A Step-by-Step Guide to Using Facebook Pixel Helper

But what is the Facebook Pixel Helper? Well, it's a free Chrome extension (sorry, Firefox) that makes sure the pixel on your website is working properly. K6GETFREEPROPOSALResultsBlogContactAgencyCareersK6ResultsBlogContactAgencyCareersMenuResultsBlogContactAgencyCareersGETFREEPROPOSALAStep-by-StepGuidetoUsingFacebookPixelHelperShareonfacebookShareonlinkedinShareontwitterShareonemailFacebookPixelHelperisavaluabletoolifyouknowhowtouseit.Inthisguide,we’llgooveralltheneed-to-knowinformationforFacebookPixelHelper,likewhatitis,howtouseit,andhowtofigureoutissuesthatmayarisewhileusingit.Butbeforewediveintothegoodstuff,let’sgooverwhatexactlyFacebookPixelis.Ifyou’rereadingthis,Iassumeyou’realreadyfamiliarwithit.Butforthosewhoaren’t,FacebookPixelisessentiallyapieceofcodethatyouaddtoyourwebsite.ItcollectsdatathathelpsyoutrackyourconversionsfromFacebookads.Italsoallowsmarketerstomeasurehoweffectiveadsare,thenoptimizethemtomakesuretheyarebeingshowntotherightpeople.FacebookPixelhelpscompaniesfigureoutthebeststrategyforadvertisingbasedonhowvisitorstotheirwebsitebehave.WhatisFacebookPixelHelper?So,weknowwhatFacebookPixelis.ButwhatistheFacebookPixelHelper?Well,it’safreeChromeextension(sorry,Firefox)thatmakessurethepixelonyourwebsiteisworkingproperly.Basically,it’satroubleshooterthatensuresyourpixelisdoingwhatit’ssupposedtodoonyourwebsite:trackinformationfromyourvisitors.Morethan1millionpeoplecurrentlyuseFacebookPixelHelper.Theextensionisespeciallyusefulforsmallbusinessownersthatmaynotbetech-savvy.FacebookPixelHelperisaneasytoolthatmakessureyourpixelisembeddedintoyourwebsiteproperly.UseittomakesurethepixelworkswithyourFacebookcampaignssmoothly.HowdoIinstallit?AddingFacebookPixelHelpertoyourtoolboxiseasy.Justfollowthesimplestepsbelow:1.InstallGoogleChromeIfyouaren’talreadyusingGoogleChromeasyourdefaultwebbrowser,it’stimeforyoutodoso.TheFacebookPixelHelperisonlyavailablethroughtheChromeExtensionstore,soyou’llhavetodownloadGoogleChromebeforeyoumoveontostep2.TherearemanybenefitstousingGoogleChromeasyourdefaultbrowser,sodon’tfeeltoobadformakingtheswitch.IfyouarealreadyusingGoogleChromeasyourdefaultbrowser,makesureyou’reusingthemostupdatedversion.2.SearchfortheFacebookPixelHelperTherearetwowaystofindtheextension.Oneistosimplytypein“FacebookPixelHelperextension”onGoogleandclickonthefirstlink.Googlesearchfor“FacebookPixelHelperextension”ThesecondwayistogodirectlytotheGoogleChromeWebstore.Type“FacebookPixelHelper”intothe“Searchthestore”baranditshouldbethefirstresult.It’lllooklikethepicturebelow:FacebookPixelHelperontheChromeextensionstoreOkay,somaybetherearethreeways.Thethirdwayistheeasiest:clickrightheretogodirectlytothelinktoaddittoyourbrowser.Yup,we’vemadeitthateasyforyou.?3.InstallFacebookPixelHelperNowthatyou’vefoundtheextension,it’stimetoinstallit.Clickthe“AddtoChrome”buttonontheChromeextensionstore.Thiswillcauseaprompttopopupthatlookslikethepicturebelow:Youcangoaheadandclick“Addextension“.ThiswilladdPixelHelpertoyourbrowser.Nowit’sreadytouse!4.UsethePixelHelperFacebookPixelHelperisrepresentedbyalittleiconwith“>”onit.Youshouldbeabletolocateitatthetop,ontherightsideofyouraddressbar.Itlookslikethis:FacebookPixelHelpericonWheneveryouenteryourwebsite,oranywebsitethatusesFacebookPixel,thelittleiconwillturnblue.Iftherearenopixelsdetectedonawebsite,it’llremaingrey.HowtoUsetheFacebookPixelHelperNowthatwehavetheextensioninstalledontoGoogleChrome,it’stimetoputittouse.AsImentionedbefore,thisextensionbasicallychecksforpixelerrorsonyoursite.Touseit,headovertoyourwebsiteandclickonthePixelHelpericonnexttoyouraddressbar.Adrop-downmenushouldappear.Itwillindicatethedifferentpixelsonyoursite.TheFacebookPixelissetuptotrackthreedifferentkindsofeventsthathappenasaresultofFacebookadsororganicreach.TheseareStandardEvents(e.g.Purchase,AddtoWishlist),CustomEvents(anythingthatisn’tastandardevent),andCustomConversions.Ifthereareissueswithanyofthese,theFacebookPixelHelperwillletyouknow.Agreencheckmarkmeansthepixelisworkingproperlyonyoursite.Ifthereisaproblem,you’llseeayelloworredicon.Youwillalsobegivenabriefdescriptionoftheissue.ErroriconTroubleshootingwiththeFacebookPixelHelperHereare10commonproblemsthatthePixelHelperwilllocate,whattheymean,andhowtofixthem.1.NopixelfoundThiserrorwillpopupwhenthereisnocodeonyourwebsitefortheFacebookPixel.Tofixthis,you’llhavetogobackintoyoursite’scodingandcheckthatthecodeforFacebookPixelisembeddedproperly.2.PixeldidnotloadThiserrormeansthatthereiscoderesemblingtheFacebookPixelonyoursite,buttheHTTPwasnevermade.Thiscouldmeanthepixelcodingonyoursiteiswrong.Tofixthis,again,youwillhavetogointoyoursite’scodingtomakesureeverythingiscorrect.Insomecases,theerrorpopsupbecausethepixelislinkedtoanaction(e.g.clickingabutton).Oncethebuttonisclicked,theerrorshoulddisappear.3.NotaStandardEventThiserrorwillpopupwhenPixelHelperfindsaneventthatisnotaStandardEvent.Forexample,insteadofaneventbeingnamed“Purchase”(aStandardEvent),itisnamed“Purchased”.4.InvalidPixelIDThe“InvalidPixelID”erroroccurswhentheIDforthepixeldoesnotmatchaknownpixelIDintheFacebooksystem.YouwillneedtoverifyyourpixelIDintheEventsManageronFacebook.5.PixelActivatedMultipleTimesThiserrormeansthatidenticalpixels(sameIDandeventname)weresentmultipletimestoFacebook.Asarule,thesameeventshouldonlyappearonceuponpageloading.Eventswithdifferentcustomdataparametersshouldbegroupedintoonesinglepixelevent.Tofixthiserror,youguessedit:checkyourcoding!MakesurethatyouhaveonlyonepixelIDlistedonyourpage.6.PixelTookTooLongtoLoadThiserrorwillpopupwhenthepixeltakestoolongtoactivate.Ifyourpixelcodeislocatedanywhereafterthe“”tagintheHTML,thismaybethecauseoftheproblem.Facebookrecommendsplacingthepixelcodeearlyoninthewebpage.7.MissingEventNameAsthenameoftheerrorsuggests,thismeansthataneventonyourpageismissinganeventname.Anyevent(StandardorCustom)anditscodinghastoincludeaneventnameoryouwillrunintothisproblem.InthePixelHelperdrop-downmenu,thereshouldbeanoptionto“SeeAffectedURLs“.Clickonthistoseewhichpagesneedtobefixed.8.YouHaveOptedOutofTrackingThisisaproblemthatoccursduetoyourFacebooksettings.Itmeansyou’veoptedoutoftrackingfromFacebook.Thispreventspixelproblemsfrombeingdiagnosedbytheextension.You’llneedtoturntrackingbackoninyourFacebookAdsPreferences.9.PixelisNotPairedwithaProductCatalogInthiscase,thePixelHelperiswarningyouthatthepixelisnotlinkedtoaproductcatalog.Tofixthis,you’llneedtopairthetwointheBusinessManageronFacebookorthroughProductCatalogPreferenceAPI.10.PixelAdvancedMatchingThiserrorindicatesthatthevaluefortheadvancedmatchingparameterisinvalidorformattedincorrectly.Tofixit,makesurevaluesareformattedcorrectlyandreplacedaccordinglybeforepassingontothepixel.UninstallingFacebookPixelHelperIfyounolongerfindtheextensionuseful,youcangetridofPixelHelperbyvisitingyourextensionspage.Youcandothisbylocatingthelittlepuzzlepieceiconnexttoyouraddressbar,clickingonit,andclickingon“ManageExtensions“.Or,youcantype“chrome://extensions”intoyouraddressbar.Thiswillpullupthepagethatallowsyoutomanageallyourextensions.OpeningExtensionManagerpageonChromeYoucantoggletheswitchnexttoFacebookPixelHelpertoturnitonoroff,oryoucancompletelyuninstallitbyclicking“Remove“.Apromptwillpop-up;click“Remove”againandyou’llhavedeletedtheextension.ClosingWordsNowthatyouknowhowtousetheFacebookPixelHelper,youcantroubleshootpixelissuesandhavethemfixedinnotime.UsingFacebookPixelcangetoverwhelming,soifyouneedfurtherhelp,contactushereatK6.Weoffermanydifferentservicestohelpyouoptimizeyouradsonanyplatform.Aristideisexactlythewayyouimaginehim:skinny&fatwithaperfectmoustache.Anytimeyouhaveaproblem,youcanreachouttohimandhe'llfixitforyou(noquestionsasked).Wordofcaution,heanswershismessagesfasterthanLuckyLuke.Aristideisexactlythewayyouimaginehim:skinny&fatwithaperfectmoustache.Anytimeyouhaveaproblem,youcanreachouttohimandhe'llfixitforyou(noquestionsasked).Wordofcaution,heanswershismessagesfasterthanLuckyLuke.Yourmarketingwillperformbetterwithus.AreyoureadytogrowwithFacebookAds?GETYOURFREEPROPOSALContactMONTRÉAL5455AvenuedeGaspésuite701Montréal,QCH2V2A1(438)600-2311 FacebookTwitterInstagramLinkedinBehanceDribbbleYoutubeAgencyResultsBlogGuestPostResourcesContactAgencyCareersMenuResultsBlogGuestPostResourcesContactAgencyCareersTermsofservice|PrivacyPolicyAreyoureadytogrowyourrevenue?GETFREEPROPOSALWORKWITHUS!NameEmailPhoneNumberPositionSendMessageFillinyourdetailsandwe’llgetbacktoyouinnotime.Interestedinlearningmore?SubscribetodownloadthePDF!SUBSCRIBE