5 useful tools to help manage your Facebook pixel - Newsfeed ...

Facebook Analytics is another way to verify your pixel setup. Head over to the Facebook Analytics tool and choose the “Event Debugging” option on the left-hand ... Newsfeed.org >Tutorials>5usefultoolstohelpmanageyourFacebookpixel 5usefultoolstohelpmanageyourFacebookpixel RenataEkine 19.12.2018 Tweet TheFacebookConversionPixel,akaFacebookPixel,isapieceofcodethathelpsyoutrackandoptimiseyourFacebookadsforactionsthatarevaluabletoyourbusiness.AlthoughsettingupaFacebookPixelandtrackingtheeventsyouneedcanbesimpleviathird-partytoolsorwiththehelpofadeveloper,ensuringthatitissetupcorrectlyisacriticalyettedioustaskyouneedtoperformtoensureyourcampaigns’success. Dependingonthetypeofbusinessyourun,youneedtoimplementasetofeventsthatwillallowyoutotrack,measure,andoptimiseitforeventsthatareimportanttoyourbusiness.OnceyouimplementtheFacebookPixelonyourwebsite,itfires(sendsasignal)everytimeauserperformsanyactionthatcorrespondstothepre-implementedevents.Basedontheseeventsandtheirassociatedparameters,youcan: targetnewprospectsthataremorelikelytoperformthem(prospectingcampaigns) targetpeoplewhohavealreadyperformedspecificactions (remarketingcampaigns) refineyourtargetaudiencebyexcludingpeoplewhohaveperformedthem Theaboveoptionshelpyouoptimiseforsuccess,buthowcanyouensurethattheFacebookPixelandFacebookeventsaresetupcorrectly? FacebookPixelHelperChromeExtension TheFacebook PixelHelperisaGoogleChromeExtensionthathelpsyoutoseeallofthepixeleventsthathavebeenfiredonagivenpage.YoucaninstallitfromtheGoogleWebStore.Afteraddingtheextensiontoyourbrowser,you willseethe>iconnexttoyouraddressbar. FacebookPixelHelperwilldisplayinformationabouttheeventnamedetectedandtheparametersbeingsent.ThegreencheckmarkindicatesthatthePageVieweventhasbeenproperlyimplemented.Ayellowwarningsymbolorarederrorsymbolmeansthatthere’saproblemthatyouneedtoaddress. Whenthishappens,youneedtoclickonthearrownexttothepixeleventwhereinformationaboutthewarningorerrorwillbedisplayed.Youcanusethisinformationtomakethenecessarychangesandretest. FacebookRetargetingPixelDebugTool Asyoumighthavefiguredout,thisisagreattoolfordebuggingFacebookPixeleventsrelatedtoretargeting.EnterthePixelIDintheprovidedfieldandclickonthe“Submit”button. KeepinmindthatyouneedtoprovideaPixelIDtowhichyouhaveaccess.Onceyoudo,youwillgetinformationonthefollowing: TheCatalogueIDsyourpixelisassociatedwith.ThismeansitwilldisplayalltheIDsofthecataloguesyourPixelhasbeenconnectedtoasanEventDataSource. OverallPixeldataontheViewContent,AddToCart,andPurchaseeventsthathavebeenfiredoverthecourseofaweek. RetargetingPixeldatafiredbyyouoverthecourseofaweek.ThiswillhelpyouconfirmthattherightPixeleventswerefiredwhenvisitingcertainpages. TestEventstool TheTestEventstoolisFacebook’snewadditionintheadvertiser’sPixelDebuggingtoolbox!YoucanusethistooltotestandtroubleshootyoureventsrightinAdsManager. ItislocatedintheEventsManagersection,nexttotheEventstab. Touseit,youneedtoopenyourwebsiteonatabandnavigateonthewebpage(s)whereyouhavesetuptheeventsyouwanttotest/debug.HaveinmindthatyouractivityisonlyrecordedwhiletheTesteventswebpageiskeptopen.Besuretodisableanyadblockerstoavoid,orelse,theeventswillnotappear. Whilenavigating,youwillseeinformationontheeventsbeingfired,theURLstheyarebeingfiredon,andthewaytheeventwassetup(ex.,usingathirdpartnerintegrationsuchasGoogleTagManager).Thisinformationwillbeavailablefor24hoursoruntilyouclearitviathe“ClearActivity”button. EventsManager Youcanswitchtothe“Overview”tab,locatednexttotheTestEventstab.Alltheeventsthathavebeenfiredwillbeshownhere.Youcansetthedatetotodaytoseetheeventsyoufired.Keepinmindthatitwilltakeabout20minutesfortheeventstobedisplayedhere. Clickonthe“ViewDetails”optionnexttotheevent’snametoseemoreinformation Inthepop-uppanel,underthegraphattheBreakdownssection(C)youcanusethedrop-downmenu(E)toviewinformationonthe: TrackingType: Thetypeofeventreceived URLs: AllURLswhereeventsweredetectedbythispixel,inorderofthenumberofeventsreceived Domains:Thedomainsfromwherethepixelwasfired Devices:Thedevicetype:desktop,Androidphoneortablet,iPhone,iPad,andsoontheFacebookeventwasfiredon Byswitchingtothe“Activity”tab(D),youwillseetheactivityforyoureventsincludinginformationontheeventtimeandparameterssent. AnywarningorerrorsaboutthechoseneventwillbedisplayedontheDiagnosticstab(A).Here,youwillgetinformationonwhetheraninvalidparametervalueisbeingsentorifanyrequiredparametersaremissing. FacebookAnalytics FacebookAnalyticsisanotherwaytoverifyyourpixelsetup.Headovertothe FacebookAnalyticstoolandchoosethe“EventDebugging”optionontheleft-handmenu.Hereyoucanseetheeventsthatwererecentlyrecordedonyourwebsiteorappalmostinrealtime. Byusinganyoftheabovetools,youcanquicklytroubleshootandconfirmthattheeventsarebeingfiredproperly,sendingthecorrectsetofparameterstoFacebook.Thenextstepistousetheseeventstotargetyouradstotherightaudience.   Tweet RenataEkineInBusinessFactory,IworkasaFacebookMarketingspecialisthelpingbothCzechandinternationalclientstoenhancetheirFacebookadvertisingefforts.Foryou,Iwearmydata-glassesandcreativeideas-hatandsharewithyouthetips,suggestionsandtutorialsthatwillhelpyoustepupyourFacebookmarketinggame. 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