Facebook Pixel

The Facebook pixel is a snippet of JavaScript code that allows you to track visitor activity on your website. It works by loading a small library of functions ... FacebookPixelGetStartedGuidesSupportReferenceFacebookPixel TheFacebookpixelisasnippetofJavaScriptcodethatallowsyoutotrackvisitoractivityonyourwebsite.Itworksbyloadingasmalllibraryoffunctionswhichyoucanusewheneverasitevisitortakesanaction(calledanevent)thatyouwanttotrack(calledaconversion).TrackedconversionsappearintheFacebookAdsManagerwheretheycanbeusedtomeasuretheeffectivenessofyourads,todefinecustomaudiencesforadtargeting,fordynamicadscampaigns,andtoanalyzethateffectivenessofyourwebsite'sconversionfunnels. ThefollowingdatacanbecollectedbytheFacebookPixel: HttpHeaders–AnythingpresentinHTTPheaders.HTTPHeadersareastandardwebprotocolsentbetweenanybrowserrequestandanyserverontheinternet.HTTPHeadersincludeIPaddresses,informationaboutthewebbrowser,pagelocation,document,referrerandpersonusingthewebsite. Pixel-specificData–IncludesPixelIDandtheFacebookCookie. ButtonClickData–Includesanybuttonsclickedbysitevisitors,thelabelsofthosebuttonsandanypagesvisitedasaresultofthebuttonclicks. OptionalValues–DevelopersandmarketerscanoptionallychoosetosendadditionalinformationaboutthevisitthroughCustomDataevents.Examplecustomdataeventsareconversionvalue,pagetypeandmore. FormFieldNames–Includeswebsitefieldnameslikeemail,address,quantity,etc.,forwhenyoupurchaseaproductorservice.Wedon'tcapturefieldvaluesunlessyouincludethemaspartofAdvancedMatchingoroptionalvalues. DocumentationContents GetStarted AshorttutorialonaddingthePixelbasecodetoyourwebpages. Guides Usecasebasedguidestohelpyouperformspecificactions. Reference Productspecificationsandendpointreferences. Support Solutionstocommonproblems,troubleshootingtips,andtools. Learnmore TrackUseractivityinamobileappusingFacebookAppEvents Apple'siOS14RequirementsforFacebookPixel