Zipify Pages: The "ViewContent" Facebook Pixel Event

This can have a negative effect on your FB ads retargeting efforts that use the ViewContent event since typically, the event should only be fired once when a ... AllCollections ZipifyPages-Tutorials&Documentation BuyBoxes ZipifyPages:The"ViewContent"FacebookPixelEvent ZipifyPages:The"ViewContent"FacebookPixelEvent FindouthowBuyBoxblocksworkwiththe"ViewContent"FacebookPixelevent! WrittenbyJeffMaxfield Updatedoveraweekago OnthispageThe"ViewContent"FacebookPixelEventHowBuyBoxBlocksinZipifyPagesworkwiththisEventThe"FacebookPixel"SettingincludedinthePageBuilderHowtomanuallyfirethe"ViewContent"eventusingCodeThe"ViewContent"FacebookPixelEventIfyou'veenabledthebuilt-inFacebookPixelintegrationforShopify,thenafteracustomerviewsaProductpageonyourstore,the"ViewContent"FBpixeleventisfiredtoindicatetoFBthataparticularproductonyourstorehasbeenviewed.Ifthecustomerhasn'tboughttheproduct,youcanthenbeginservingthemDynamicProductAdsonFacebookfeaturingthesameproduct,toencouragethemtotakeanotherlookandhopefullypurchaseit.HowBuyBoxBlocksinZipifyPagesworkwiththisEventWefiretheViewContenteventonceforeachuniqueproductthatyouhaveonthepagethatisaddedviaaBuyBoxblock.ThiscanhaveanegativeeffectonyourFBadsretargetingeffortsthatusetheViewContenteventsincetypically,theeventshouldonlybefiredoncewhenaProductPage(/products)islandedonandviewedonyourstore.Iftheeventisbeingfiredformultipledifferentproductswhenonlyonelandingpageisviewed,FBcanserveupnon-relevantDPA(DynamicProductAds)showingproduct(s)thecustomerneverfullyexpressedinterestin,liketheywouldifaparticularProductpagewasviewedinstead.The"FacebookPixel"SettingincludedinthePageBuilderToaddressthisissue,wehaveaddeda“FacebookPixel”sectiontotheleft-sidepanelofthepagebuilder:AndtothePublish/UpdateSettings:...withasettingtotrackViewContentevent(s)ornot.IfyourpagefeaturesmultipleuniqueproductsaddedviaBuyBoxes,thenourrecommendationistosetthissettingto“No”topreventthemultiplefiresoftheViewContenteventwhenthepageislandedon.Asafinalnote,whenyoudisablethissettingonaProductpage(/products)itonlydisablestheViewContentevent(s)fortheproduct(s)addedviaadditionalBuyBoxesandnotfortheProductsectionitself,whichisbeinghandledbythenativeShopifyFBpixelintegration.Howtomanuallyfirethe"ViewContent"eventusingCodeIfyou'vesetthe"TrackViewContentevents"settingforaLandingpageto"NO",butstillwantaViewContenteventtofirewhenthepageloads,youcanaccomplishthatbyaddingthescriptbelowtotheScripts>FootersectionofyourpageasaLocalscriptorintoan"HTMLBlock"includedonyourpage: Didthisansweryourquestion?