Always Up-To-Date Guide to Social Media Image Sizes

Facebook Closenavigation Sendusanemail Sendusanemail Whoareyoutryingtocontact? Sales Support Other "Closethisform" "Closefiltermenu" Filterby Topic AllTopics AllCareerGrowth   Diversity,Equity&Inclusion   Leadership   LevelingUp   MarketingDisciplines AllMarketingInsights   CultureStrategies   CustomerExperience   DigitalTransformation   What'sNext AllNetworks   Facebook   Instagram   LinkedIn   OtherPlatforms   Pinterest   ReviewSites   Twitter   YouTube AllSocialMedia   Branding&Creative   CommunityManagement   CustomerCare   EmployeeAdvocacy   ReviewManagement   SocialCommerce   SocialListening   SocialMediaAdvertising   SocialMediaAnalytics   SocialMediaContent   SocialMediaEngagement   SocialMediaPublishing   SocialMediaScheduling   SocialMediaStrategy   SocialMediaTrends   SocialSpotlight   TeamCollaboration   Video AllSproutSocial   SproutEngineering   SproutinAction   TeamSprout   Updates&Enhancements Français FutureofMarketing Italiano Type AllTypes CaseStudies DataReports Guides Templates&Tools Webinars Industry AllIndustries Agency ConsumerGoods Finance&Banking Food&Restaurants Gaming&Esports Government Healthcare HigherEducation Legal Media&Entertainment Nonprofit RealEstate Recruiting Retail Sports Technology&Software Travel&Hospitality ExperienceLevel AllExperienceLevels Beginner Intermediate Expert Search FilterResults Reset Filter ShareTwitterFacebookLinkedInEmailCopyLinkShareResource LastUpdated:May20,2021 Whetherit’sabrandpromotion,video,newsupdateorevenameme,visualcontentrulesthesocialmedialandscape.Whathasbecomesoimportantiseffectivelyconveyingyourbrandonsocialmediathroughimagesandvideo. Inthisquick-scrollworldofsocialmedia,thevisualfaceofyourbrandisoftentimesthefirstthingyouraudienceseesandpossiblytheonethingtheyremember.It’shardtocutandpasteanimageandreuseitacrossallofyoursocialnetworksunlessyouhaveatoollikeLandscape. SproutSocial’sveryowntoolisfreetousetoresize,cropandscalesocialmediaimagesizes.Andalongwithourresizingtool,we’veprovidedallthespecificdimensionsandafewquicktipstohelpyoudecidewhichimagebestfitseachposition. Beforewegetintoit,herearesomeadditionalresources: Easilyreference thissocialmediaimagesizeslistinouralwaysup-to-date GoogleDoc. Alsobookmarkoursocialmediavideospecsandadguide! EasilymanagemultimediacontentwithSprout Sprout’sAssetLibrarysimplifiespublishingandassetmanagementbyprovidingyouwithacentralizedlocationtostoreimages,videosandtext. Quicklycreate,organize,editandpublishassetsdirectlyfromtheAssetLibrarytodeliveron-brand,visuallyengagingpostsforanyconnectedsocialnetwork. StartYourFreeTrial SocialMediaImageSizesPerNetwork Theselinkswillmakeiteasierforyoutonavigatetothespecificsocialmediaimagesizespernetwork: Facebook Twitter Instagram LinkedIn Pinterest YouTube GoogleMyBusiness FacebookImageSizes With1.18billionmonthlyactiveusers,Facebookistheworld’slargestsocialnetwork.Onebadimagechoicecouldspellthedifferenceinattractingandengagingwiththishugeuserbaseandbeingcompletelyignored. Onethingtorememberwhenchoosingyourphotosisthatthereisadifferencebetweenhowthingswilldisplayonyourpersonaltimelineandhowthingswilldisplayinauser’snewsfeed.Makesurethatyouarechoosingdimensionsbasedonwhereyouwantthemajorityofviewerstoseeyourimage. LearnmoreaboutFacebookimagesizes GetspecsandtipsforimplementingthebestvisualcontentonFacebookwiththeseguides: Alwaysup-to-datelistofFacebookadsizes&specs ThePicture-PerfectFacebookCoverPhotoSize FacebookEventPhotoSize&DimensionsGuide ProfilePicture:180x180(Displays170x170onDesktop) Saycheese:thisisgoingtobethephotorepresentingyouoryourbrandonFacebook.Thisisthesquarephotothatappearsonyourtimelinelayeredoveryourcoverphoto.Yourprofilepicturewillalsoappearwhenyouposttootherwalls,commentonpostsorwhenyourprofileissearched. ImageGuidelines Mustbeatleast180x180pixels. Photowillappearonpageas170x170pixelsondesktopand128x128onsmartphones. Profilepicturesarelocated16pixelsfromtheleftand176pixelsfromthetopofyourcoverphotoondesktop. Profilepicturesarelocated24pixelsfromtheleft,24pixelsfromthebottomand196pixelsfromthetopofyourcoverphotoonsmartphones. PhotothumbnailwillappearthroughoutFacebookat32x32pixels. BusinessPageProfilePicture:180x180(Displays170x170onDesktop) FacebookrecentlychangeditsProfileimageforBusinessPagestoappeartotheleftsideofthescreen.ThenewlookhelpsFacebookBusinessPagesstandoutamongpersonalaccounts.However,thedimensionsarethesame,butthephotoappearsonthepageslightlydifferent. ImageGuidelines Mustbeatleast180x180pixels. Photowillappearonpageas170x170pixelsondesktop,128x128onsmartphones,and36x36onmostfeaturephones. PhotothumbnailwillappearthroughoutFacebookat32x32pixels. BusinessPageimageswillbecroppedtofitasquare. CoverPhoto:820x312 YourFacebookcoverphotowillonlyappearonyourFacebooktimeline,butitisalotbiggerthantheprofilepicture,whichgivesyoumorefreedomtochoosesomethingcreative.Whereyourprofilepicturemightbeagoodchoiceforapictureofyou,orabrandlogo,usethisspacetopostsomethingthatspeaksmoretowardyouasanindividualorasabrand. ImageGuidelines Appearonpageat820x312pixels.Anythinglesswillbestretched. Minimumsizeof400x150pixels. Displaysat820x312pixelsondesktopand640x360pixelsonsmartphones. Forbestresults,uploadansRGBJPGfilelessthan100KB. Imageswithalogoortextmaybebestas aPNGfile. BusinessPagedimensionsareexactlythesameaspersonalaccounts. SharedImage:1,200x 630 AsharedimageisoneofthemostcommonformsofsharingonFacebook.Theseimageswillalwaysappearonyourtimeline,andideallytheywillshowupinmostofyourfollowers’NewsFeeds—thoughwiththedecreaseinorganicreach,it’sunlikelythateveryonewillseeyourpost.Themorepeopleengagewithyourpost,themorelikelyitisthattherestofyourfollowersandtheirfollowerswillseethatactivity. ImageGuidelines Recommendeduploadsizeof1,200x630 pixels. Willappearinfeedatamaxwidthof470pixels(willscaletoamaxof1:1). Willappearonpageatamaxwidthof504pixels(willscaletoamaxof1:1). SharedLink:1200x628 AnothergreattoolinyourFacebookbeltistheabilitytosharealink.It’sverysimilartopostingasharedimage,butitgivesyouevenmorefieldstoworkwith.Youcanchoosetocreateasharedlinkwithasmallsquareimagetotheleftandtextontheright,orwithalargerrectangularimageontopwithtextunderneath. ImageGuidelines Recommendeduploadsizeof1,200x628pixels. SquarePhoto:Minimum154x154pxinfeed. SquarePhoto:Minimum116x116onpage. RectangularPhoto:Minimum470x246pixelsinfeed. RectangularPhoto:Minimum484x252onpage. Facebookwillscalephotosundertheminimumdimensions.Forbetterresults,increaseimageresolutionatthesamescaleastheminimumsize. EventImage:1920x1005(Recommended) FacebookEventshelpcapture theattentionofusersandcutthrough thenoiseonFacebook.Remindersaresenttoyouraudienceandhavingagoodspacewithanevenbetterimageisimportant.MakesureyouhavetherightdimensionsdownforaFacebookEventcoverphoto. ImageGuidelines Facebookwillscaledowntominimumdimensions:470×174. Showsinfeed:470×174. Fundraiserimage:800x300(recommended) Facebookhasaddedtheabilitytocreateafundraiserforcharitableorganizationsorpersonalcauses.ThecoverphotoforthesefundraisersslightlyvariesfromatypicalFacebookcoverphoto,withaminimumsizeof 400x150. Thebestexperienceacrossmanydisplaytypeswillcomefromahigherresolutionimage,though. LookingforFacebookadsizes? Facebookadformattingcanbeevenmorecomplexthanorganicposts,soformoreguidelines,checkoutourcompleteguidetoeveryFacebookadsize! FindmoreinformationontheimagesizesforFacebook,visittheFacebookHelpCenter. TwitterImageSizes Don’tletits logofoolyou–Twitterisnotjustforthebirds.Infact,with313millionmonthlyactiveusers,Twitterisoneofthesocialmedianetworksthatyourcustomerswillmostoftenusetodiscussyourbrand.Andrecently,Twittermadesomebigchangestoitsoveralllayout. ProfilePhoto:400x400(Displays200x200) YourTwitterprofilephotoisthemainimagethatrepresentsyouoryourbrandacrossthenetwork.It’sgoingtobeseenacrossthesiteinanumberofplacesbyanumberofpeoplesomakesureit’softhehighestquality.Here’stheplacesyourprofilephotowillbevisibleonthesite. OnYourPage:Thelargestdisplayofyourprofilepictureisonyourhomepageandcanbeviewedbyyourfollowersaswellasindividualswhostumbleuponyourpage. In-Stream:Asmallerversionofyourprofilepictureappearsinafollower’sTwitterstreameverytimeyouTweet.Italsoappearsinthestreamofyourfollowers’followerseverytimeyou’reRetweeted. WhotoFollow:Yourprofilepictureisalsogoingtoappearnexttoalinktoyourpageinthe“Whotofollow”box.Thisislocateddirectlytotherightofyourtwitterstream.Choosearecognizableimagehere. ImageGuidelines SquareImagerecommended400x400pixels. Maximumfilesize5MB. Imagetypesinclude:JPG,GIForPNG. HeaderPhoto:1,500x500 YourheaderphotoistheimagethatspansthetopofyourTwitterprofilepage.It’squiteabitlargerthanyourprofilephotosomakesuretosaveitatthehighestresolutionpossible.Becauseyouhavemoreroomtobecreativewiththispictureanditwilllikelybethefirstthingyourvisitorssee,makeitsomethingcaptivating. ImageGuidelines Recommended1,500x500pixels. Maximumfilesizeof5MB. Imagetypesinclude:JPG,GIForPNG. In-StreamPhotosandSharedLinks TwitteruserscanattachphotostoanyoftheirTweets.Dependingonwhetheryou’reattachingonephoto,multiple,orsharingalink,thewayphotoscropanddisplayinstreamwillvaryslightly. Fortunately,in2021,Twittermadewaveswith#Twittercropisgone,eliminatingthesometimes-unfavorableautomatedcroppingforverticalimagesthathadoftenbecomethesubjectofmemesandin-jokesamongusersoftheplatform.Extremelywideortallimageswithunusualdimensionsmaystillgetcropped,butformostimagesinstandard4:3or16:9dimensions(orclosetothem),youwon’thavetoworryasmuchaboutcenteringsubjectsaroundautomatedcropping. nobirdtootall,nocroptooshort introducingbiggerandbetterimagesoniOSandAndroid,nowavailabletoeveryonepic.twitter.com/2buHfhfRAx —Twitter(@Twitter)May5,2021 Thefollowingaresomebestpracticestogetanoptimalresult,andyoucanalsopreviewtheendresultinSprout’sComposewindowbeforeyoupublish. RecommendedsizesforimagesbytypesofTweets: ImagefromaTweetwithsharedlink:1200x628pixels Tweetsharingasingleimage:1200x675pixels(recommended,butmostimageswithstandardaspectratioswillnotbecropped) Tweetsharingtwoimages:700x800pixels(bothimages) Tweetsharingthreeimages: Leftimage:700x800pixels Rightimages:1200x686pixels Tweetsharingfourimages:1200x600pixels(perimage) FouristhemaximumnumberofimagesavailableononeTweet Recommendedaspectratiois16:9. CaneditimagesiftweetingfromTwitteriOSorAndroidapp. Maximumfilesizeof5MBforphotos,and5MBforanimatedGIFsonmobileand15MBonweb. Findmoreinformationonin-streamphotosattheTwitterHelpCenter. InstagramImageSizes Instagramisoneofthemostpopularphoto-sharingsocialnetworks.It’sthebestplacetoshowcaseyourvisualcreativity,evendowntomakingacompellinggridoutofthewayyourphotos’thumbnailsdisplayinsequence. ProfilePicture:110x110 Instagramisbasedonvisuals,whichshouldbeanindicationofhowimportantitistofollowtheseimagesizeguidelines.Ensureyourprofileimageisrecognizablesouserscanfindyoueveneasierthroughsearchorexplore. ImageGuidelines Appearonyourprofileat110x110pixels. Squarephoto:makesuretomaintainanaspectratioof1:1. PhotoThumbnails:161x161 Whensomeonegoestoyourpage,they’llbepresentedwithallofyourcontentarrangedinrowsofthumbnails.Thesesmallerrenditionsofyourimagesandvideoswillexpandwhenclickedandincludeaplaceforpeopletocomment. ImageGuidelines Thethumbnailswillappearonthepageat161x161pixels. Squarephoto:makesuretomaintainanaspectratioof1:1ratio. PhotoSize:1080x1080 Instagramisallabouttheimagesandvideospresentedinyourfollowers’feed.Infact,Instagramhigherresolutionphotoswhentakenfromthenativeapplication.Ifyoudecidedtouploadaphotoorvideofromanyotherdevice,theresolutionwillbemuchlower. ImageGuidelines ThesizeofInstagramimageshasbeenincreasedto1080x1080pixels. Instagramstillscalesthesephotosdownto612x612pixels. Appearinfeedat510x510pixels. Squareorrectanglephotos:makesuretomaintainanaspectratiobetween1:1or1.91:1. Forportrait(4:5)photos,recommendeddimensionsare1080x1350pixels. InstagramStories:1080x1920 Withmorethan300milliondailyusers,InstagramStoriesareapopularsourceofvisualsontheapp.Therearebothvideoandimageoptionsavailabletopublish.Andwhilethisfeatureismeanttobeephemeral,it’spossibletouploadyourowncontent. ImageGuidelines Recommendedresolutionis1080x1920. Minimumresolutionis600x1067. Aspectratiois9:16. ForthoselookingformoreinfoonInstagramadsizes,includingvideospecs,checkoutthisguide! LinkedInImageSizes With467millionregisteredusers,LinkedInistheworld’slargestprofessionalnetwork.Whereothersocialnetworksmaybegooddriversoftrafficandcustomers,LinkedInisagreatplaceforyoutosourcegreatemployeesandtoconnectwithotherindustryleaders. PersonalProfileImage:300x300(Recommended) LinkedInstartedusinganewlayoutforpersonalprofilesandkepttheboxlogowithcompanypages(moreonthatbelow).However,thepersonalprofiledimensionsforLinkedInisverystraightforward.Thisisthemainimagethatrepresentsyouonyourpersonalprofile.Soanytimesomeonetakesalookatyourprofileforsomequickinfo,thisistheprominentimagethatrepresentsyou.It’simportanttogetthesizeright. ImageGuidelines Minimum300x300pixels Maximumfilesize10MB. ImagetypesincludeLJPG,GIForPNG. PersonalBackground Image:1584x396 LinkedIn’sbackgroundimageisanewerfeatureforyourpersonalprofile.It’salittlebittrickiertofindsomethingthatreallyfitsthatspacewell,butifyougetitright,yourprofilewilllookgreat. ImageGuidelines Recommended1584x396pixels. Maximumsizeof4MB. Imagetypesinclude:JPG,PNGorGIF. CompanyLogoImage:300x300 OneofthetwobrandlogosthatyoushouldbeuploadingtoLinkedInisthestandardcompanylogo.ThisisthebiggerofthetwoandisgoingtoshowuprightnexttoyourbrandnameonyourLinkedInhomepage.Thisimagealsoappearsinthe“Companiesyoumaywanttofollow”section.Themoreenticingthephoto,themorelikelyyou’llgainfollowers. Recommended300x300pixels. Minimum300x300pixels. Maximum4MB(Squarelayout). Imagetypesinclude:PNG,JPGorGIF. CompanyCoverImage:1128x191(recommended) Unlikethepersonalbackgroundimage,thecompanyorstandardbusinessbackgroundimagecoverstheentiretopofthepage.Theimageappearsmuchlargerthanthepersonaldimensions,givingbusinessesabitmorespace. ImageGuidelines Recommendedsize1128x191. Maximumfilesizeof4MB. Imagetypesinclude:PNG,JPGorGIF. SharedImageorLink:1200x627(Recommended) ThissizeworksforLinkedInpoststhatshareaphotooralinkwithimagetoablogpostorarticletoyourcompanypage’sfeed. ImageGuidelines Recommendedsizeforimagesorlinks:1200x627pixelsbasedonmobilescaling Imagetypesinclude:JPNG,JPGorGIF. LifeTab–MainImage&CompanyPhotos ThelifetabonLinkedIncompanypagesletsyouprovideamorein-depthlookatthedaytodayexperienceofyourcompany’semployees.Currently,thetwotypesofimagesyoucanuploadherearethemainimage,whichservesasaheroandhighlighttoyourpage,andthehorizontalscrollinggalleryofothercompanyphotosbeneath. ImageGuidelines Recommendedsizeformainimage:1128x376 Recommendedsizeforcompanyphotos:900x600 Imagetypesinclude:JPNG,JPGorGIF. Thelifetabonlyappearsonthemobileapp,andnotthemobilewebversionofLinkedIn,soexactdisplaysizeswillvarybydevice.Uploadtherecommendedsizeforthebestexperience. FindmoreinformationintheLinkedinHelpCenter. PinterestImageSizes Pinterestcanbeanamazingsocialtoolfordrivingreferraltraffictoyoursite.Thisismostlyduetothefactthat90%ofPinterestpagesareexternallinks. Soit’sveryimportantforyoutomakesureyou’reoptimizingyourPinterestpageregularlyandusingproperimagesizesforyourboardsandpins. ProfilePicture:165x165 WhensettingupyourPinterestaccountyouhavetheoptiontodosousingFacebook,Twitteroremail.IfyouchooseFacebookorTwitter,Pinterestwillpullintheprofileimagethatyouhavesetthere. Ifyou’reusingemail,orwouldprefertouseadifferentphoto,youcandothattoo:justuploadasquarephotograph(thelargerthebetter)andPinterestwillresizeittofit.LikeothersocialsitesyourprofilepictureonPinterestshouldbesomethingcloselytiedtoyouoryourbrand. ImageGuidelines Recommendedsize:165x165pixels Maximum10MB. Imagetypesinclude:JPGandPNGforprofilepictures. PinSizes Whenaddingapintoyourboard,it’simportanttorememberthatPinterestputsalimitonthewidthoftheimagebutnotthelength.Thisgivesyoutheopportunitytoaddaphotothat’ssquareoronethatwillscaletobeeventaller.Justremembertomakesureyou’recreatinglargeimagesbecausetheyaddmorevalue,notjustbecauseyoucan. ImageGuidelines It’srecommendedtouseanimageaspectratioof2:3to1:3.5 Expandedpinshaveaminimumwidth600pixels,sotomaintainaspectratio,900pxistherecommendedheight. BoardDisplay CreatingboardsisoneofthemostimportantthingsthatyoucandoonPinterest.It’simportanttomakesureyou’reusinganimagethatfitsthesizecriteriaperfectly.Notonlyisitimportanttochooseaphotothatisenticingtoyouraudience,it’simportanttochooseonethat’srelevanttothatparticularboard. ImageGuidelines 222x150pixels(largethumbnail) 55x55(smallerthumbnail) FindmoreinformationinthePinterestHelpCenter. YouTubeImageSizes YouTubehasmorethan 1billionuniqueuserseverymonthandisavailableonhundredsofmillionsofdevices.Morethan 1millionbrandshavealreadyrealizedthatYouTubeisagreatopportunitytoreachtheirfan-base. ChannelProfileImage:800x800 YouTubeallowsyoutoselectdifferentprofileimageborders,butthedimensionsstaythesame.EnsureyourYouTubehasaprofileimagesetupbeforeyouselectyourborder. ImageGuidelines: Recommended800x800pixels. Imagetypes:JPG,GIF,BMPorPNG. ChannelCoverPhoto:2,048x1,152 SpiceupyourYouTubechannelwithsome“channelart.”WhenusersclickthroughyourYouTubevideostoyourchannel,someappealingimagescouldenticethemtostayonyourpagelongerandwatchmoreofyourvideos. ImageGuidelines: Recommended2560x1440pixels. Safeareaformobileandweb(withouttextandlogocropping)1546x423pixels. Maximumfilesize:4MB. Imagetypes:JPG,GIF,BMPorPNG. AcrossDifferentDevices TherearealotofdifferentplatformsanddevicesthatuserscanstreamYouTubeonsoit’simportantthatyoureviewyourcreativeacrossdevicesandconfirmthatthemostimportantpartsofyourimage,suchastextorlogos,aredisplayinglegiblyinthe‘safezone’notedabove. FindmoreinformationintheYouTubeHelpCenter. VideoUploads:1280x720(MinimumHD) UploadingyourcontenttoYouTubeistheoneofthemostimportant partsofestablishingyourpresenceonthesite.Videoscantellviewerssomethingaboutyouasaperson,oritcouldshowoffsomethingthatyourbusinessmightoffer. VideoGuidelines Videosmustmaintaina16:9aspectratio.Smallervideossuchas4:3willbepillarboxedtofit. FormoreonthespecificsofYouTubevideooptimization,ortosizevideoonanyothersocialnetwork,checkoutourcompleteguidetosocialmediavideospecs. GoogleMyBusinessImageSizes GoogleMyBusinesshasbecomeanessentialplatformforbusinesseswithlocal,brick-and-mortarpresencestogainvisibilityandconducttheirreviewmanagementstrategy. TypesofImagesforGoogleMyBusiness: Logo:Yourrecognizablelogoimage.Maynotbeavailableforalltypesofbusinesses–seeGoogleguidelinesformoredetail. Coverphoto: Aphotoofyourbusinessthatwilltypicallybethefirstoneshown.Chooseaphotothatgivesthebestoverallrepresentationofyourplaceofbusinessforthisphoto. Businessphoto: Youcanuseyourotherbusinessphotostohighlightdifferentelementsofyourbusinessorofficesandhelpshowoffwhatlocalvisitingcustomersshouldlookforwhentheystopby. Forallthreetypesofimages,Google’sofficialguidelinesrecommendthebelowspecsforthebestappearanceontheplatform. ImageGuidelines: Recommendedresolution:720x720pixels Minimumresolution:250x250pixels Filesizemaximum:5MB Format:JPGorPNG. Subscribetoournewsletterforsocialresources Join70,000+professionalsandbecomeabettersocialmediamarketer.Getsocialmediaresourcesandtipsinyourinboxweekly. Resourcesforyou [Toolkit]UnlockSocialMediaSuccessin2022 The2021ContentBenchmarksReport InstagramforBrands:HowToBuildACreative,Engaging,High-ImpactStrategy HowtoFindContentInspirationforYourSocialStrategy[FreeWorksheet] Recommendedforyou ViewallRecommendedforyouRecommendedforyouCategories SocialMediaContent SocialMediaStrategy Howtoincorporatecreatorsintoyourcontentstrategy Publishedon October18,2021 •Readingtime 5minutes Categories SocialMediaContent SocialMediaTrends Beingfunnyonsocialmediacandriveseriousbusiness Publishedon October11,2021 •Readingtime 3minutes Categories SocialMediaContent SocialMediaStrategy Breakthe“justpostthis”habit:Howtherightsocialmediamixenhancesmultichannelcampaigns Publishedon August30,2021 •Readingtime 6minutes Categories Template SocialMediaContent PreparetoLaunchWithaSocialMediaCampaignBrief:Template NowonslideNowonslideNowonslideNowonslide Buildandgrowstrongerrelationshipsonsocial SproutSocialhelpsyouunderstandandreachyouraudience,engageyourcommunityandmeasureperformancewiththeonlyall-in-onesocialmediamanagementplatformbuiltforconnection. TrySproutForFree