize:120x120pixels Supportedformats:GIF,JPG,PNG Maximumfilesize:1MB Tips: YoucantestwhatyourTwittersummarycardwilllooklikeandseeapreviewusingthecardvalidator. TherearearangeofdifferentTwittercards,soalsoarangeofsizes.Aswellastheregularsummarycards,therearesummarycardswithlargeimages,appcardsandplayercards. Twitterimagesizesforfleets:1080x1920pixels Tips: Fornow,fleetsaremobile-only. Twitterimagesizesforads: Singleandmulti-imagetweets:Minimum600x335pixels,butuselargerimagesforthebestresults. Websitecardimage:800x418pixelsfor1.91:1aspectratio.800x800for1:1aspectratio.Maxfilesizeof20MB. Appcardimage:800x800pixelsfor1:1aspectratio.800x418pixelsfor1.91:1aspectratio.Maxfilesizeof3MB. Carousels:800x800pixelsfor1:1aspectratio.800x418pixelsfor1.91:1aspectratio.Maxfilesizeof20MBfor2-6imagecards. DirectMessagecard:800x418pixelsfor1.91:1aspectratio.Maxfilesizeof3MB. Conversationcard:800x418pixelsfor1.91:1aspectratio.Maxfilesizeof3MB. Resource:FindmoreinformationhereonhowtoadvertiseonTwitter. Facebookimagesizes Facebookupdatesitsdesignandimagedimensionsconstantly.Thebeststrategytofuture-proofyourbrand’scontentistoalwaysuploadthehighest-qualityimageyoucan.SticktoFacebook’srecommendedfileformatsforthebestresults. Facebookimagesizesforprofilephotos:170x170pixels(onmostcomputers) YourFacebookprofilepicturewilldisplayat170x170pixelsondesktop.Butitwilldisplayas128x128pixelsonsmartphones. Facebookimagesizesforcoverphotos:851x315pixels(recommended) Displaysizedesktop:820x312pixels Displaysizesmartphone:640x360pixels Minimumsize:400x150pixels Idealfilesize:Lessthan100KB Tips Toavoidanycompressionordistortion,uploadaJPGorPNGfile. Usetherecommendedpixelsizesforthefastestloadtimes. ProfilepicturesandcoverphotoswithlogosortextworkbestwhenuploadedasaPNGfile. Don’tdragtorepositiononceyou’veuploadedyourcoverphoto. Resource:GetmoretipsoncreatinggreatFacebookcoverphotos. Facebookimagesizesforpostsandtimelinephotos: Facebookautomaticallyresizesandformatsyourphotoswhentheyareuploadedforthetimelinetobe500pixelswideandtofitthe1.91:1aspectratio. Butavoidpixelationorslowloadtimesbyrememberingthesesizes: Recommendedsize:1200x630pixels Minimumsize:600x315pixels Tips: Ifyouaresharing2-10imagesinyourbrand’sFacebookpostusingthecarouseldisplay,imagesshouldbe1200x1200. Thisisa1:1ratio. Facebookimagesizesforeventcoverphotos:1200x628pixels(recommended) Tips Thisisabouta2:1ratio. Thesizeofyoureventcoverphotocan’tbeeditedafterit’sbeenaddedtoanevent. Facebookimagesizesforpanoramaor360photos: Minimumimagesize:Facebooksaysthatitshouldbe“30,000pixelsinanydimension,andlessthan135,000,000pixelsintotalsize.” Aspectratio:2:1 Tips Facebookautomaticallyrecognizesandprocessestheseimagesbasedon“camera-specificmetadatafoundinphotostakenusing360-readydevices.” FilesfortheseFacebookimagescanbeupto45MBforJPEGsor60MBforPNGs. FacebookrecommendsusingJPEGsfor360photosandensuringfilesaren’tbiggerthan30MB. FacebookimagesizesforFacebookStories:1080x1920pixels(recommended) Tips FacebookStoriestakeupthefullscreenofaphone.That’sanaspectratioof9:16. Don’tchooseanimagewithawidthsmallerthan500pixels. ForStorieswithtext,considerleaving14%ofthetopandbottomtext-free.(That’s250pixels.)Thatwayanycall-to-actionwon’tbecoveredbyyourbrand’sprofilephotoorbuttons. Facebookimagesizesforads: SizesforFacebookFeedads:Atleast1080x1080pixels.Minimumsize600x600pixels.Ratio1.91:1to1:1.Maximumfilesizeof30MB. SizesforFacebookRightColumnads:Atleast1080x1080pixels.Minimumsize254x133pixels.Ratio1:1.(Remember:Theseareadesktop-onlyadformat.) FacebookimagesizesforInstantArticles:Atleast1080x1080pixels.Ratio1.91:1to1:1.Maximumfilesizeof30MB. ImagesizesforFacebookMarketplaceads:Atleast1080x1080pixels.Ratio1:1.Maximumfilesizeof30MB. ImagesizesforFacebookSearch:Atleast1080x1080pixels.Minimumsize600x600pixels.Ratio1.91:1to1:1.Maximumfilesizeof30MB. FacebookimagesizesforSponsoredMessages:Atleast1080x1080pixels.Ratio1.91:1to1:1.Maximumfilesizeof30MB. SizesforMessengerinboxads:Atleast1080x1080pixels.Ratio1:1.Minimumsize254x133pixels.Maximumfilesizeof30MB. SizesforMessengerStoriesads:Atleast1080x1080pixels.Ratio9:16.Minimumwidthof500pixels. Resource:Here’smoreinfoonhowtoadvertiseonFacebook. LinkedInimagesizes WhenyouuseLinkedInforbusiness—whetherit’sviayourpersonalprofileoracompanypage—pairingyourLinkedInupdateswithimageshasconsistentlybeenshowntoincreasecommentsandsharing. Sticktotherecommendedsizesbelowforbestresults.Andalwaysmakesuretolookatyourprofileandcontentonmultipledevicesbeforefinalizing. LinkedInimagesizesforprofilephotos:400x400pixelsorlarger(recommended) Tips LinkedIncanaccommodatephotosupto7680x4320pixels. Anditcanhandlefilesupto8MB,souploadaslargeasyoucantofuture-proof. LinkedInimagesizesforprofilecoverphotos:1584x396pixels(recommended) Aspectratio:4:1 Tips Makesureyourfileissmallerthan8MB. Coverphotosarecroppeddifferentlyonmobileanddesktop.Makesuretoviewyourprofileonbothkindsofdisplaybeforefinalizing. LinkedInimagesizesforcompanypages: Companylogosize:300x300pixels Pagecoverimagesize:1128x191pixels Lifetabmainimagesize:1128x376pixels Lifetabcustommodulesimagesize:502x282pixels Lifetabcompanyphotosimagesizes:900x600pixels Squarelogo:Atleast60x60pixels Tips Whenpostingimageupdatestoyourcompanypage,makesuretousePNGorJPGimages. Useanaspectratioof1.91:1. 1200x628pixelimagesareideal. ThisLinkedInimagesizingalsoappliestoLinkedInShowcasepages. LinkedInimagesizesforblogpostlinkimages:1200x627pixels(recommended) LinkedIncustomimagesizeforsharingalinkinanupdate:1200x627pixels(recommended) WhenpastingaURLintoanupdate,anauto-generatedthumbnailimagemayappearinthepreviewifoneisavailable,alongwiththearticleorwebsitetitle. But,youcancustomizeitbyclickingtheImageiconbelowthetextboxandselectingaphotofromyourcomputer. Bonus:Getthealways-up-to-datesocialmediaimagesizecheatsheet. Thefreeresourceincludesrecommendedphotodimensionsforeverytypeofimageoneverymajornetwork. Getthefreecheatsheetnow! Tips: Theimageshouldusea1.91:1ratio. Morethantheminimumof200pixelswide. Iftheimagewidthislessthan200pixelswide,itwillappearasathumbnailontheleftsideofthepost. LinkedInStoriesimagesizes: Aspectratio:9:16 Resolution:1080x1920pixels Filetypes:JPEGandPNG Tips: YoucansaveindividualpostsfromyourStorywithin24hoursofpublishingtheLinkedInStory. YoucanshareLinkedInStorieswithanyofyourfirst-degreeconnectionsviaLinkedInMessaging. LinkedInimagesizesforads: Companylogosizeforads:100x100pixels Spotlightadslogosize:100x100pixels Spotlightadscustombackgroundimage:300x250pixels Sponsoredcontentimages:1200x627pixels(1.91:1aspectratio) Sponsoredcontentcarouselimages:1080x1080pixels(1:1aspectratio) Pinterestimagesizes Pinterestimagesizeforprofilephoto:165x165pixels(recommended) Tips Rememberthatyourprofilephotowillbedisplayedasacircle. Pinterestimagesizeforprofilecoverphoto:800x450pixels(atminimum) Tips Trytoavoidplacingaportraitphotointothecoverphotospot. Instead,usealandscapephotowitha16:9aspectratio. PinterestimagesizesforPins: Aspectratio:2:3(recommended) Squarepins:1000x1000pixels Recommendedsize:1000x1500pixels Maxfilesize:20MB Tips Keepingthe2:3aspectratioensuresyourbrand’saudienceseesalltheimage’sdetailsontheirfeed. Onthefeed,Pinsaredisplayedwithafixedwidthof236pixels. IfyouwanttocreatePinswithadifferentaspectratio,knowthatPinterestcropsimagesfromthebottom. BothPNGandJPEGfilesareaccepted. PinterestimagesizesforcollectionsPins: Aspectratio:1:1(recommended)or2:3 Recommendedsize:1000x1000pixelsor1000x1500pixels Maxfilesize:10MB Tips Thisformatappearsasonemainimage,abovethreesmallerimages. Allimagesmusthavethesameaspectratio. Collectionsappearinfeedsonmobiledevices. BothPNGandJPEGfilesareaccepted. CollectionscanalsobeanadformatonPinterest. PinterestimagesizeforStoryPins: Aspectratio:9:16 Recommendedsize:1080x1920pixels Maxfilesize:20MB Pinterestimagesizesforadsandcarousels: Appinstallads:SamespecsasstandardPins.A2:3aspectratioisrecommended.1000x1500pixelsrecommended. CarouselPinsandads:Anaspectratioofeither1:1or2:3.1000x1500pixelsor1000x1000pixelsrecommended.Upto5imagescanbeincludedinacarousel. Shoppingads:SamespecsasstandardPins.A2:3aspectratioisrecommended.1000x1500pixelsrecommended. Resource:GetsomeadviceonhowtousePinterestforbusiness. Tumblrimagesizes Tumblrprofilephotosize: Recommendedsize:128x128pixels Minimumsizeandavatar:64x64pixels   Tumblrbannersize: Recommendedsize:3000x1055pixels Minimumsize:640x360pixels Dashboardviewimage: Minimumsize:500x750pixels Maximumsize:1280x1920pixels Tumblrphotoset: Oneimage:eachphoto500pixelswide Twoimages:eachphoto245pixelswide Threeimages:eachphoto160pixelswide Tumblrimagesinasharedlinkortextpost: Thethumbnailimageinalinkwilldisplayat130x130pixels. Imagesinatextpostdisplayatawidthof125pixels,butexpandwhenclickedon. Tumblraudiopostimagesize:169x169pixels Tumblradsimagesize:1280x1920pixels(recommended) Snapchatimagesizes Snapchatadsimagesize:1080x1920pixels(atminimum) Aspectratio:9:16 Filetype:JPEGorPNG Maximumfilesize:5MB   SnapchatGeofilterimagesize:1080x1920(atminimum) Aspectratio:9:16 Filetype:JPEGorPNG Maximumfilesize:5MB Resource:HowtoCreateaCustomSnapchatGeofilter YouTubeimagesizes YouTubeprofilephotosize:800x800pixels(recommended) Tips Makesurethefocusofyourphotoiscenteredforbestresults. FilesshouldbeJPEG,GIF,BMPorPNG.AnimatedGIFswon’twork. Photoswillrenderat98x98pixels. YouTubebannerimagesize:2048x1152pixels(atminimum) Aspectratio:16:9 Minimumareafortextandlogoswithoutbeingcutoff:1235x338pixels Maximumfilesize:6MB Resource:HowtomakethebestYouTubechannelart(plus5freetemplates). YouTubevideosize:1280x720pixels(atminimum) Tips YouTuberecommendsthatvideosintendedforsaleorrentalhaveahigherpixelcount:1920x1080pixels. YouTuberequiresvideostobe1280x720pixelsinordertomeetHDstandards. Thisisa16:9aspectratio. YouTubethumbnailsize:1280x720pixels TikTokimagesizes TikTokprofilephotosize:20x20pixels(minimumsizetoupload) Tips While20x20istheminimumuploadsize,uploadahigherqualityphotoforfuture-proofing. TikTokvideosize:1080x1920 Tips TheidealaspectratioforTikTokvideosis1:1or9:16. Now,insteadofguessingwhichsocialmediaimagesizesmightworkbest,youhaveaguidetohelp.Keepthishandyandyourbrand’ssocialmediaimageswillcontinuelookinggreat,evenwithnetworkupdates! Don’tfeellikememorizingallthisinfo?EasilyresizeyoursocialmediaimagesforpublicationthroughHootsuiteCompose,whichincludesup-to-dateimagedimensionsforeverysocialnetwork. GetStarted EasilymanageallyoursocialmediainoneplaceandsavetimewithHootsuite. TryitforFree ShowComments x Wellthisisawkward. WecouldhaveSWORNyouweresomeonewhowantedtoblowyourcompetitionoutofthewateronsocialmedia.Ourbad.We’lljustleavethis60-dayfreetrialhereforsomeoneelsethen… StartYourFree60-DayTrial Normally,thefreetrialwouldbefor30days Offerexpiresin04m 20s Norisk,allreward.Cancelanytimewithin60days TryitforFree TryitforFree ThankYou