The most common errors with the Conversion API event

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Every event ID is unique that is used to identify deduplicated events received from your pixel and the Conversions API so they're not counted ... ThemostcommonerrorswiththeConversionAPIevent paul.nguyen ParentCategory:Blog Category:FacebookMultiPixels Published:08July2021 Hits:4621   1.EventNot Deduplicated Hence,everyeventwillbesenttwiceorduplicatedbeforematching,onceusingthebrowserside-event,onceusingConversionAPI(orserver-sideevent).Itprocessestwosameeventsbutyourpixelwillonlyreceiveone.Thatprocessiscalleddeduplication. Inordertokeepyoureventsreportingaccurate,Facebookisdeduplicatingservereventswhenabrowsereventissent.Deduplicationmeansthatwhenbothbrowserandservereventsarereceived,thebrowsereventisprocessed,andtheservereventisdropped.Thiscancausebymissingkeyparameterssoeventsfromtheserver-sidewillnotbeprocessedsmoothly.Werecommendcheckingserver-sidewithtechnicalsupport. 2.Missinguserparameters ForPageView,ViewContent,AddtoCart,InitCheckoutevents,thepixelistrackingforallvisitorsIfthecustomersdonothaveinformation(email,phone...)sopixelcannotsendcustomerinformationtoFacebook,sothereisawarning,itisnoproblem.Ifthecustomerlogsin,theappstillsendsalltheinformationtoFacebook.Thisisnormal. OnlyclientswhoaretrackedbyCAPIhavethiswarning,sonoproblem.AllPixelappsincludingShopifyaredoingthesame Soyoucansafelyignorethosewarningnotifications. 3.ServerSendingInvalidMatchKeyParametersforEvent Yourserverissendinganinvalidfbp,ip_address,user_agentparametersvalueforyourevent.Thismaybebecausetherewasanerrorintheparametervalueyousetup.Thismaycauseissueswiththeattributionanddeliveryoptimizationofadcampaignsthatareusingthoseevents.   Therootcauseisyourserversendingmissingorinvaliddata.It’sprobablycausedbybotstriggeringthepixel,wherethescriptcan’tcorrectlyidentifyfbp,ip_address,user_agentvalues.Moreover,beforecustomersaddtheirinformation,itishardtodetectandgettheirdata,sosomefieldswillbemissing.It’smarginalwithbeginningeventssuchaspageview,viewcontent,addtocart,andyoucanignorethem.Butbecarefulifithasawarningatthepurchaseeventbecausethatwillaffectyouradsreportlater.  4. SameEventIDReceivedforManyEventInstances Whendeduplicatingevents,Facebookusestwoimportantsignals:theeventnameandtheEventID.WhenapairofserverandbrowsereventshaveidenticalnamesandIDs,thebrowsersideeventiskept. EveryeventIDisuniquethatisusedtoidentifydeduplicatedeventsreceivedfromyourpixelandtheConversionsAPIsothey’renotcountedtwice.ToensureFacebookisaccuratelycountingyourevents,eachuniqueeventinstanceneedsitsownuniqueeventID. However,ifyou’reexperiencingthesameeventIDformanyinstancesofyourevents,itmeansyoureventIDisduplicatedwithotherbuyers.Thiserrormaycauseissueswiththemeasurementofyoureventsandtheattributionofyouradcampaigns.Whenthebuyersclickyouradslinkandmaketwopurchasessimultaneously,FacebookwillautomaticallycreatetheidenticalIDevents.Oreventwobuyersclicktheaddtocartaproductorcheckoutatthesamemoment. Thiscanbeindeedrelatedtothecacheissueofbuyers’browsers.Testyoureventsandmakesureeachbrowser/servereventhasauniqueEventID.Thenyoumustrestrictthepixeltoyourverifieddomainonly,notfromothertrafficsources.Onceyoudothese,youcanignorethewarning. AnothersolutionisourFacebookMultiPixel,wecanconfiguretheuniqueIDforeacheventthankstogeneratingalgorithms.SonomoresameeventIDcanbecreatedforthesameaction. 5.NewDomainsSendingData Yourpixelrecentlystartedsendingeventsfromthesedomains.Itmightnotbeanerror,justawarningaboutthesourceofyourevents. Asyoucansee,somedomainsareusedbyShopifytopreviewyourproduct,andthatalsotriggerstheviewcontentorpageviewevent. ThesolutionistocreateanAllowListwithdomainsthatcanusethepixel. GotoEventsManager,chooseyourpixelwhichhas thewarning. ChooseSettingstab FindtheTrafficPermissions ClickEditbutton Enteryourdomainintothepop-upwindow ClickNext  Finally,confirmyourdomainhaveadded  Asyoucansee,youhavesetupsuccessfullythedomainintoallowlist.   Conclusion:Inashorttime,advertiserswhouseCAPIcanexperiencealotoferrorsandwarningsatthediagnosisfromPixel.Soyoudon'tneedtobepanic.Justsortouttheerrortypeandtrytocontacttechnicalsupport.  Tags: FBConversionsAPI    FacebookMultiPixels    CAPI    AboutAuthor paul.nguyen RelatedArticles Blogcategories Articles 34 Tutorials 11 Updates 21 Paypalposts 21 FacebookMultiPixels 6 FacebookReviews 15 FacebookMessenger 6 RelatedProductsbyTags 2 CTAbuttons 4 EstimatedShippingDate 5 RequestaQuote 4 DeliveryDate 2 QuantityPriceBreaks 4 TikTokPixel 9 GoogleShopping 6 FacebookRetarget 3 WorkflowAutomation 4 OrderTracking 5 RecentBlogPosts 5TipsToOptimizeYourBrandedShippingNotificationEmails December07,2021 HowToOptimizeYourGoogleShoppingFeedWithUnitPriceMeasurement November30,2021 3BenefitsofHidingPriceforB2B&B2CBusinessYouShouldKnow November25,2021 Completeguidetoinstallafuture-proofTikTokpixelwithEventAPI[2021] October26,2021 HowtodoordertrackingonShopifyeffectively? 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