Honda - Wikipedia

Engines Honda FromWikipedia,thefreeencyclopedia Jumptonavigation Jumptosearch Japanesemultinationalmanufacturingcompany Thisarticleisaboutthemultinationalcorporation.Forotheruses,seeHonda(disambiguation). HondaMotorCo.,Ltd.HondaheadquartersinMinato,TokyoNativename本田技研工業株式会社RomanizednameHondaGikenKōgyōKabushiki-gaishaTypePublicTradedas TYO:7267 NYSE: HMC Nikkei225component(7267) TOPIXCore30component(7267) IndustryConglomerateFoundedHamamatsu,Japan(October 1946 (1946-10),incorporated24 September1948;73yearsago (1948-09-24))FoundersSoichiroHondaTakeoFujisawaHeadquartersMinato,Tokyo,JapanAreaservedWorldwideKeypeopleToshiakiMikoshiba​ (chairman)TakahiroHachigo(president​ andCEO)Products Automobiles commercialvehicles luxuryvehicles motorcycles Scooters electricgenerators waterpumps lawnandgardenequipment rotarytillers outboardmotors robotics jetaircraft jetengines thin-filmsolarcells internavi(telematics) Revenue¥15.36trillion(2018)[1]Operatingincome¥833.5billion(2018)[1]Netincome¥1.05trillion(2018)[1]Totalassets¥19.34trillion(2018)[1]Totalequity¥8.23trillion(2018)[1]Owners JTSBinvestmenttrusts(6.46%) TMTBJinvestmenttrusts(4.71%) ChaseBankADRsnominatedbyMoxley&Co.(3.09%) MeijiYasudaLife(2.83%) TokioMarine(2.35%) (AsofMarch2014) Numberofemployees215,638(2018)[1]Divisions Acura HondaAircraftCompany HondaAutomobiles HondaMotorcycles Subsidiaries List Transportation AmericanHondaMotorCompany Acura HondaAircraftCompany HondaPerformanceDevelopment HondaAutomobile(China)Company(50%) GuangqiHondaAutomobile(50%) LiNian(Everus) HondaSeilCarsIndia HondaMotorcycleandScooterIndia DongfengHonda(50%) HondaSpain Montesa AirTransportation HondaAirways Sports HondaRacingF1 HondaRacing Engines GEHondaAeroEngines(50%) Other Mobilityland(100%) International HondaPakistan HondaCanadaInc. HondaTaiwan HondaUKltd. Websiteglobal.honda HondaMotorCompany,Ltd.(Japanese:本田技研工業株式会社,Hepburn:HondaGikenKōgyōKK,IPA: [honda](listen);/ˈhɒndə/;commonlysimplyknownasHonda)isaJapanesepublicmultinationalconglomeratemanufacturerofautomobiles,motorcycles,andpowerequipment,headquarteredinMinato,Tokyo,Japan. Hondahasbeentheworld'slargestmotorcyclemanufacturersince1959,[2][3]reachingaproductionof400millionbytheendof2019,[4]aswellastheworld'slargestmanufacturerofinternalcombustionenginesmeasuredbyvolume,producingmorethan14millioninternalcombustionengineseachyear.[5]Hondabecamethesecond-largestJapaneseautomobilemanufacturerin2001.[6][7]Hondawastheeighthlargestautomobilemanufacturerintheworldin2015.[8] HondawasthefirstJapaneseautomobilemanufacturertoreleaseadedicatedluxurybrand,Acura,in1986.Asidefromtheircoreautomobileandmotorcyclebusinesses,Hondaalsomanufacturesgardenequipment,marineengines,personalwatercraftandpowergenerators,andotherproducts.Since1986,Hondahasbeeninvolvedwithartificialintelligence/roboticsresearchandreleasedtheirASIMOrobotin2000.TheyhavealsoventuredintoaerospacewiththeestablishmentofGEHondaAeroEnginesin2004andtheHondaHA-420HondaJet,whichbeganproductionin2012.Hondahastwojoint-venturesinChina:DongfengHondaandGuangqiHonda. In2013,Hondainvestedabout5.7%(US$6.8billion)ofitsrevenuesinresearchanddevelopment.[9]Alsoin2013,HondabecamethefirstJapaneseautomakertobeanetexporterfromtheUnitedStates,exporting108,705HondaandAcuramodels,whileimportingonly88,357.[10] Contents 1History 2Corporateprofileanddivisions 3Products 3.1Automobiles 3.2Motorcycles 3.3ATVs 3.4Powerequipment 3.5Engines 3.6Robots 3.7Aircraft 3.8Mountainbikes 4Formerproducts 4.1Solarcells 5Motorsports 5.1Automobiles 5.2Motorcycles 6Electricandalternativefuelvehicles 6.1Compressednaturalgas 6.2Flexible-fuel 6.3Hybridelectric 6.4Hydrogenfuelcell 6.5Plug-inelectricvehicles 7Marketing 7.1Japanesemarketing 7.2Internationalmarketing 7.3Sports 8Facilities(partiallist) 9USsales 10Productionnumbers 11Seealso 12Notes 13References 14Externallinks History Honda'sforayintofour-wheelersstartedwiththeHondaT360in1963 Throughouthislife,Honda'sfounder,SoichiroHonda,hadaninterestinautomobiles.HeworkedasamechanicattheArtShokaigarage,wherehetunedcarsandenteredtheminraces.In1937,withfinancingfromhisacquaintanceKatoShichirō,HondafoundedTōkaiSeiki(EasternSeaPrecisionMachineCompany)tomakepistonringsworkingoutoftheArtShokaigarage.[11]Afterinitialfailures,TōkaiSeikiwonacontracttosupplypistonringstoToyota,butlostthecontractduetothepoorqualityoftheirproducts.[11]Afterattendingengineeringschoolwithoutgraduating,andvisitingfactoriesaroundJapantobetterunderstandToyota'squalitycontrolprocessesknownas"Fivewhys",by1941Hondawasabletomass-producepistonringsacceptabletoToyota,usinganautomatedprocessthatcouldemployevenunskilledwartimelaborers.[11][12]: 16–19  TōkaiSeikiwasplacedunderthecontroloftheMinistryofCommerceandIndustry(calledtheMinistryofMunitionsafter1943)atthestartofWorldWarII,andSoichiroHondawasdemotedfrompresidenttoseniormanagingdirectorafterToyotatooka40%stakeinthecompany.[11]Hondaalsoaidedthewareffortbyassistingothercompaniesinautomatingtheproductionofmilitaryaircraftpropellers.[11]TherelationshipsHondacultivatedwithpersonnelatToyota,NakajimaAircraftCompanyandtheImperialJapaneseNavywouldbeinstrumentalinthepostwarperiod.[11]AUSB-29bomberattackdestroyedTōkaiSeiki'sYamashitaplantin1944,andtheItawaplantcollapsedon13January1945Mikawaearthquake.SoichiroHondasoldthesalvageableremainsofthecompanytoToyotaafterthewarfor¥450,000andusedtheproceedstofoundtheHondaTechnicalResearchInstituteinOctober1946.[11][13] Withastaffof12menworkingina16 m2(170 sq ft)shack,theybuiltandsoldimprovisedmotorizedbicycles,usingasupplyof500two-stroke50 ccTohatsuwarsurplusradiogeneratorengines.[11][12]: 19 [14]Whentheenginesranout,HondabeganbuildingtheirowncopyoftheTohatsuengine,andsupplyingthesetocustomerstoattachtotheirbicycles.[11][14]ThiswastheHondaA-Type,nicknamedtheBataBataforthesoundtheenginemade.[11]In1949,theHondaTechnicalResearchInstitutewasliquidatedfor¥1,000,000,oraboutUS$5,000today;thesefundswereusedtoincorporateHondaMotorCo.,Ltd.[12]: 21 AtaboutthesametimeHondahiredengineerKihachiroKawashima,andTakeoFujisawawhoprovidedindispensablebusinessandmarketingexpertisetocomplementSoichiroHonda'stechnicalbent.[12]: 21 TheclosepartnershipbetweenSoichiroHondaandFujisawalasteduntiltheysteppeddowntogetherinOctober1973.[12]: 21  Thefirstcompletemotorcycle,withboththeframeandenginemadebyHonda,wasthe1949D-Type,thefirstHondatogobythenameDream.[13][15]In1961,HondaachieveditsfirstGrandPrixvictoriesandWorldChampionshipsin125ccand250cc.[16]HondaMotorCompanygrewinashorttimetobecometheworld'slargestmanufacturerofmotorcyclesby1964.[citationneeded] ThefirstproductionautomobilefromHondawastheT360minipick-uptruck,whichwentonsaleinAugust1963.[17]Poweredbyasmall356-ccstraight-4gasolineengine,itwasclassifiedunderthecheaperKeicartaxbracket.[18]ThefirstproductioncarfromHondawastheS500sportscar,whichfollowedtheT360intoproductioninOctober1963.Itschain-drivenrearwheelspointedtoHonda'smotorcycleorigins.[19] Overthenextfewdecades,Hondaworkedtoexpanditsproductlineandexpandedoperationsandexportstonumerouscountriesaroundtheworld.In1986,HondaintroducedthesuccessfulAcurabrandtotheAmericanmarketinanattempttogaingroundintheluxuryvehiclemarket.Theyear1991sawtheintroductionoftheHondaNSXsupercar,thefirstall-aluminummonocoquevehiclethatincorporatedamid-engineV6withvariable-valvetiming.[20] CEOTadashiKumewassucceededbyNobuhikoKawamotoin1990.KawamotowasselectedoverShoichiroIrimajiri,whooversawthesuccessfulestablishmentofHondaofAmericaManufacturing,Inc.inMarysville,Ohio.IrimajiriandKawamotosharedafriendlyrivalrywithinHonda;owingtohealthissues,Irimajiriwouldresignin1992. FollowingthedeathofSoichiroHondaandthedepartureofIrimajiri,HondafounditselfquicklybeingoutpacedinproductdevelopmentbyotherJapaneseautomakersandwascaughtoff-guardbythetruckandsportutilityvehicleboomofthe1990s,allwhichtookatollontheprofitabilityofthecompany.Japanesemediareportedin1992and1993thatHondawasatseriousriskofanunwantedandhostiletakeoverbyMitsubishiMotors,whichatthetimewasalargerautomakerbyvolumeandwasflushwithprofitsfromitssuccessfulPajeroandDiamantemodels.[21] KawamotoactedquicklytochangeHonda'scorporateculture,rushingthroughmarket-drivenproductdevelopmentthatresultedinrecreationalvehiclessuchasthefirst-generationOdysseyandtheCR-V,andarefocusingawayfromsomeofthenumeroussedansandcoupesthatwerepopularwiththecompany'sengineersbutnotwiththebuyingpublic.ThemostshockingchangetoHondacamewhenKawamotoendedthecompany'ssuccessfulparticipationinFormulaOneafterthe1992season,citingcostsinlightofthetakeoverthreatfromMitsubishiaswellasthedesiretocreateamoreenvironmentallyfriendlycompanyimage.[22] TheHondaAircraftCompanyasestablishedin2006asawhollyownedsubsidiarytomanufactureandselltheHondaJetfamilyofaircraft.[23][24]ThefirstdeliveriestocustomersbeganinDecember2015.[25] On23February2015,HondaannouncedthatCEOandPresidentTakanobuItowouldstepdownandbereplacedbyTakahiroHachigobyJune;additionalretirementsbyseniormanagersanddirectorswereexpected.[26] InOctober2019,HondawasreportedtobeintalkswithHitachitomergethetwocompanies'carpartsbusinesses,creatingacomponentssupplierwithalmost$17billioninannualsales.[27] InJanuary2020,HondaannouncedthatitwouldbewithdrawingemployeesworkinginthecityofWuhan,Hubei,ChinaduetotheCOVID-19pandemic.[28]Duetotheglobalspreadofthevirus,HondabecamethefirstmajorautomakerwithoperationsintheUStosuspendproductioninitsfactoriesonMarch23,2020.Itresumedautomobile,engineandtransmissionproductionatitsUSplantsonMay11,2020.[29] HondaandGeneralMotorsannouncedinSeptember2020aNorthAmericanalliancetobeginin2021.[30]AccordingtoTheDetroitFreePress,"Theproposedalliancewillincludesharingarangeofvehicles,tobesoldundereachcompany’sdistinctbrands,aswellascooperationinpurchasing,researchanddevelopment,andconnectedservices."[31] Corporateprofileanddivisions HondaisheadquarteredinMinato,Tokyo,Japan.TheirsharestradeontheTokyoStockExchangeandtheNewYorkStockExchange,aswellasexchangesinOsaka,Nagoya,Sapporo,Kyoto,Fukuoka,London,Paris,andSwitzerland. Thecompanyhasassemblyplantsaroundtheglobe.TheseplantsarelocatedinChina,theUnitedStates,Pakistan,Canada,England,Japan,Belgium,Brazil,México,NewZealand,Malaysia,Indonesia,India,Philippines,Thailand,Vietnam,Turkey,Taiwan,PerúandArgentina.AsofJuly2010,89percentofHondaandAcuravehiclessoldintheUnitedStateswerebuiltinNorthAmericanplants,upfrom82.2percentayearearlier.Thisshieldsprofitsfromtheyen'sadvancetoa15-yearhighagainstthedollar.[32] AmericanHondaMotorCompanyisbasedinTorrance,California.HondaRacingCorporation(HRC)isHonda'smotorcycleracingdivision.HondaCanadaInc.isheadquarteredinMarkham,Ontario,[33]itwasoriginallyplannedtobelocatedinRichmondHill,Ontario,butdelaysledthemtolookelsewhere.Theirmanufacturingdivision,HondaofCanadaManufacturing,isbasedinAlliston,Ontario.Hondahasalsocreatedjointventuresaroundtheworld,suchasHondaSielCarsandHeroHondaMotorcyclesinIndia,[34]GuangzhouHondaandDongfengHondainChina,BoonSiewHondainMalaysiaandHondaAtlasinPakistan.ThecompanyalsorunsabusinessinnovationinitiativecalledHondaXcelerator,inordertobuildrelationshipswithinnovators,partnerwithSiliconValleystartupsandentrepreneurs,andhelpothercompaniesworkonprototypes.Xceleratorhadworkedwithreportedly40companiesasofJanuary2019.XceleratorandadeveloperstudioarepartoftheHondaInnovationsgroup,formedinSpring2017andbasedinMountainView,California.[35] FollowingtheJapaneseearthquakeandtsunamiinMarch2011,HondaannouncedplanstohalveproductionatitsUKplants.[36]ThedecisionwasmadetoputstaffattheSwindonplantona2-dayweekuntiltheendofMayasthemanufacturerstruggledtosourcesuppliesfromJapan.It'sthoughtaround22,500carswereproducedduringthisperiod. Forthefiscalyear2018,HondareportedearningsofUS$9.534billion,withanannualrevenueofUS$138.250billion,anincreaseof6.2%overthepreviousfiscalcycle.Honda'ssharestradedatover$32pershare,anditsmarketcapitalizationwasvaluedatUS$50.4billioninOctober2018.[37] Year Revenueinmil.US$ Netincomeinmil.US$ Totalassetsinmil.US$ Employees 2005 77,851 4,376 83,853 N/A 2006 89,172 5,373 95,145 N/A 2007 99,784 5,331 108,329 167,231 2008 108,026 5,400 113,540 178,960 2009 100,112 1,370 118,189 181,876 2010 92,655 3,052 125,594 176,815 2011 107,242 6,762 138,851 179,060 2012 100,941 2,820 149,616 187,094 2013 119,523 4,443 164,988 190,338 2014 118,425 5,741 156,220 198,368 2015 121,286 4,636 167,675 204,730 2016 121,190 2,860 151,303 208,399 2017 130,193 5,734 176,311 211,915 2018 138,250 9,534 174,143 215,638 Honda'sNetSalesandOtherOperatingRevenuebyGeographicalRegionsin2007[38] GeographicRegion Totalrevenue(inmillionsof¥) Japan 1,681,190 NorthAmerica 5,980,876 Europe 1,236,757 Asia 1,283,154 Others 905,163 Products Automobiles Thissectionneedsadditionalcitationsforverification.Pleasehelpimprovethisarticlebyaddingcitationstoreliablesources.Unsourcedmaterialmaybechallengedandremoved.Findsources: "Honda" – news ·newspapers ·books ·scholar ·JSTOR(September2017)(Learnhowandwhentoremovethistemplatemessage) Foralistofautomobiles,seeListofHondaautomobiles. TenthgenerationHondaAccord TenthgenerationHondaCivicinproductionfrom2016–present FifthgenerationHondaCR-V Honda'sautomotivemanufacturingambitionscanbetracedbackto1963,withtheHondaT360,akeicartruckbuiltfortheJapanesemarket.[39]Thiswasfollowedbythetwo-doorroadster,theHondaS500alsointroducedin1963.In1965,Hondabuiltatwo-doorcommercialdeliveryvan,calledtheHondaL700.Honda'sfirstfour-doorsedanwasnottheAccord,buttheair-cooled,four-cylinder,gasoline-poweredHonda1300in1969.TheCivicwasahatchbackthatgainedwidepopularityinternationally,butitwasn'tthefirsttwo-doorhatchbackbuilt.ThatwastheHondaN360,anotherKeicarthatwasadaptedforinternationalsaleastheN600.TheCivic,whichappearedin1972andreplacedtheN600alsohadasmallersiblingthatreplacedtheair-cooledN360,calledtheHondaLifethatwaswater-cooled. TheHondaLiferepresentedHonda'seffortsincompetinginthekeicarsegment,offeringsedan,deliveryvanandsmallpick-upplatformsonasharedchassis.TheLifeStepVanhadanovelapproachthat,whilenotinitiallyacommercialsuccess,appearstobeaninfluenceinvehicleswiththefrontpassengerssittingbehindtheengine,alargecargoareawithaflatroofandaliftgateinstalledinback,andutilizingatransverselyinstalledenginewithafront-wheel-drivepowertrain. AsHondaenteredintoautomobilemanufacturinginthelate1960s,whereJapanesemanufacturerssuchasToyotaandNissanhadbeenmakingcarssincebeforeWWII,itappearsthatHondainstilledasenseofdoingthingsalittledifferentlythanitsJapanesecompetitors.Itsmainstayproducts,liketheAccordandCivic(withtheexceptionofitsUSA-market1993–97PassportwhichwaspartofavehicleexchangeprogramwithIsuzu(partoftheSubaru-Isuzujointventure)),havealwaysemployedfront-wheel-drivepowertrainimplementation,whichiscurrentlyalong-heldHondatradition.Hondaalsoinstallednewtechnologiesintotheirproducts,firstasoptionalequipment,thenlaterstandard,likeantilockbrakes,speedsensitivepowersteering,andmulti-portfuelinjectionintheearly1980s.ThisdesiretobethefirsttotrynewapproachesisevidentwiththecreationofthefirstJapaneseluxurychainAcura,andwasalsoevidentwiththeallaluminum,mid-enginedsportscar,theHondaNSX,whichalsointroducedvariablevalvetimingtechnology,whichHondacallsVTEC. TheCivicisalineofcompactcarsdevelopedandmanufacturedbyHonda.InNorthAmerica,theCivicisthesecond-longestcontinuouslyrunningnameplatefromaJapanesemanufacturer;onlyitsperennialrival,theToyotaCorolla,introducedin1968,hasbeeninproductionlonger.[40]TheCivic,alongwiththeAccordandPrelude,comprisedHonda'svehiclessoldinNorthAmericauntilthe1990swhenthemodellineupwasexpanded.Havinggonethroughseveralgenerationalchanges,theCivichasbecomelargerandmoreupmarket,anditcurrentlyslotsbetweentheFitandAccord. HondaproducesCivichybrid,ahybridelectricvehiclethatcompeteswiththeToyotaPrius,andalsoproducestheInsightandCR-Z. In2008,HondaincreasedglobalproductiontomeetthedemandforsmallcarsandhybridsintheU.S.andemergingmarkets.ThecompanyshuffledU.S.productiontokeepfactoriesbusyandboostcaroutputwhilebuildingfewerminivansandsportutilityvehiclesaslighttrucksalesfell.[41] Itsfirstentranceintothepickupsegment,thelight-dutyRidgeline,wonTruckoftheYearfromMotorTrendmagazinein2006.Alsoin2006,theredesignedCivicwonCaroftheYearfromthemagazine,givingHondaararedoublewinofMotorTrendhonors. ItisreportedthatHondaplanstoincreasehybridsalesinJapantomorethan20%ofitstotalsalesinthefiscalyear2011,from14.8%inthepreviousyear.[42] FiveofUnitedStatesEnvironmentalProtectionAgency'stoptenmostfuel-efficientcarsfrom1984to2010comesfromHonda,morethananyotherautomakers.Thefivemodelsare:2000–2006HondaInsight(53 mpg‑USor4.4 L/100 kmor64 mpg‑impcombined),1986–1987HondaCivicCoupeHF(46 mpg‑USor5.1 L/100 kmor55 mpg‑impcombined),1994–1995HondaCivichatchbackVX(43 mpg‑USor5.5 L/100 kmor52 mpg‑impcombined),2006–HondaCivicHybrid(42 mpg‑USor5.6 L/100 kmor50 mpg‑impcombined),and2010–HondaInsight(41 mpg‑USor5.7 L/100 kmor49 mpg‑impcombined).[43]TheACEEEhasalsoratedtheCivicGXasthegreenestcarinAmericaforsevenconsecutiveyears.[44] HondacurrentlybuildsvehiclesinfactorieslocatedinJapan,theUnitedStatesofAmerica,Canada,China,Pakistan,theUnitedKingdom,Belgium,Brazil,Indonesia,India,Thailand,Turkey,Argentina,Mexico,Taiwan,andthePhilippines. Motorcycles HondaGoldWingbike Foralistofmotorcycleproducts,seeListofHondamotorcycles. HondaisthelargestmotorcyclemanufacturerinJapanandhasbeensinceitstartedproductionin1955.[11] Atitspeakin1982,Hondamanufacturedalmostthreemillionmotorcyclesannually.By2006thisfigurehadreducedtoaround550,000butwasstillhigherthanitsthreedomesticcompetitors.[11] In2017,IndiabecamethelargestmotorcyclemarketofHonda.[45][46]InIndia,Hondaisleadinginthescooterssegment,with59percentmarketshare.[47] Duringthe1960s,whenitwasasmallmanufacturer,HondabrokeoutoftheJapanesemotorcyclemarketandbeganexportingtotheU.S.WorkingwiththeadvertisingagencyGreyAdvertising,Hondacreatedaninnovativemarketingcampaign,usingtheslogan"YoumeetthenicestpeopleonaHonda."IncontrasttotheprevailingnegativestereotypesofmotorcyclistsinAmericaastough,antisocialrebels,thiscampaignsuggestedthatHondamotorcyclesweremadefortheeveryman.Thecampaignwashugelysuccessful;theadsranforthreeyears,andbytheendof1963alone,Hondahadsold90,000motorcycles.[12] TakingHonda'sstoryasanarchetypeofthesmallermanufacturerenteringanewmarketalreadyoccupiedbyhighlydominantcompetitors,thestoryoftheirmarketentry,andtheirsubsequenthugesuccessintheU.S.andaroundtheworldhasbeenthesubjectofsomeacademiccontroversy.CompetingexplanationshavebeenadvancedtoexplainHonda'sstrategyandthereasonsfortheirsuccess.[48] Thefirstoftheseexplanationswasputforwardwhen,in1975,BostonConsultingGroup(BCG)wascommissionedbytheUKgovernmenttowriteareportexplainingwhyandhowtheBritishmotorcycleindustryhadbeenout-competedbyitsJapanesecompetitors.ThereportconcludedthattheJapanesefirms,includingHonda,hadsoughtaveryhighscaleofproduction(theyhadmadealargenumberofmotorbikes)inordertobenefitfromeconomiesofscaleandlearningcurveeffects.ItblamedthedeclineoftheBritishmotorcycleindustryonthefailureofBritishmanagerstoinvestenoughintheirbusinessestoprofitfromeconomiesofscaleandscope.[49] 2004HondaSuperCub Thesecondexplanationwasofferedin1984byRichardPascale,whohadinterviewedtheHondaexecutivesresponsibleforthefirm'sentryintotheU.S.market.AsopposedtothetightlyfocusedstrategyoflowcostandhighscalethatBCGaccreditedtoHonda,PascalefoundthattheirentryintotheU.S.marketwasastoryof"miscalculation,serendipity,andorganizationallearning"–inotherwords,Honda'ssuccesswasduetotheadaptabilityandhardworkofitsstaff,ratherthananylong-termstrategy.[50]Forexample,Honda'sinitialplanonenteringtheUSwastocompeteinlargemotorcycles,around300 cc.Honda'smotorcyclesinthisclasssufferedperformanceandreliabilityproblemswhenriddentherelativelylongdistancesoftheUShighways.[12]: 41–43 WhentheteamfoundthatthescooterstheywereusingtogetthemselvesaroundtheirU.S.baseofSanFranciscoattractedpositiveinterestfromconsumersthattheyfellbackonsellingtheSuperCubinstead.[12]: 41–43  ThemostrecentschoolofthoughtonHonda'sstrategywasputforwardbyGaryHamelandC.K.Prahaladin1989.CreatingtheconceptofcorecompetencieswithHondaasanexample,theyarguedthatHonda'ssuccesswasduetoitsfocusonleadershipinthetechnologyofinternalcombustionengines.[51]Forexample,thehighpower-to-weightratioenginesHondaproducedforitsracingbikesprovidedtechnologyandexpertisewhichwastransferableintomopeds.Honda'sentryintotheU.S.motorcyclemarketduringthe1960sisusedasacasestudyforteachingintroductorystrategyatbusinessschoolsworldwide.[52] ATVs HondabuildsutilityATVsundermodelsRecon,Rubicon,Rancher,ForemanandRincon.HondaalsobuildssportsATVsunderthemodelsTRX90X,TRX250X,TRX400x,TRX450RandTRX700.[53] Powerequipment Productionstartedin1953withH-typeengine(priortomotorcycle).[54] Hondapowerequipmentreachedrecordsalesin2007with6.4 millionunits.[55]By2010(Fiscalyearended31March)thisfigurehaddecreasedto4,7 millionunits.[56]Cumulativeproductionofpowerproductshasexceeded85millionunits(asofSeptember2008).[57] Hondapowerequipmentincludes: Engine Cultivator Lawnmower Roboticlawnmower Ridingmower Trimmer Mower Blower Sprayer Hedgetrimmer Snowthrower Generator,weldingpowersupply Pump Outboardengine Inflatableboat Electric4-wheelScooter CompactHouseholdCogenerationUnit Engines HondaOutboardmotoronapontoonboat Hondaenginespoweredtheentire33-carstartingfieldofthe2010Indianapolis500[58]andforthefifthconsecutiverace,therewerenoengine-relatedretirementsduringtherunningoftheMemorialDayClassic.[59] Inthe1980sHondadevelopedtheGY6engineforuseinmotorscooters.AlthoughnolongermanufacturedbyHondaitisstillcommonlyusedinmanyChinese,KoreanandTaiwaneselightvehicles.[60] Honda,despitebeingknownasanenginecompany,hasneverbuiltaV8forpassengervehicles.Inthelate1990s,thecompanyresistedconsiderablepressurefromitsAmericandealersforaV8engine(whichwouldhaveseenuseintop-of-the-lineHondaSUVsandAcuras),withAmericanHondareportedlysendingonedealerashipmentofV8beveragestosilencethem.[61]HondaconsideredstartingV8productioninthemid-2000sforlargerAcurasedans,anewversionofthehigh-endNSXsportscar(whichpreviouslyusedDOHCV6engineswithVTECtoachieveitshighpoweroutput)andpossiblefutureventuresintotheAmericanfull-sizetruckandSUVsegmentforboththeAcuraandHondabrands,butthiswascanceledinlate2008,withHondacitingenvironmentalandworldwideeconomicconditionsasreasonsfortheterminationofthisproject.[62] Robots ASIMOatExpo2005 ASIMOispartofHonda'sResearch&Developmentroboticsprogram.Itistheeleventhinalineofsuccessivebuildsstartingin1986withHondaE0movingthroughtheensuingHondaEseriesandtheHondaPseries.Weighing54kilogramsandstanding130centimeterstall,ASIMOresemblesasmallastronautwearingabackpack,andcanwalkontwofeetinamannerresemblinghumanlocomotion,atupto6 km/h(3.7 mph).ASIMOistheworld'sonlyhumanoidrobotabletoascendanddescendstairsindependently.[63]However,humanmotionssuchasclimbingstairsaredifficulttomimicwithamachine,whichASIMOhasdemonstratedbytakingtwoplungesoffastaircase. Honda'srobotASIMO(seebelow)asanR&Dprojectbringstogetherexpertisetocreatearobotthatwalks,dancesandnavigatessteps. 2010markstheyearHondahasdevelopedamachinecapableofreadingauser'sbrainwavestomoveASIMO.Thesystemusesahelmetcoveredwithelectroencephalographyandnear-infraredspectroscopysensorsthatmonitorelectricalbrainwavesandcerebralbloodflow—signalsthatalterslightlyduringthehumanthoughtprocess.Theuserthinksofoneofalimitednumberofgesturesitwantsfromtherobot,whichhasbeenfittedwithaBrain-MachineInterface.[64] Aircraft Mainarticle:HondaHA-420HondaJet HondahasalsopioneerednewtechnologyinitsHA-420HondaJet,manufacturedbyitssubsidiaryHondaAircraftCompany,whichallowsnewlevelsofreduceddrag,increasedaerodynamicsandfuelefficiencythusreducingoperatingcosts.[65] Mountainbikes Seealso:HondaRN-01G-cross HondahasalsobuiltadownhillracingbicycleknownastheHondaRN-01.Itisnotavailableforsaletothepublic.Thebikehasagearbox,whichreplacesthestandardderailleurfoundonmostbikes. Hondahashiredseveralpeopletopilotthebike,amongthemGregMinnaar.TheteamisknownasTeamGCrossHonda. Formerproducts Solarcells Honda'ssolarcellsubsidiarycompanyHondaSoltec(Headquarters:Kikuchi-gun,Kumamoto;PresidentandCEO:AkioKazusa)startedsalesthroughoutJapanofthin-filmsolarcellsforpublicandindustrialuseon24October2008,aftersellingsolarcellsforresidentialusesinceOctober2007.[66]HondaannouncedintheendofOctober2013thatHondaSoltecwouldceasebusinessoperationsintheSpringof2014exceptforsupportforexistingcustomersandthesubsidiarywouldbedissolved.[67] Motorsports Mainarticle:Hondainmotorsport Hondahasbeenactiveinmotorsports,likeFormulaOne,theMotorcycleGrandPrixandothers. Automobiles Seealso:HondainFormulaOne MaxVerstappenwonthe2021FormulaOneWorldChampionshipwithaHondapowerunit. HondaenteredFormulaOneforthefirsttimein1964,justoneyearafterstartingtheproductionofroadcars,makingbothengineandchassis.Hondaachievedtheirfirstvictoryatthe1965MexicanGrandPrix,andanotherwincameatthe1967ItalianGrandPrix,beforetheywithdrewafter1968.Theyreturnedtothesportin1983asanenginemanufacturer,remaininguntil1992.ThisperiodsawHondadominateGrandPrixracing,[68]asbetween1986and1991theywonfiveconsecutiveDrivers'ChampionshipswithNelsonPiquet,AyrtonSennaandAlainProst,andsixConstructors'titleswithWilliamsandMcLaren.[69]Athirdstintfrom2000to2008,initiallyasenginemanufacturerandlateralsoasteamowner,yielded17podiums,includingonewin,andsecondplaceinthe2004constructors'standings.Returningasapowerunitsupplierforthesecondyearofthehybriderain2015,Hondainitiallystruggled,butintensedevelopmentsawthembecomeracewinnersagainby2019,andin2021theywontheWorldChampionshipwithMaxVerstappenandRedBullRacing.[70]HondaleftFormulaOneafter2021tofocusitsresourcesoncarbonneutraltechnologies.[71] HondadebutedintheCARTIndyCarWorldSeriesasaworksenginesupplierin1994,andthecompanywonsixconsecutiveDrivers'ChampionshipsandfourManufacturers'Championshipsbetween1996and2001.[72]In2003,HondatransferreditsefforttotheIRLIndyCarSeries.In2004,HondawontheIndianapolis500forthefirsttimeandclaimedtheDrivers'andManufacturers'Championships,afeatwhichitrepeatedin2005.[72]From2006to2011,Hondawastheseries'lonemanufacturer,beforemanufacturercompetitionreturnedfor2012.Since2012,Honda'sturbochargedV6engineshavewontheIndianapolis500severaltimesaswellasclaimedmultipleDrivers'andManufacturers'titles.[73]IntheJapaneseSuperFormulaChampionship,Honda-poweredcarshavewonthechampionshipnumeroustimessince1981,withtheirtitletallyinthedoubledigits.InFormulaTwo,Hondaenginesdominatedthepremierseriesin1966andscoredmultipletitlesintheearly1980s. Insportscarracing,Hondawonthe24HoursofLeMansin1995intheGT2class,[74]andin2010and2012theywonintheLMP2category.[75]HondamadetheirfactorydebutintheSuperGTSeries(previouslyknownastheAll-JapanGTChampionship)in1997,andin2000theywontheirfirstchampionships.[76]Sincethen,theyhavewonseveralfurthertitles,uniquelywithbothmid-andfront-enginedcars.[76]ThroughtheirAcuraandHPDdivisions,Hondahasalsocompetedinsportsprototyperacing,beginningwiththeSpice-AcuraprototypesthatwontheIMSAGTLightschampionshipin1991,1992and1993.AcurajoinedtheAmericanLeMansSeriesin2007andwonthe12HoursofSebringinclassontheirdebut,beforewinningthechampionshipinboththeLMP1andLMP2classesin2009.ThecarswererebrandedasHPDsfor2010,afterwhichtheywonmultipletitlesintheALMSandalsowontheFIAWorldEnduranceChampionshipintheLMP2class.Acurareturnedtoprototyperacingin2018intheDPiclassoftheIMSASportsCarChampionship,winningchampionshiptitlesin2019and2020aswellasthe24HoursofDaytonaoverallin2021.[77]Honda'sGT3carwonboththeIMSAGTDandSuperGTGT300titles.[78][79] DuringtheGroupAeraoftheJapaneseTouringCarChampionship,Hondawonsevenmanufacturers'titlesandsixdrivers'titlesinthesub-1,600ccdivisionbetween1986and1993.[80]ThefollowingSuperTouringeraoftouringcarracingsawHondawintheJapaneseandNorthAmericanchampionshipsin1996and1997,whileinEuropeHonda'sSuperTouringcarsclaimedover40winsacrosstheBritish,GermanandEuropeanseries.AfterthecollapseoftheSuperTouringregulationsintheearly2000s,HondaremainedinvolvedintheBritishTouringCarChampionship,wheretheircarswouldwinmultiplechampionshipsinthemid-2000sandthroughoutthe2010s.HondaenteredtheWorldTouringCarChampionshipinlate2012,andin2013theywontheManufacturers'WorldChampionship.Honda'sTCRcarwontheglobalTCRModeloftheYearawardin2019and2020.[81] Motorcycles Mainarticle:HondaRacingCorporation HondaRC212VracedbyDaniPedrosa HondaRacingCorporation(HRC)wasformedin1982.Thecompanycombinesparticipationinmotorcycleracesthroughouttheworldwiththedevelopmentofhigh-potentialracingmachines.Itsracingactivitiesareanimportantsourceforthecreationofleading-edgetechnologiesusedinthedevelopmentofHondamotorcycles.HRCalsocontributestotheadvancementofmotorcyclesportsthrougharangeofactivitiesthatincludesalesofproductionracingmotorcycles,supportforsatelliteteams,andridereducationprograms. SoichiroHonda,beingaracedriverhimself,couldnotstayoutofinternationalmotorsport.In1959,HondaenteredfivemotorcyclesintotheIsleofManTTrace,themostprestigiousmotorcycleraceintheworld.Whilealwayshavingpowerfulengines,ittookuntil1961forHondatotunetheirchassiswellenoughtoallowMikeHailwoodtoclaimtheirfirstGrandPrixvictoriesinthe125and250 ccclasses.HailwoodwouldlaterpickuptheirfirstSeniorTTwinsin1966and1967.Honda'sracebikeswereknownfortheir"sleek&stylishdesign"andexoticengineconfigurations,suchasthe5-cylinder,22,000 rpm,125 ccbikeandtheir6-cylinder250 ccand297 ccbikes. In1979,HondareturnedtoGrandPrixmotorcycleracingwiththemonocoque-framed,four-strokeNR500.TheFIMruleslimitedenginestofourcylinders,sotheNR500hadnon-circular,'race-track',cylinders,eachwith8valvesandtwoconnectingrods,inordertoprovidesufficientvalveareatocompetewiththedominanttwo-strokeracers.Unfortunately,itseemedHondatriedtoaccomplishtoomuchatonetimeandtheexperimentfailed.Forthe1982season,Hondadebuteditsfirsttwo-strokeracebike,theNS500andin1983,Hondawontheirfirst500 ccGrandPrixWorldChampionshipwithFreddieSpencer.Sincethen,HondahasbecomeadominantmarqueinmotorcycleGrandPrixracing,winningaplethoraoftop-leveltitleswithriderssuchasMickDoohanandValentinoRossi.HondaalsoheadthenumberofwinsattheIsleofManTThavingnotchedup227victoriesinthesoloclassesandSidecarTT,[82]includingIanHutchinson'scleansweepatthe2010races.[83] TheoutrightlaprecordontheSnaefellMountainCoursewasheldbyHonda,setatthe2015TTbyJohnMcGuinnessatanaveragespeedof132.701 mph(213.562 km/h)onaHondaCBR1000RR,[84]betteredthenextyearbyMichaelDunloponaBMWS1000RRat133.962 mph(215.591 km/h).[85] IntheMotocrossWorldChampionship,Hondahasclaimedsixworldchampionships.IntheWorldEnduroChampionship,Hondahascapturedeighttitles,mostrecentlywithStefanMerrimanin2003andwithMikaAholafrom2007to2010.Inmotorcycletrials,HondahasclaimedthreeworldchampionshipswithBelgianriderEddyLejeune. Electricandalternativefuelvehicles 2009HondaCivicGXhookeduptoPhillrefuelingsystem Compressednaturalgas TheHondaCivicGXwasforalongtimetheonlypurpose-builtnaturalgasvehicle(NGV)commerciallyavailableinsomepartsoftheU.S.[86][87]TheHondaCivicGXfirstappearedin1998asafactory-modifiedCivicLXthathadbeendesignedtorunexclusivelyoncompressednaturalgas.ThecarlooksanddrivesjustlikeacontemporaryHondaCivicLX,butdoesnotrunongasoline.In2001,theCivicGXwasratedthecleanest-burninginternalcombustionengineintheworldbytheU.S.EnvironmentalProtectionAgency(EPA).[88][89] FirstleasedtotheCityofLosAngeles,in2005,HondastartedofferingtheGXdirectlytothepublicthroughfactorytraineddealerscertifiedtoservicetheGX.Beforethat,onlyfleetswereeligibletopurchaseanewCivicGX.In2006,theCivicGXwasreleasedinNewYork,makingitthesecondstatewheretheconsumerisabletobuythecar.[90] InJune2015,Hondaannounceditsdecisiontophaseoutthecommercializationofnatural-gaspoweredvehiclestofocusonthedevelopmentofanewgenerationofelectrifiedvehiclessuchashybrids,plug-inelectriccarsandhydrogen-poweredfuelcellvehicles.Since2008,Hondahassoldabout16,000natural-gasvehicles,mainlytotaxiandcommercialfleets.[91] Top:Brazilianflexible-fuelHondaCivic.Below:U.S.HondaCivicHybrid Flexible-fuel Honda'sBraziliansubsidiarylaunchedflexible-fuelversionsfortheHondaCivicandHondaFitinlate2006.AsotherBrazilianflex-fuelvehicles,thesemodelsrunonanyblendofhydrousethanol(E100)andE20-E25gasoline.[92][93]Initially,andinordertotestthemarketpreferences,thecarmakerdecidedtoproducealimitedshareofthevehicleswithflex-fuelengines,33percentoftheCivicproductionand28percentoftheFitmodels.[92][93]Also,thesalepricefortheflex-fuelversionwashigherthantherespectivegasolineversions,aroundUS$1,000premiumfortheCivic,andUS$650fortheFit,despitethefactthatallotherflex-fuelvehiclessoldinBrazilhadthesametagpriceastheirgasolineversions.[93][94][95]InJuly2009,HondalaunchedintheBrazilianmarketitsthirdflexible-fuelcar,theHondaCity.[96] Duringthelasttwomonthsof2006,bothflex-fuelmodelssold2,427carsagainst8,546gasoline-poweredautomobiles,[97]jumpingto41,990flex-fuelcarsin2007,[98]andreaching93,361in2008.[99]Duetothesuccessoftheflexversions,byearly2009ahundredpercentofHonda'sautomobileproductionfortheBrazilianmarketisnowflexible-fuel,andonlyasmallpercentageofgasolineversionisproducedinBrazilforexports.[100] InMarch2009,HondalaunchedintheBrazilianmarketthefirstflex-fuelmotorcycleintheworld.ProducedbyitsBraziliansubsidiaryMotoHondadaAmazônia,theCG150TitanMixissoldforaroundUS$2,700.[101][102][103] Hybridelectric HondaCR-Z,thefirstsportscoupehybridtocomewithasix-speedmanualtransmission Inlate1999,HondalaunchedthefirstcommercialhybridelectriccarsoldintheU.S.market,theHondaInsight,justonemonthbeforetheintroductionoftheToyotaPrius,andinitiallysoldforUS$20,000.[104][105]Thefirst-generationInsightwasproducedfrom2000to2006andhadafueleconomyof70milesperUSgallon(3.4 L/100 km;84 mpg‑imp)fortheEPA'shighwayrating,themostfuel-efficientmass-producedcaratthetime.[104][105]TotalglobalsalesfortheInsightamountedtoonlyaround18,000vehicles.[105]Cumulativeglobalsalesreached100,000hybridsin2005and200,000in2007.[106] Hondaintroducedthesecond-generationInsightinJapaninFebruary2009,andreleaseditinothermarketsthrough2009andintheU.S.marketinApril2009.At$19,800asafive-doorhatchbackitwillbetheleastexpensivehybridavailableintheU.S.[107] 2010HondaInsighthybridelectricvehicle(Secondgeneration) Since2002,HondahasalsobeensellingtheHondaCivicHybrid(2003model)intheU.S.market.[104]ItwasfollowedbytheHondaAccordHybrid,offeredinmodelyears2005through2007.SalesoftheHondaCR-ZbeganinJapaninFebruary2010,becomingHonda'sthirdhybridelectriccarinthemarket.[108]AsofFebruary 2011[update],Hondawasproducingaround200,000hybridsayearinJapan.[109] SalesoftheFitHybridbeganinJapaninOctober2010,atthetime,thelowestpriceforagasoline-hybridelectricvehiclesoldinthecountry.[110]TheEuropeanversion,calledHondaJazzHybrid,wasreleasedinearly2011.[111]During2011HondalaunchedthreehybridmodelsavailableonlyinJapan,theFitShuttleHybrid,FreedHybridandFreedSpikeHybrid.[106] Honda'scumulativeglobalhybridsalespassedthe1millionunitmilestoneattheendofSeptember2012,12yearsand11monthsaftersalesofthefirstgenerationInsightbeganinJapanNovember1999.[106]Atotalof187,851hybridsweresoldworldwidein2013,and158,696hybridsduringthefirstsixmonthsof2014.[112][113]AsofJune 2014[update],Hondahassoldmorethan1.35 millionhybridsworldwide.[106][112][113] Hydrogenfuelcell HondaFCXClarityhydrogenfuelcellvehicle InTakanezawa,Japan,on16June2008,HondaMotorsproducedthefirstassembly-lineFCXClarity,ahybridhydrogenfuelcellvehicle.Moreefficientthanagas-electrichybridvehicle,theFCXClaritycombineshydrogenandoxygenfromordinaryairtogenerateelectricityforanelectricmotor.InJuly2014HondaannouncedtheendofproductionoftheHondaFCXClarityforthe2015model.[114] Thevehicleitselfdoesnotemitanypollutantsanditsonlyby-productsareheatandwater.TheFCXClarityalsohasanadvantageovergas-electrichybridsinthatitdoesnotuseaninternalcombustionenginetopropelitself.Likeagas-electrichybrid,itusesalithiumionbatterytoassistthefuelcellduringaccelerationandcaptureenergythroughregenerativebraking,thusimprovingfuelefficiency.Thelackofhydrogenfillingstationsthroughoutdevelopedcountrieswillkeepproductionvolumeslow.[115]Hondawillreleasethevehicleingroupsof150.CaliforniaistheonlyU.S.marketwithinfrastructureforfuelingsuchavehicle,thoughthenumberofstationsisstilllimited.Buildingmorestationsisexpensive,astheCaliforniaAirResourcesBoard(CARB)granted$6.8 millionforfourH2fuelingstations,costingUS$1.7 millioneach.[116][117] Hondaviewshydrogenfuelcellvehiclesasthelong-termreplacementofpistoncars,notbatterycars.[118] Plug-inelectricvehicles HondaFitEVconceptunveiledatthe2010LosAngelesAutoShow. Theall-electricHondaEVPluswasintroducedin1997asaresultofCARB'szero-emissionsvehiclemandateandwasavailableonlyforleasinginCalifornia.TheEVpluswasthefirstbatteryelectricvehiclefromamajorautomakerwithnon-lead–acidbatteriesTheEVPlushadanall-electricrangeof100 mi(160 km).Around276unitsweresoldintheU.S.andproductionendedin1999.[119][120] Theall-electricHondaFitEVwasintroducedin2012andhasarangeof82 mi(132 km).[121]Theall-electriccarwaslaunchedintheU.S.toretailcustomersinJuly2012withinitialavailabilitylimitedtoCaliforniaandOregon.[122]Productionislimitedtoonly1,100unitsoverthefirstthreeyears.Atotalof1,007unitshavebeenleasedintheU.S.throughSeptember2014.[123][124][125]TheFitEVwasreleasedinJapanthroughleasingtolocalgovernmentandcorporatecustomersinAugust2012.AvailabilityintheJapanesemarketislimitedto200unitsduringitsfirsttwoyears.[126]InJuly2014HondaannouncedtheendofproductionoftheFitEVforthe2015model.[114] TheHondaAccordPlug-inHybridwasintroducedin2013andhasanall-electricrangeof13 mi(21 km)[127]SalesbeganintheU.S.inJanuary2013andtheplug-inhybridisavailableonlyinCaliforniaandNewYork.[128]Atotalof835unitshavebeensoldintheU.S.throughSeptember2014.[123][124][125]TheAccordPHEVwasintroducedinJapaninJune2013andisavailableonlyforleasing,primarilytocorporationsandgovernmentagencies.[129] Marketing Japanesemarketing HondaClio(Saitama,Japan) Startingin1978,HondainJapandecidedtodiversifyitssalesdistributionchannelsandcreatedHondaVerno,whichsoldestablishedproductswithahighercontentofstandardequipmentandmoresportingnature.[130][131]TheestablishmentofHondaVernocoincidedwithitsnewsportscompact,theHondaPrelude.Later,theHondaVigor,HondaBallade,andHondaQuintwereaddedtoHondaVernostores.ThisapproachwasimplementedduetoeffortsinplacebyrivalJapaneseautomakersToyotaandNissan. HondaPrimo(Osaka) Assalesprogressed,Hondacreatedtwomoresaleschannels,calledHondaClioin1984,andHondaPrimoin1985.TheHondaCliochainsoldproductsthatweretraditionallyassociatedwithHondadealershipsbefore1978,liketheHondaAccord,andHondaPrimosoldtheHondaCivic,keicarssuchastheHondaToday,superminisliketheHondaCapa,alongwithotherHondaproducts,suchasfarmequipment,lawnmowers,portablegenerators,andmarineequipment,plusmotorcyclesandscootersliketheHondaSuperCub.AstylingtraditionwasestablishedwhenHondaPrimoandCliobeganoperationsinthatallVernoproductshadtherearlicenseplateinstalledintherearbumper,whilePrimoandClioproductshadtherearlicenseplateinstalledonthetrunklidorreardoorforminivans.TheRenaultCliowassoldinJapanatNissandealerships,butwasrenamedtheRenaultLutecia.[132]LuteciaisderivedfromthenameofLutetia,anancientRomancitythatwasthepredecessorofParis. HondaVerno(2008) AstimeprogressedandsalesbegantodiminishpartlyduetothecollapseoftheJapanese"bubbleeconomy","supermini"and"kei"vehiclesthatwerespecifictoHondaPrimowere"badgeengineered"andsoldattheothertwosaleschannels,therebyprovidingsmallervehiclesthatsoldbetteratbothHondaVernoandHondaCliolocations.AsofMarch2006,thethreesaleschainswerediscontinued,withtheestablishmentofHondaCarsdealerships.[133]Whilethenetworkwasdisbanded,someJapaneseHondadealershipsstillusethenetworknames,offeringallJapanesemarketHondacarsatalllocations. HondaWingmotorcycledealership(Japan) HondasellsgenuineaccessoriesthroughaseparateretailchaincalledHondaAccessforboththeirmotorcycle,scooter,andautomobileproducts.IncooperationwithcorporategrouppartnerPioneer,Hondasellsanaftermarketlineofaudioandin-carnavigationequipmentthatcanbeinstalledinanyvehicleunderthebrandnameGathers,whichisavailableatHondaAccesslocationsaswellasJapaneseautopartsretailers,suchasAutobacs.BuyersofusedvehiclesaredirectedtoaspecificHondaretailchainthatsellsonlyusedvehiclescalledHondaAutoTerrace. Inthespringof2012,HondainJapanintroducedHondaCarsSmallStore(Japanese)whichisdevotedtocompactcarsliketheHondaFit,andkeivehiclesliketheHondaN-OneandHondaS660roadster. AllcarssoldatHondaVerno Prelude,Integra,CR-X,Vigor,Saber,Ballade,Quint,Crossroad,Element,NSX,HR-V,MobilioSpike,S2000,CR-V,That's,MDX,Rafaga,Capa,andtheTorneo AllcarssoldatHondaClio Accord,Legend,Inspire,Avancier,S-MX,Lagreat,Stepwgn,Elysion,Stream,Odyssey(int'l),Domani,Concerto,AccordTourer,Logo,Fit,Insight,That's,Mobilio,andtheCity AllcarssoldatHondaPrimo Civic,Life,Acty,Vamos,Hobio,Ascot,AscotInnova,Torneo,CivicFerio,Freed,Mobilio,Orthia,Capa,Today,Z,andtheBeat Internationalmarketing AHondadealershipinOntario,Canada AHondaDealershipinDreghorn,Scotland In2003,HondareleaseditsCogadvertisementintheUKandontheInternet.Tomakethead,theengineersatHondaconstructedaRubeGoldbergMachinemadeentirelyoutofcarpartsfromaHondaAccordTouring.TothechagrinoftheengineersatHonda,allthepartsweretakenfromtwoofonlysixhand-assembledpre-productionmodelsoftheAccord.TheadvertisementdepictedasinglecogwhichsetsoffachainofeventsthatendswiththeHondaAccordmovingandGarrisonKeillorspeakingthetagline,"Isn'titnicewhenthingsjust...work?"Ittook606takestogetitperfect.[134] Hondahasdonehumormarketingsuchasits1985four-page"HowtofitsixHondasinatwo-cargarage"printad[135]or"descendingsolowinaparkinggarage,theypassstalagmitesandaGollum-likefigure."[136] In2004,theyproducedtheGrrradvert,usuallyimmediatelyfollowedbyashortenedversionofthe2005ImpossibleDreamadvert.InDecember2005,HondareleasedTheImpossibleDreamatwo-minutepanoramicadvertisementfilmedinNewZealand,Japan,andArgentinawhichillustratesthefounder'sdreamtobuildperformancevehicles.Whilesingingthesong"ImpossibleDream",amanreachesforhisracinghelmet,leaveshistraileronaminibike,thenridesasuccessionofvintageHondavehicles:amotorcycle,thenacar,thenapowerboat,thengoesoverawaterfallonlytoreappearpilotingahotairballoon,withGarrisonKeillorsaying"Icouldn'thaveputitbettermyself"asthesongends.Thesongisfromthe1960smusicalManofLaMancha,sungbyAndyWilliams. In2006,HondareleaseditsChoiradvertisement,fortheUKandtheinternet.Thishada60-personchoirwhosangthecarnoisesasthefilmoftheHondaCivicisshown. Inthemidtolate2000sintheUnitedStates,duringmodelclose-outsalesforthecurrentyearbeforethestartofthenewmodelyear,Honda'sadvertisinghashadananimatedcharacterknownsimplyasMr.Opportunity,voicedbyRobPaulsen.Thecasual-lookingmantalkedaboutvariousdealsofferedbyHondaandendedwiththephrase"I'mMr.Opportunity,andI'mknockin'",followedbyhim"knocking"onthetelevisionscreenor"thumping"thespeakerattheendofradioads.Inaddition,commercialsforHonda'sinternationalhatchback,theJazz,areparodiesofwell-knownpopcultureimagessuchasTetrisandThomasTheTankEngine. Inlate2006,HondareleasedanadwithASIMOexploringamuseum,lookingattheexhibitswithalmostchildlikewonderment(spreadingoutitsarmsintheaerospaceexhibit,wavinghellotoanastronautsuitthatresembleshim,etc.),whileGarrisonKeillorruminatesonprogress.Itconcludeswiththetagline:"Moreforwardsplease".HondaalsosponsoredITV'scoverageofFormulaOneintheUKfor2007.However,theyhadannouncedthattheywouldnotcontinuein2008duetothesponsorshippricerequestedbyITVbeingtoohigh. InMay2007,focusesontheirstrengthsinracingandtheuseoftheRedHbadge–asymbolofwhatistermedas"Hondamentalism".ThecampaignhighlightsthelengthsthatHondaengineersgotoinordertogetthemostoutofanengine,whetheritisforbikes,cars,powerboats–evenlawnmowers.HondareleaseditsHondamentalismcampaign.IntheTVspot,GarrisonKeillorsays,"Anengineeroncesaidtobuildsomethinggreatislikeswimminginhoney",whileHondaengineersinwhitesuitswalkandruntowardsagreatlight,battlingstrongwindsandflyingdebris,holdingontoanythingthatwillkeepthemfrombeingblownaway.Finallyoneoftheengineerswalkstowardsaredlight,hishandoutstretched.AwebaddressisshownfortheHondamentalismwebsite.ThedigitalcampaignaimstoshowhowvisitorstothesitesharemanyoftheHondamentalistcharacteristics. Atthebeginningof2008,Hondareleased–theProblemPlayground.TheadvertoutlinesHonda'senvironmentalresponsibility,demonstratingahybridengine,moreefficientsolarpanels,andtheFCXClarity,ahydrogen-poweredcar.The90-secondadverthaslarge-scalepuzzles,involvingRubik'sCubes,largeshapes,anda3-dimensionalpuzzle.On29May2008,Honda,inpartnershipwithChannel4,broadcastaliveadvertisement.ItshowedskydiversjumpingfromanairplaneoverSpainandformingthelettersH,O,N,D,andAinmid-air.ThisliveadvertisementisgenerallyagreedtobethefirstofitskindonBritishtelevision.Theadlastedthreeminutes.[137] In2009,AmericanHondareleasedtheDreamtheImpossibledocumentaryseries,acollectionof5-to8-minutewebvignettesthatfocusonthecorephilosophiesofHonda.CurrentshortfilmsincludeFailure:TheSecrettoSuccess,KickOuttheLadderandMobility2088.TheyhaveHondaemployeesaswellasDanicaPatrick,ChristopherGuest,BenBova,CheePearlman,JoeJohnstonandOrsonScottCard.Thefilmseriesplaysatdreams.honda.com.IntheUK,nationaltelevisionadsfeaturevoice-oversfromAmericanradiohostGarrisonKeillor,whileintheUSthevoiceofHondacommercialsisactoranddirectorFredSavage. IntheNorthAmericanmarket,Hondastartsallofitscommercialswithatwo-tonejinglesincethemid-2010s. Sports ThelateF1driverAyrtonSennastatedthatHondaprobablyplayedthemostsignificantroleinhisthreeworldchampionships.Hehadimmenserespectforfounder,SoichiroHonda,andhadagoodrelationshipwithNobuhikoKawamoto,thechairmanofHondaatthattime.SennaoncecalledHonda"thegreatestcompanyintheworld".[138] Aspartofitsmarketingcampaign,HondaisanofficialpartnerandsponsoroftheNationalHockeyLeague,theAnaheimDucksoftheNHL,andthearenanamedafterit:HondaCenter.HondaalsosponsorsTheHondaClassicgolftournamentandisasponsorofMajorLeagueSoccer.The"HondaPlayeroftheYear"awardispresentedinUnitedStatessoccer.The"HondaSportsAward"isgiventothebestfemaleathleteineachoftwelvecollegesportsintheUnitedStates.OneofthetwelveHondaSportsAwardwinnersischosentoreceivetheHonda-BroderickCup,as"CollegiateWomanAthleteoftheYear." HondasponsoredLaLigaclubValenciaCFstartingfrom2014–15season.[139] HondahasbeenapresentingsponsoroftheLosAngelesMarathonsince2010inathree-yearsponsorshipdeal,withwinnersoftheLAMarathonreceivingafreeHondaAccord.Since1989,theHondaCampusAll-StarChallengehasbeenaquizbowltournamentforHistoricallyblackcollegesanduniversities. Facilities(partiallist) Mainarticle:ListofHondafacilities USsales Calendaryear TotalUSsales[140] 1992 768,845 1993 716,546 1994 788,230 1995 794,579 1996 843,928 1997 940,386 1998 1,009,600 1999 1,076,893 2000 1,158,860 2001 1,207,639 2002 1,247,834 2003 1,349,847 2004 1,394,398 2005 1,462,472 2006 1,509,358 2007 1,551,542[141] 2008 1,284,261[141] 2009 1,150,784[142] 2010 1,230,480[142] 2011 1,147,000[143] 2012 1,422,000[143] 2013 1,525,312[144] 2014 1,540,872 2015 1,586,551[145] 2016 1,637,942[146] 2017 1,641,429[147] 2018 1,604,828[148] 2019 1,608,170[148] Productionnumbers Calendaryear Globalproduction 2009 3,012,000[149] 2010 3,643,000[149] 2011 2,909,000[143] 2012 4,110,000[143] 2013 4,112,000[150] 2014 4,513,769[151] 2015 4,543,838[152] 2016 4,999,266[153] 2017 5,236,842[154] 2018 5,357,013[155] Seealso Tokyoportal Companiesportal ComparisonofHondawater-pumps Hondaadvancedtechnology HondaAirport HondaBattleoftheBands HondaG-Con HondaF.C.,football(soccer)club 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References "MoveOver,Volvo:HondaSetsNewSafetyStandardforItself",anarticleinthe"News"sectionoftheMarch2004issueofMotorTrend,onpage32 "AnnualReports".InvestorRelations.HondaMotorCo. ThestoryofHonda'sentryandgrowthintheAmericanmarketisdocumentedinTerrySanders'filmTheJapanProject:MadeinJapan.Honda Honda'sMidlifeCrisis:Honda'sslippingmarketpositionandviewsofFukuiTakeo(ChiefExecutivemagazine,December2005issue) Honda'sCorporateHistory Externallinks WikimediaCommonshasmediarelatedtoHonda. BusinessdataforHonda:GoogleFinanceYahoo!FinanceBloombergReutersSECfilings Wikiquotehasquotationsrelatedto:Honda Officialwebsite HondaPressLibrary(Japanese,butwithgraphicaltimelinesofcarandbikemodels) HondaAutomobilesatCurlie HondaMotorcyclesatCurlie "Companyhistorybooks(Shashi)".ShashiInterestGroup.April2016.WikicollectionofbibliographicworksonHonda vteHondaMotorCompanyDivisionsandsubsidiaries Acura AmericanHonda HondaAustralia HondaCanada CanadaManufacturing Aircraft PerformanceDevelopment India Motorcycles Indonesia RacingCorporation RacingF1 Taiwan China(65%) UK Jointventuresandshareholdings AstraHondaMotor(50%) DongfengHonda(50%) GEHondaAeroEngines(50%) GuangqiHonda(50%) Everus Mobilityland(100%) AutomobilesCars Accord/Inspire Amaze Brio City/Ballade Civic CivicSi CivicTypeR Clarity Crider/Envix e Fit/Jazz/Life Insight Legend NSX Pickuptrucks Ridgeline Crossovers/SUVs Avancier/UR-V BR-V CR-V/Breeze Passport Pilot Vezel/HR-V/XR-V WR-V Vans Elysion Freed Jade Mobilio Odyssey(international) Odyssey(NorthAmerica) Shuttle Stepwgn Keicars N-Box N-One N-Van N-WGN S660 Historicanddiscontinued 1300 Airwave/Partner Ascot Ballade Beat Capa City/Jazz CR-X CR-XdelSol CR-Z Crossroad Crosstour Concerto Domani Element EVPlus FR-V/Edix Gienia Grace Greiz Horizon Integra LaGreat LifeDunk Life Logo MobilioSpike N360 N600 Orthia/Partner Prelude Quint Rafaga S500 S600 S800 S2000 S-MX Spirior Stream T360/T500 That's Today Torneo Tourmaster Vamos/VamosHobio Z Zest Racing CurtissSpecial R800 R1300 RA270 RA271 RA272 RA273 RA300 RA301 RA302 RC100 RA099 RA106 RA107 RA108 Spirit201 201C WilliamsFW09 FW09B FW10 FW11 FW11B Lotus99T 100T McLarenMP4/4 MP4/5 MP4/5B MP4/6 MP4/6B MP4/7A MP4-30 MP4-31 MCL32 Tyrrell020 BAR002 003 004 005 006 007 JordanEJ11 EJ12 SuperAguriSA05 SA06 SA07 SA08 ToroRossoSTR13 STR14 RedBullRacingRB15 RB16 AlphaTauriAT01 HSV-010GT AcuraARX-01 AcuraARX-02a HPDARX-03 HPDARX-04b AcuraARX-05 Concept Project2&4 ArgentoVivo CR-ZConcept CR-ZConcept2009 Dualnote EV-N FCSport FCVConcept 1999FCXConcepts 2006FCXconcept HP-X HSC J-VX N7X NewSmallConcept OSM Quilt Remix SmallRS Spocket SportsEV SUTConcept SUVRS U-3X UrbanEV WOW BikesMotorcycles CBseries CBFseries CBRseries CG125 CJseries CM/CMXseries CRseries CRFseries CTXseries CXseries DN-01 Fury GLseries NC700series NRseries NSRseries RCseries STseries VF/VFRseries VTseries VTXseries XR/XLseries XRE300 Transalp AfricaTwin Deauville Bros/HawkGT NX250 PacificCoast TLSeries(Reflex) Valkyrie X4 Scooters Activa Aero BigRuckus Dio Elite Express Helix Juno CHF50 Motocompo NHseries PCX Reflex Ruckus Sparta Spree Ruckus/Zoomer SilverWing Vision Other Ape CTseries CubF Cubseries Gyro Integra NM4 Motra P50 PA50 PC50 STseries/Dax Zseries Engines A-series B-series B20A C-series CVCC D-series E-series E07A F-series F20C G-series H-series J-series K-series L-series CircleLDiesel N-seriesDiesel P-engine R-series VTEC I-DSi HondaHI3R HondaHI4R HondaHI5R HondaHI6R HondaHI7R HondaHI8R HondaHI9R HondaHI10R HondaHI11R HondaHI12RT HondaHI13RT HondaHI14TT HondaHI15TT HondaHI16TT HondaHI17TT HondaHI18TT Robots HondaEseries HondaPseries ASIMO People SoichiroHonda TakeoFujisawa TadashiKume ShoichiroIrimajiri NobuhikoKawamoto TakeoFukui TadaoBaba TakahiroHachigo Other ListofHondavehicles automobiles motorcycles HondaTypeR HondaCollectionHall HondaFC MugenMotorsports KeihinCorporation ShowaCorporation Internavi SuzukaCircuit TwinRingMotegi SuperAguriF1Team TakumaSato GildeFerran JensonButton Geierv.AmericanHondaMotorCo. HondaMotorCo.v.Oberg HondaMalaysiaRacingTeam {{Hondaaircraftandaeroengines}} Category Commons Linkstorelatedarticles vteHondaroadcartimeline,NorthAmericanmarket,1980s–present Type 1980s 1990s 2000s 2010s 2020s 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 3 4 5 6 7 8 9 0 1 2 Subcompact Insight Civic Civic Civic Civic Civic Fit Fit Fit Compact Insight Insight Accord Accord Accord Accord Civic Civic Civic Civic Civic Mid-size Accord Accord Accord Accord Accord Accord FCXClarity Clarity Coupe Prelude Prelude Prelude Prelude Prelude Sportcompact CR-X CR-X delSol CR-Z CivicTypeR Sportscar S2000 Crossover Subcompact HR-V Compact Element CR-V CR-V CR-V CR-V CR-V Mid-size Crosstour Passport Pilot Pilot Pilot Sportutilityvehicle Passport Passport Minivan Odyssey Odyssey Odyssey Odyssey Odyssey Pickuptruck Ridgeline Ridgeline Notes      VehicleexclusivetoSouthernCalifornia(availableforleasingpurposesonly) vteHondamotorcycletimeline,1970s(street)-next » Honda ListofHondamotorcycles Type 1970s 0 1 2 3 4 5 6 7 8 9 Scrambler CL175 CL200 CL350 CL360 CL450 Standard CB100 CB125S CB175 CB200 CM185Twinstar CB250 CB350 CB360 CB400T CM400 CB350F CB400F CB450 CB500T CB500Four CB550 CB650 CX500 CB750 Sport CB900F CBX Touring GL1000GoldWing MotoGP vte« previous-Hondamotorcycletimeline,1980s(street)-next » Honda ListofHondamotorcycles HondaRacingCorporation Type 1980s 0 1 2 3 4 5 6 7 8 9 Standard CG125 CD125Benly CB125SuperDream CB250N CB250Nighthawk CB250RS VT250-FII VTR250Interceptor VT250Spada CBX400F CB-1 CB400NSuperDream CB400T CB450SC/Nighthawk VF400F CX500/GL500 CX650/GL650 XBR500 GB500 HondaNT650 CB550SC/Nighthawk CB650/CB650C CB650SC/Nighthawk CB700SC/Nighthawk CB750SC/Nighthawk CB750C,F,K,SC CB900F CB1100F Sabre Sport NSR125 CBR250 CBR400 VFR400 CBR600F VFR750R CBR750 MVX250F Sporttouring VF500F CBX550F VF750F VFR750F VF1000F CBX750 CBX CBR1000F HondaCB1100R Touring PC800 GL1100GoldWing GL1200GoldWing GL1500GoldWing Cruiser CM200Twinstar CMX250/Rebel CM400 CM450 CMX450/Rebel Shadow Magna CB900C CB1000C Dual-Sport NX250 NX650 XL600V/XL650V/XL700VTransalp XRV650/XRV750/AfricaTwin vte« previous-Hondamotorcycletimeline,1990s(street)-next »HondaListofHondamotorcyclesHondaRacingCorporationRepsolHonda Type 1990s 0 1 2 3 4 5 6 7 8 9 Standard CG125 VTR250(US) VTR250(Asia-Pacific) GB500 CB500twin CB250Nighthawk CB750Nighthawk CB250Jade CB250F CB-1/CB400F CB400SF NT650Hawk CB600FHornet,599 CB1000SF CB1300SF Sport NSR125 CBR250 CBR400RR RVF400 CBR600F CBR600F2 CBR600F3 CBR600F4 RVF750 CBR900RRFireblade VTR1000FSuperhawk CBR1000FHurricane CBR1100XXSuperBlackbird Touring CBX750 VFR750F VFR800Interceptor PC800PacificCoast NT650VDeauville ST1100/Pan-European GL1500GoldWing Cruiser VT1100C VT1100CShadow VT600CShadow VT750CShadow CMX250CRebel CMX250C VF750CMagna GL1500CValkyrie X4 Dual-sport NX125Transcity(USsalesended1990) NX250 NX650Dominator XL600V/XL650V/XL700VTransalp XRV650/XRV750/AfricaTwin XL1000VVaradero vte« previous-Hondamotorcycletimeline,2010s–present Honda ListofHondamotorcycles HondaRacingCorporation RepsolHonda Type 2010s 2020s 0 1 2 3 4 5 6 7 8 9 0 1 Standard/Nakedbike CG125 CBF125 CB125F Grom(MSX125) Monkey CB125R Verza150 CB150Verza MegaPro150 CB150RStreetfire CB150R(Thailand) TigerGL200 CB250F CB250R VTR250FI CB300F CB300R CB400F CB400SF CB500F CB600FHornet,599 CB650F CB650R CBF600 NC700S CB1000R CB1000R CBF1000F CB1100 CB1300SF Cruiser/Chopper CMX250CRebel CMX250Rebel CMX300Rebel CMX500Rebel CMX1100Rebel NM4Vultus NSA700ADN-01 VT750C/VT750DC/VT750RSShadow VT1300CXFury VT1300CSSabre F6CValkyrie Sport CBR125R CBR150R CBR250R CBR250RR CBR300R CBR400R CBR500R CBR600F CBR650F CBR650R CBR600RR CBR1000RRFireblade RC213V-S Touring/Sporttouring NT700VDeauville VFR800Interceptor VFR1200F ST1300Pan-European CTX1300 GL1800GoldWing GL1800GoldWing Dual-sport/Off-road XL125VVaradero CRF150L CRF230X/CRF230L/CRF230M CRF250X/CRF250L CRF450X CRF450L CB500X XR650L NC700X XL600V/XL650V/XL700VTransalp VFR800XCrossrunner XL1000VVaradero CRF1000LAfricaTwin CRF1100LAfricaTwin VFR1200XCrosstourer vteAutomotiveindustryinJapan Automotiveindustry EconomyofJapan TransportinJapan CompaniesVehicleproducers Aspark ASL DuesenBayern GLM Honda Acura Marusho Isuzu UDTrucks Jiotto Kawasaki KawasakiMotorcycle&Engine Mazda Amati Autozam Ẽfini Eunos M2 Xedos Mitsubishi MitsubishiHeavyIndustries MitsubishiMotors(66%) MitsubishiFuso(10.71%) Mitsuoka Nissan Cony Datsun Infiniti Kurogane Ohta Otomo Prince Shatai Tama SubaruCorporation Blitzen Subaru Suzuki Hope Tajima Takeoka Toyota Daihatsu Scion Lexus Hino WiLL Yamaha Activefactories ToyotaFactories Defunctfactories Zama Components AisinSeiki AkebonoBrake Bridgestone CalsonicKansei Clarion Denso FujitsuTen GSYuasa Hitachi HKS IHICorporation Jatco JECS JTEKT Kawasaki KayabaIndustry KeihinCorporation MabuchiMotor Mikuni MitsubaCorporation Nachi-Fujikoshi NGK NHKSpring Nidec Nisshinbo NissinKogyo NSK NTNCorporation PIAA ShindengenElectricManufacturing SHOWACorporation StanleyElectric SumitomoRiko SumitomoRubberIndustries TakataCorporation THK Tokico Topre TopyIndustries ToyoTire&RubberCompany ToyotaBoshoku TsubakimotoChain Yanmar YazakiCorporation YokohamaRubberCompany Zexel Motorsportandtuners 5Zigen Active A'PEXi Amuse Autech AutoSelect Blitz Bomex CarMakeT&E Central20 Dome Enkei Esprit GarageFukuiSPL GReddy HKS HondaRacingF1 I-mac Impul JAM JUNAuto KansaiService Kojima KuhlRacing Mazdaspeed Mine's MugenMotorsports Nismo Ralliart Rauh-WeltBegriff RaysEngineering REAmemiya RSWatanabe SARD SpoonSports SubaruTecnicaInternational Tanabe SpeedStarRacing Tein TodaRacing Tomei Tommykaira TopFuel TopSecret TOM'S ToyotaGazooRacing ToyotaRacingDevelopment Uras Varis Veilside WALDInternational WedsSport WORKWheels YashioFactory Services AutobacsSeven YanaseImportedCars Relatedtopics JapanAutomobileManufacturersAssociation TokyoMotorShow TokyoAutoSalon Usedvehicleexporting J-NCAP NationalHighway Expressways Category Commons Note:defunctcompaniesandmarquesaboveareshowninitalics vteMajorandnotableJapanesemotorcyclemarquesCurrent Honda Kawasaki Suzuki Yamaha Defunct Abe(1928~31) AbeStar(1930~59) ACE Aero Aikoku AichiKikai Aioi(c.1950s) Aisan(c.1950) AiwaMotor Akebono(1953) Akitsu(c.1950s) AllNations(c.1950s) Amano(c.1950s) Asahi BFMotor BIM BlueBird BM Bridgestone Brother Cabton Center Chiyoda Daihatsu Fuji Fujitsubo Giant Hirano Hodaka Hosk Hyogo Iwasaki Kurogane Kyoho Lilac Marusho Mazda Meguro Mitsubishi Miyata Mizushima NS NewEra Nisshin Rikuo ShinMeiwa ShowaFujiya Tohatsu Yamaguchi vteTOPIX100companiesofJapanCore30 Astellas Canon Denso FANUC Hitachi Honda JRCentral JREast JT KDDI MitsubishiCorporation MitsubishiEstate Mitsui&Co MitsuiFudosan Mizuho MUFG Murata Nissan Nomura NTT NTTDocomo Panasonic Seven&i Shin-Etsu SoftBank Sony SumitomoMitsuiFinancial Takeda TokioMarine Toyota Large70 ÆON Ajinomoto ANA AsahiBreweries AsahiKasei BandaiNamcoHoldings Bridgestone ChubuElectricPower ConcordiaFinancial Dai-ichiLife DaiichiSankyo Daikin DaitoTrustConstruction DaiwaHouse DaiwaSecurities Eisai FastRetailing EneosHoldings Fujifilm Fujitsu Hoya Inpex Isuzu Itochu JapanAirlines JRWest JFE Kao KEPCO Keyence Kirin Komatsu Kubota Kyocera Marubeni Mazda MitsubishiChemical MitsubishiElectric MitsubishiHeavyIndustries MS&AD Nidec Nintendo NittoDenko NipponSteel OnoPharmaceutical OrientalLand Orix OsakaGas OtsukaPharmaceutical Rakuten Resona Secom SekisuiHouse Shionogi Shiseido SMC SompoHoldings Subaru SumitomoCorporation SumitomoElectric SumitomoMetalMining SumitomoChemical SumitomoMitsuiTrust SumitomoRealty Suzuki T&DHoldings TokyoElectron TokyoGas Toray Toshiba Unicharm YamatoTransport vteNikkei225companiesofJapan 7&i Advantest ÆON AGC Ajinomoto Alps ANA Amada AozoraBank AsahiBreweries AsahiKasei Astellas BandaiNamcoHoldings Bridgestone Canon Casio ChibaBank Chiyoda Chuden Chugai CitizenHoldings Comsys ConcordiaFinancial CreditSaison Dai-ichiLife DaiichiSankyo Daikin DainipponScreen DainipponSumitomoPharma DaiwaHouse DaiwaSecurities Denka Denso Dentsu DNP Dowa Ebara Eisai Eneos Fanuc FastRetailing FujiElectric Fujifilm Fujikura Fujitsu FukuokaFinancial FurukawaGroup FurukawaElectric GSYuasa HeiwaRealEstate Hino Hitachi HitachiConstructionMachinery Hitz HokuetsuPaper Honda IHI INPEX Isetan-Mitsukoshi Isuzu Itochu JFE J.FrontRetailing JGC JRCentral JREast JRWest JSW JT JTEKT Kajima KEPCO Kao Kawasaki KDDI Keio Keisei Keyence Kikkoman Kirin KLine Kobelco Komatsu Konami KonicaMinolta Kubota Kuraray Kyocera KyowaHakkoKirin Marubeni MaruhaNichiro Marui MatsuiSecurities Mazda Meidensha MeijiHoldings MES Minebea MitsubishiChemical MitsubishiCorporation MitsubishiElectric MitsubishiEstate MitsubishiHeavyIndustries MitsubishiLogistics MitsubishiMaterials MitsubishiMotors Mitsui&Co MitsuiChemicals MitsuiFudosan MitsuiKinzoku MitsumiElectric Mizuho MOL MS&AD MUFG MurataManufacturing NEC Nexon NEG NGK Nichirei Nikon Nintendo NipponExpress NipponKayaku NipponLightMetal NipponHam NipponPaperIndustries NipponSoda NipponSuisan NissanMotorCompany NissanChemical NisshinSeifun NisshinSteel Nittobo NittoDenko SompoJapanNipponkoaHoldings Nomura NSG NSK NSSMC NTN NTT NTTData NYK Obayashi Odakyu OjiHoldingsCorporation OKI Okuma Olympus OsakaGas PacificMetals Panasonic Pioneer Resona Ricoh SapporoHoldings Secom SekisuiHouse Sharp Shimz Shin-Etsu ShinseiBank Shionogi Shiseido ShizuokaBank ShowaDenko ShowaShell SoftBank Sojitz Sony SubaruCorporation SUMCO SumitomoChemical SumitomoCorporation SumitomoElectric SumitomoHeavyIndustries SumitomoMetalMining SumitomoMitsuiFinancial SumitomoMitsuiTrust SumitomoOsakaCement SumitomoRealty Suzuki T&D TaiheiyoCement Taisei TaiyoYuden Takara Takashimaya Takeda TDK Teijin TEPCO Terumo Tobu Toho TohoZinc TokaiCarbon TokuyamaCorporation TokioMarine TokyoDome TokyoElectron TokyoGas TokyoTatemono Tokyu TokyuLand Toppan Toray Toshiba Tosoh Toto Toyobo Toyota ToyotaTsusho TrendMicro Ube Unitika Uny Yahoo!Japan Yamaha YamatoTransport Yasakawa YokogawaElectric YokohamaRubber vte500cc/MotoGPWorldConstructors'Champions    1949 AJS 1950 Norton 1951 Norton 1952 Gilera 1953 Gilera 1954 Gilera* 1955 Gilera 1956 MVAgusta 1957 Gilera 1958 MVAgusta 1959 MVAgusta 1960 MVAgusta 1961 MVAgusta 1962 MVAgusta 1963 MVAgusta 1964 MVAgusta 1965 MVAgusta 1966 Honda 1967 MVAgusta 1968 MVAgusta 1969 MVAgusta 1970 MVAgusta 1971 MVAgusta 1972 MVAgusta 1973 MVAgusta 1974 Yamaha 1975 Yamaha 1976 Suzuki 1977 Suzuki 1978 Suzuki 1979 Suzuki 1980 Suzuki 1981 Suzuki 1982 Suzuki 1983 Honda 1984 Honda 1985 Honda 1986 Yamaha 1987 Yamaha 1988 Yamaha 1989 Honda 1990 Yamaha 1991 Yamaha 1992 Honda 1993 Yamaha 1994 Honda 1995 Honda 1996 Honda 1997 Honda 1998 Honda 1999 Honda 2000 Yamaha 2001 Honda 2002 Honda 2003 Honda 2004 Honda 2005 Yamaha 2006 Honda 2007 Ducati 2008 Yamaha 2009 Yamaha 2010 Yamaha 2011 Honda 2012 Honda 2013 Honda 2014 Honda 2015 Yamaha 2016 Honda 2017 Honda 2018 Honda 2019 Honda 2020 Ducati 2021 Ducati *Championshipnotofficiallyrecognized vte250cc/Moto2WorldConstructors'Champions    1949 MotoGuzzi 1950 Benelli 1951 MotoGuzzi 1952 MotoGuzzi 1953 NSU 1954 NSU* 1955 MVAgusta 1956 MVAgusta 1957 Mondial 1958 MVAgusta 1959 MVAgusta 1960 MVAgusta 1961 Honda 1962 Honda 1963 Honda 1964 Yamaha 1965 Yamaha 1966 Honda 1967 Honda 1968 Yamaha 1969 Benelli 1970 Yamaha 1971 Yamaha 1972 Yamaha 1973 Yamaha 1974 Yamaha 1975 Harley-Davidson 1976 Harley-Davidson* 1977 Yamaha 1978 Kawasaki 1979 Kawasaki 1980 Kawasaki 1981 Kawasaki 1982 Yamaha 1983 Yamaha 1984 Yamaha 1985 Honda 1986 Honda 1987 Honda 1988 Honda 1989 Honda 1990 Yamaha 1991 Honda 1992 Honda 1993 Honda 1994 Honda 1995 Aprilia 1996 Honda 1997 Honda 1998 Aprilia 1999 Aprilia 2000 Yamaha 2001 Honda 2002 Aprilia 2003 Aprilia 2004 Honda 2005 Honda 2006 Aprilia 2007 Aprilia 2008 Aprilia 2009 Aprilia 2010 Suter 2011 Suter 2012 Suter 2013 Kalex 2014 Kalex 2015 Kalex 2016 Kalex 2017 Kalex 2018 Kalex 2019 Kalex 2020 Kalex 2021 Kalex *Championshipnotofficiallyrecognized vte125cc/Moto3WorldConstructors'Champions    1949 Mondial 1950 Mondial 1951 Mondial 1952 MVAgusta 1953 MVAgusta 1954 NSU* 1955 MVAgusta 1956 MVAgusta 1957 Mondial 1958 MVAgusta 1959 MVAgusta 1960 MVAgusta 1961 Honda 1962 Honda 1963 Suzuki 1964 Honda 1965 Suzuki 1966 Honda 1967 Yamaha 1968 Yamaha 1969 Kawasaki 1970 Suzuki 1971 Derbi 1972 Derbi 1973 Yamaha 1974 Yamaha 1975 Morbidelli 1976 Morbidelli 1977 Morbidelli 1978 Minarelli 1979 Minarelli 1980 Minarelli 1981 Minarelli 1982 Garelli 1983 MBA 1984 Garelli 1985 MBA 1986 Garelli 1987 Garelli 1988 Derbi 1989 Honda 1990 Honda 1991 Honda 1992 Honda 1993 Honda 1994 Honda 1995 Honda 1996 Aprilia 1997 Aprilia 1998 Honda 1999 Honda 2000 Honda 2001 Honda 2002 Aprilia 2003 Aprilia 2004 Aprilia 2005 KTM 2006 Aprilia 2007 Aprilia 2008 Aprilia 2009 Aprilia 2010 Derbi 2011 Aprilia 2012 KTM 2013 KTM 2014 KTM 2015 Honda 2016 KTM 2017 Honda 2018 Honda 2019 Honda 2020 Honda 2021 KTM 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