Hotel owners: How to get started on Google - Hotel Center Help

Once your hotel's Business Profile is complete, it will appear on Google Maps and Search without prices. While a profile helps travelers discover your hotel, ... Hotelowners:HowtogetstartedonGoogleManageyourhotel’sinformation,rates,andads Note:Thisguideisforhotelownersorarepresentativeoftheownerlookingtomanageahotel’sonlinepresencewithGoogle.Thisguideprovidesdetailsonhowto(1)setupandmanageaGoogleBusinessProfile,(2)getyourhotels’ratesandavailabilityconnectedtoshowyourdirectbookinglinkonGoogle,and(3)getstartedwithads. Ifyourbusinessdoesn'tfitthisdescription,don’tworry.TherearealternativewaystogetstartedonGoogle. MillionsofpeoplearoundtheworldsearchforhotelsandotherlodgingonGoogleeveryday.It’simportanttoprovideGooglewithaccurateinformationrates,andavailabilityforyourhotel,sothatGooglecanhelptravelersfindandbookyourhotel.Tomaketheprocesseasy,we'veoutlined3simplestepsforyou: 1.Identifyyourhotel 2.Shareyourrates 3.Runhotelads(optional) Note:“Hotel”isusedheregenericallytomeanlodgingwithpermanenton-sitestaff.Tolearnmoreabouthowwecategorizelodging,reviewourcategoriesforlodgingbusinesses. Identifyyourhotel Googleneedstohaveaccurateinformationaboutyourhoteltohelptravelerslocate,communicate,andengagewithyourlisting.Googlealsoneedstoverifythatthecorrectownerormanagerisauthorizedtomaintainthehotel’sonlinepresence. HotelinformationandmanagementdetailsareconfirmedthroughGoogleBusinessProfile,afreebusinesstoolthatmakesitclearwhoownsthebusinessandcanspeakforit.A BusinessProfile alsoallowsyou(orsomeoneyoudesignate)tocurateyourappearanceonGoogle,receivekeynotificationsfromus,andrespondtouserreviewsandphotos.LearnhowtogetstartedwithGoogleBusinessProfilebyclickingontheguidebelow. HotelsstarterguideforGoogleBusinessProfile Shareyourrates Onceyourhotel’sBusinessProfileiscomplete,itwillappearonGoogleMapsandSearchwithoutprices.Whileaprofilehelpstravelersdiscoveryourhotel,nightlyratesandbookinglinkscanhelptravelersbookyourhotel.Travelerswillbemoreattractedtoyourhotelifyoushareyourhotel’sdirectratesandavailability. Note:Bysharingrates,freebookinglinkswillautomaticallystartshowinginyourlistings. Thereare2 waystogetpricesanddirectbookinglinkstoshownexttoyourhotelinformationonGoogle: Sendyourhotel'sratesandavailabilityinformationthroughacurrenttechnologypartneryouworkwith. AddratesandavailabilitymanuallythroughyourGoogleBusinessProfile. Togetstarted,firstfilloutourinterestformbyclickingthelinkbelow. Hoteladsandfreebookinglinksinterestformforhotelowners 1.Priceswithaconnectivitypartner AconnectivitypartnerhelpsyousendpricestoGoogle.Itcanbeacentralreservationsystem(CRS),internetbookingengine(IBE),channelmanager(CM),orevenapropertymanagementsystem(PMS).HereisafulllistofpartnersalreadyintegratedwithGoogle. IfyouworkwithaconnectivitypartnerthatisintegratedwithGoogle,fillouttheinterestformandreachouttothepartnerdirectlyorbyusingthe“Contact”buttononourpartnerwebsite.AskthemtostartsendingyourratesandavailabilitytoGoogle. IfyouareworkingwithapartnerthatisnotalreadypartneringwithGoogle,fillouttheinterestformandindicatewhoyourconnectivitypartnerissowecanreachouttothemtogetintegratedwithGoogle.Wecontinuetoaddnewpartnerseachyear. 2.Pricesonyourown Ifyouhavenoconnectivityproviderorprefernottouseone,youmayhavetheoptiontomanuallyshareyourrateswithGooglethroughyourBusinessProfile.Thisfeatureisonlyavailabletoalimitednumberofhoteliersatthistime.Learnmoreaboutaddingratesandavailabilitytoyourbusinessprofile Reportdataerrorsfromotherproviders Whendisplayingyourhoteltotravelers,Googlemayofferpricesfrommanypartners,includingonlinetravelagencies. Wehavesystemsdesignedtokeeppricesaccurate,butaswithanycomplexsystem,errorscanhappen.Priceorotherdetailsforahotelmaybewrong,oralinkcanpointtothewrongwebsite. Ifyoufindaproblemlikethis,thebeststepistoreportitdirectlytoyourconnectivityproviderandaskthemtofixtheerror.Ifthatfails,orifyoudon’tdobusinesswiththeprovider,contactGoogleBusinessProfilesupport. Runhotelads (optional) Onceyousharetherateswithus,freebookinglinkswillautomaticallystartshowinginyourlistings.YoucanalsochoosetoparticipateinHotelAds,anoptioninGoogleAdsdesignedespeciallyfortheneedsofhoteliers.Paidlinksexpandyourreachanddriveevenmoretrafficandbookingstoyoursite. Howyouchoosetoadvertisewilldependonyourbusinesssize,budget,andyourmarket.Theseadsaredesignedtoletyouchoosethetravelersyouwanttoreach,createyourownads,andgetyourmessagedirectlytotravelerstogetmorebookings.Inads,travelerswillfindyourhotelname,price,andtextcalloutstohighlighttheuniquebenefitsofbookingthroughyoursite.Learnmoreabouthowtravelersfindhotelbookinglinks.Hoteladsappeargloballyandcanbedisplayedineverymajorlanguageandcurrency,withafewrestrictions. HowtogetstartedwithHotelAds HowyougetstartedwithHotelAdsdependsonhowyourhotel'sratesandavailabilityareconnectedwithGoogle. Ifyourhotelratesareconnecteddirectly(forexample,throughanAPIconnection),thenyoucansetupyourhotelcampaignsandconfigureyouraudiencesdirectlyinGoogleAds.LearnmoreabouthotelcampaignsinGoogleAds Ifyourhotelratesareconnectedthroughaconnectivityprovider(acentralreservationsystem,internetbookingengine,channelmanager,orpropertymanagementsystem), reachouttoyourconnectivitypartnerdirectlytogetstartedwithHotelAds. Relatedlinks Manageyourhotel'sdetails Engagewithcustomers Hotelamenities Frequentlyaskedquestionsforhotelowners CreateaGoogleAdsaccount:Howtosignup Setupbillingandstartadvertising LinkHotelCenterandGoogleAds Createahotelcampaign UsingARI Connectivitypartners-Integrationstarterguide Wasthishelpful?Howcanweimproveit?YesNoSubmittrueHelpHotelsstarterguideHotelowners:HowtogetstartedonGoogleHowtravelersfindhotelbookinglinksWhatmakesupahotelbookinglinkCategoriesforlodgingbusinesses:HotelsandVacationRentalsAbouthotelcampaignsinGoogleAdsHowtogetstartedwithhotelcampaignsSearchClearsearchClosesearchGoogleappsMainmenuSearchHelpCentertrue81426false