Learn to Setup Facebook Pixel via Google Tag Manager

fbq('track', 'AddToCart', { value: 3.50, currency: 'USD' });. Each Facebook event has got one or more attributes. For example, the Facebook 'purchase' event has ... Home About Testimonials Services GoogleAnalytics&GTMConsulting FacebookMarketing DigitalAnalyticsTraining Blog Books DigitalAnalyticsTraining Contact LearntoSetupFacebookPixelviaGoogleTagManager FacebookTracking,GoogleTagManager,SpecializedTracking TableofContentsforLearntoSetupFacebookPixelviaGoogleTagManager IntroductiontoFacebookPixel IntroductiontoFacebookEvents StandardVsCustomFacebookEvents FacebookDefaultPixelCode TrackingFacebookEvents AddingFacebookDefaultPixelCodeonaWebsiteviaGoogleTagManager TrackingFacebookEventonaWebsiteviaGoogleTagManager TrackingFacebookEventonaWebsiteViaEventSetupTool UsingFacebookPixelHelpertoTestFacebookEvents Ifyouwanttotrackwebsite/MobileAppconversions(like‘sales’,‘leads’,‘signups’,‘addtocart’,etc)generatedbyFacebookusersonyourwebsiteinyourFacebookadvertisingaccountthenyouneedtodeploythe‘Facebookpixelcode’onallofyourwebsitepages.  Anotheradvantageofdeployingthe‘Facebookpixelcode’onyourwebsiteis, youcanthencreate‘customaudiences’inyourFacebookAdvertisingaccount.Throughcustomaudiences,youcanremarketyourwebsiteusersonFacebook. Inthisarticle,Iwillshowyou,howtotestanddeploytheFacebookpixelcodeandFacebookeventcodeonyourwebsiteviaGoogleTagManager. IntroductiontoFacebookPixel Thetrackingcode(ortag)usedbyFacebookiscalledthe‘FacebookPixel’.ItisbasicallyabunchofJavaScriptcodewhichyoushouldaddtoyourwebsitesothatFacebookcan: Trackandreportonyourwebsiteusersactivitieslikepageviews,viewcontent(viewingproductdetailpages),websitesearches,signups,leads,‘addtocart’,‘purchases’etc. RetargetyourwebsiteusersonFacebook. Findanewtargetaudience/customersforyourbusiness. TrackandreportontheconversionsgeneratedbyyourFacebookads. Automaticallyoptimizeyouradsforconversions. FollowingisanexampleofFacebookPixelCode: TheFacebookpixelcodecontainsauniqueIDcalledthe‘Pixelid’.Itisinaformatwhichresemblesamobilephonenumber.Forexampleinthepixelcodebelow: s.parentNode.insertBefore(t,s)}(window,document,’script’, ‘https://connect.facebook.net/en_US/fbevents.js’); fbq(‘init’,‘87945356632151151‘); fbq(‘track’,‘PageView’); TheFacebookpixelidis: 87945356632151151 Throughpixelid,FacebookisabletodifferentiatebetweenvariousFacebookadvertisers. TheFacebookmachine-learningalgorithmusesthispixelcodetolearnaboutyourwebsiteusersonFacebook.ForexamplewhatFanpagestheylike,click,comment,peopletheyengagewith,etcondaytodaybasis. Themorethepixelcodefiresonyourwebsite,themoreFacebooklearnsaboutyourwebsiteusersandbetteritbecomesintargetingthemandothersimilaraudiencestocompleteyourwebsiteconversions. Whatthatmeans,ifyouhavegotbrand-newPixelcode,Facebookwillknowlittletonothingaboutyourwebsiteusers’activitiesonFacebook.Consequently,yourFacebookadsmayinitiallystruggletogeneratesales/leadsforyourwebsiteandyouarelikelytoseenegativeROI. BusinesseswhoaremakingakillingonFacebook,generatingmillionsofdollarsinsalesviaFacebookads,allhavegotaverymaturedFacebookpixel.Sotheirpixelsknowalotmoreabouttheirtargetaudience/customersthanyourbrandnewpixel. GettheE-Book(100Pages) GettheE-Book(62Pages) IntroductiontoFacebookEvents TheFacebookpixelcodetrackyourwebsiteusers’activitiesonFacebook. Facebookcallstheseusersactivities‘events‘.EachuseractivityisdefinedviaauniqueFacebookevent. Forexample,users’purchaseactivityonyour websiteisdefinedviathe‘Purchase‘event: fbq('track','Purchase',{ value:247.35, currency:'USD' }); Auser’s‘addtocart’activityonyourwebsiteisdefinedviathe‘AddToCart‘event: fbq('track','AddToCart',{ value:3.50, currency:'USD' }); EachFacebookeventhasgotoneormoreattributes. Forexample,theFacebook‘purchase’eventhasgottwoattributes:‘value’(whichisthevalueofthepurchase)and‘currency’(thecurrencyinwhichthepurchasewasmade). Similarly,Facebook’s‘AddToCart’eventhasgottwoattributes:‘value’and‘currency’. FollowingaretheexamplesofothereventsrecognizedbyFacebook: #1Search–thiseventshouldbefiredwhenauserperformsasearchonyourwebsite.FollowingistheexampleofthecodeusedtotrackSearchEvent: fbq('track','Search',{ search_string:'leathersandals' }); #2 ViewContent–thiseventshouldbefiredwhenauservisitsanimportantcontentpageorproductdetailpageonyourwebsite.Followingistheexampleofthecodeusedtotrack‘ViewContent’Event: fbq('track','ViewContent',{ value:3.50, currency:'USD' }); #3 AddToWishlist–thiseventshouldbefiredwhenauseraddsanitemtoawishlistonyourwebsite.Followingistheexampleofthecodeusedtotrack‘AddToWishlist’Event: fbq('track','AddToWishlist',{ value:247.35, currency:'USD' }); #4 InitiateCheckout–thiseventshouldbefiredwhenauserentersthecheckoutonyourwebsite.Followingistheexampleofthecodeusedtotrack‘InitiateCheckout’Event: fbq('track','InitiateCheckout'); #5 AddPaymentInfo–thiseventshouldbefiredwhenauseraddshispaymentinformationduringthecheckoutonyourwebsite.Followingistheexampleofthecodeusedtotrack‘AddPaymentInfo’Event: fbq('track','AddPaymentInfo'); #6Lead–thiseventshouldbefiredwhenausersubmitsaleadonyourwebsite.Followingistheexampleofthecodeusedtotrack‘Lead’Event: fbq('track','Lead',{ value:10.00, currency:'USD' }); #7 CompleteRegistration– thiseventshouldbefiredwhenausercompletesaregistrationonyourwebsite.Iusedthiseventtotracknewslettersubscribers. Followingistheexampleofthecodeusedtotrack‘CompleteRegistration’Event: fbq('track','CompleteRegistration',{ value:25.00, currency:'USD' }); StandardVsCustomFacebookEvents StandardFacebookeventsaretheonesthataredefinedbyFacebook.FollowingareexamplesofstandardFacebookevents: Search ViewContent AddToWishlist AddToCart InitiateCheckout AddPaymentInfo Purchase Lead CompleteRegistration CustomFacebookEvents aretheonesthataredefinedbypeoplelikemeandyou.Soifthereisanyusers’activitythatyoucannottrackviastandardFacebookeventsthenusethecustomFacebookeventsforthat. Throughcustomevents,youcantrackanyusers’activityonyourwebsiteonFacebook.FollowingisthesyntaxfortrackingcustomeventsonFacebook: fbq('track','',{ :, :'' }); FacebookDefaultPixelCode TheFacebookdefaultpixelcode(alsocalled‘pixelbasecode‘)referstothepixelcodesuppliedbyFacebook.Thiscodedoesnotcontainanycustomizationfromtheend-user(likeyouoryourdeveloper).ThiscodealsodoesnotcontainanystandardorcustomFacebookeventcode. YoucanaddtheFacebookdefaultpixelcodeonyourwebsiteinthefollowingways: Hardcodethepixelcodeonallthepagesofyourwebsite. UseGoogleTagManagertodeploythedefaultpixelcodeonyourwebsite. EntertheFacebookPixelid.ManyShoppingcartslike‘Shopify’canautomaticallyaddFacebookdefaultpixelcodeonyourwebsite.AllyouneedtodoissupplyyourFacebookpixelidtoyourshoppingcartsoftware. TrackingFacebookEvents InordertotrackaFacebookevent,youwouldneedtoaddtheeventcodeonyourwebsite.Youcanaddtheeventcodeinthefollowingways: Hardcodetheeventcodeonyourwebsite. UseGoogleTagManagertodeploytheeventcodeonyourwebsite. EntertheFacebookPixelid.ManyShoppingcartslike‘Shopify’cantrackallstandardFacebookeventsautomatically.AllyouneedtodoissupplyyourFacebookpixelidtoyourshoppingcartsoftware. Forexample,ifyouwanttotrack‘purchases’madebyusersonyourwebsite,withinFacebookthenyouneedtocopy-pastethefollowingsimilarcodeonyour‘orderconfirmation’page: fbq('track','Purchase',{ value:247.35, currency:'USD' }); Notetheword‘similar’.Thisisnotgoingtobeyouractualcode. Theactualcodeislikelytocontainserver-sidevariableswhichpulldatafromyourshoppingcart.InthecaseofGoogleTagManager,theactualcodeislikelytocontaindatalayervariablesthatpulldatafromthedatalayerembeddedonyour‘orderconfirmation’page. Youcan,however,sendthisexamplecodetoyourdeveloperandtellhimtocollectthedatainthisformat.Heshouldunderstand,whattodonext. AddingFacebookDefaultPixelCodeonaWebsiteviaGoogleTagManager Followthestepsbelow: Step-1:SignupforaFacebookBusinessManageraccount(ifyoualreadydon’thaveone).Throughabusinessmanageraccount,youcanmanagemultipleadvertisingaccounts.  Note:YouwouldneedapersonalFacebookaccountbeforeyoucansignupforabusinessmanageraccount. Step-2:Useyourbusinessmanageraccounttocreateanewadaccount.Youcanalsousebusinessmanagertorequestaccesstoanyexistingadaccount(liketheonewhichbelongstoyourclient)ortoclaimyouradaccount(i.e.addyourexistingadaccounttoyourbusinessmanageraccount): Note:TheURLofyourFacebookbusinessmanagersettingspagefromwhereyoucan:add,requestorcreateanewadvertaccountwilllooksomethingliketheonebelow: https://business.facebook.com/settings/people?business_id=15546372665463115 Step-3:Makesureyouhaveaccesstothe FacebookAdvertisingaccountwitheither‘AdvertAccountAdmin‘(bestpermission)or‘AdvertAccountAdvertiser’permission: TolearnmoreaboutgettingaccesstotheFacebookAdvertisingaccount,readthisarticle: https://www.facebook.com/business/help/195296697183682 Step-4:FromyourFacebookBusinessmanagerHomepage,navigatetotheadaccountforwhichyouwanttosetupthepixeltracking: Note(1): TheURLofyourFacebookbusinessmanagerhomepage willlooksomethingliketheonebelow: https://business.facebook.com/home/accounts?business_id=15546372665463115 Note(2):EachAdvertaccountrepresentsonewebsite.SoifyouhavegottwowebsitesforFacebookadvertisingthencreate/usetwoadvertsaccounts. Note(3):Eachadvertaccounthasgotitsownuniquepixelcode.ThepixelidmakesaFacebookdefaultpixelcodeunique. Step-5:Onceyouareinyourdesiredadvertaccountthenclickon‘BusinessTools’fromthe‘AdvertsReporting’menu(oranothersimilarmenu): Anewpop-upwillappear,asbelow,nowclickon‘EventsManager’. IfyourFacebookpixelisnotalreadysetupthenyouwillbeaskedtocreateanewdatasource:Clickon‘ConnectaDataSource’. Anoverlaywillappearlikebelow,selectwebandthenclickon‘Getstarted’. Nowselectaconnectionmethodas‘FacebookPixel’andthenclickon‘Connect’. Anewpopupwillcomelikebelowshowingyoudetailsfor‘ConnectWebsiteActivityUsingFacebookPixel’. Clickon‘Continue’. NowgiveanametoyourFacebookpixel,addyourwebsiteURLandthenclickon‘Continue’. NowyouhavecreatedyourFacebookpixel,thenextstepwillbetoconfigurethepixel. However,ifyourFacebookpixelisalreadysetupthenclickonthe‘ContinuePixelSetup’button: Youwillnowseethe ‘ConnectWebsiteActivityUsingPixel’dialogboxwithoptionstoinstallFacebookpixelcodes. Wewillfirstselectthe‘Usepartneroption’. Ifyouwanttoseestepsfor‘installcodemanually’thenjumptostep-17. UsingPartnerOption Step-6:ClickontheUseapartner’option. AfterclickingYouwillnowseeanotherdialogboxwithavailablepartners. Step-7:Select‘GoogleTagManager’. Step-8:Youwillgetadialogboxlikebelow‘ConnectYourGoogleTagManagerAccounttoFacebook’.ClickonNext. Step-9:Thenextdialogboxwillbefor‘TurnOnAutomaticAdvancedMatching’.Turnthetogglebuttontoonandclickon“Next”. Step-10:Anewpop-upwindowwillcomelikebelowaskingyouforyourGoogleAccountcredentials.ThisisnecessarytoprovideaccesstoFacebooktoyourGoogleTagManagerContainer.AddYouremailandclickon‘Next’. Step-11:ThenextstepistoallowFBpixelwithfewpermissions.ThisisrequiredtoprovideFBPixelpermissionstocreateTagsandPublishthecontainer.Clickon‘Allow’. Step-12:ANewdialogboxwillcomelikebelowwhereyouneedtoselecttheGoogleTagManagerAccountandcontainername.Onceselected,clickon‘FinishSet-Up’. Step-13:Onceyouclickon‘Finishsetup’,FacebookwillautomaticallycreateataginyourGoogleTagManagercontainerandpublishtheversionlive.YoucanlogintoyourGoogleTagManagercontainerandcheckit. Nowclickonthe‘Next’intheFacebookwindow(Wewilldiscusstheeventsetuplaterinthisarticle). Step-14:NowClickon“Finish”toconfirmthesetup. Step-15:Youwillberedirectedtothemainwindow.Clickon‘TestEvents’. Step-16:NowaddyourURLinthetextboxandclickon‘Openwebsite’. ItwillopenanewwindowwithyourwebsiteURL,navigatebacktotheFacebookconsole. Ifyouseethebelowimagewithagreensignalandshowingeventsreceivedas‘Processed’thatmeansyouhavesuccessfullyconfiguredFacebookPixelusingGoogleTagManager. CongratulationsyouhavesuccessfullyconfiguredFacebookPixelusingthepartneroption. UsingManualCoding NowwewillseehowwecaninstalltheFacebookpixelcodemanually. Step-17:Whenyougetthe‘ConnectWebsiteActivityUsingPixel’dialogbox,withoptionstoinstallFacebookpixelcodes. Clickon‘InstallCodeManually’. Step-18: Youwillberedirectedtoanewconsolelikebelow.Clickon‘CopyCode’. Havethiscodereadyinyournotepad,thecodewilllooklikebelow: Nowclickon‘Continue’atthebottomofthepage. Step-19:Nowtoggleonthe‘AutomaticAdvancedMatching’option.Itwill,bydefault,turnontheinformationtypesunder‘customerinformation’.Thenclickon‘Continue’. Step-20:Nowclickon‘GotoPixelOverView’. Step-21:NowopentheNotepadfilewhereyouhavepastedtheFacebookPixelCode.ModifythecopiedFacebookpixelcodeinsuchawaythatitfiresonlywhenthefollowingconditionistrue: if((document.location.href.search('appspot.com')==-1)&&(document.referrer.search('appspot.com')==-1)) Sothefinalcodewilllooksimilartotheonebelow: HerethehighlightedcodeinboldtextistheadditionalcodeaddedtotheFacebookdefaultpixelcode. Withoutthiscode,GoogleTagManager,mostlikely,goingtoinflateyourFacebookpixeldata.Forexample,reportingmore‘addtocarts’or‘purchases’thantheoneactuallyoccurredonyourwebsite. YouarelikelytoseealotofFacebookpixelsfiredforvisitscomingfromhttps://gtm-msr.appspot.com/render2. ThisURLisgoingtoappearas‘ReferringURL’inyourFacebookPixelreports. SowhatIhavedonehere,isnottofiretheFacebookdefaultpixelcodeifthecurrentandreferringURLcontains‘appspot’. WearegoingtousethismodifiedFacebookpixelcodeinGTM. Note:Ifyouhaveusedthepartnerinstallation,youcanstillmodifythecodeinstep-21byloggingintoyourGoogleTagManageraccountandeditingtheFacebookPixelcode. Step-22:LogintoyourGoogleTagManageraccountandcreateanewcustomHTMLtag. Step-23:Nameyournewtag‘Facebookdefaultpixelcode’andthenpastethemodifiedFacebookpixelcodeinthetextarea: Step-24:Clickonthe‘AdvancedSettings’linkandmakesurethatthe‘Tagfiringoptions’issetto‘OncePerPage’: Step-25:Setthetagtofireonallpagesofyourwebsite: Step-26:Saveyournewtagandthenpreviewittoseewhetheritfiresonallofyourwebpages. Step-27:Publishyourcontainer. TrackingaFacebookEventonaWebsiteviaGoogleTagManager Letussupposeyouwanttotrack‘addtocarts’onyourwebsitewithinFacebooksothatyoucanseewhichFacebookadsareresultingin‘addtocart’activityonyourwebsite. Followthestepsbelow: Step-1:Clickonthe‘Addevents’drop-downFacebookpixelpageandthenselect‘FromthePixel’. Step-2:Clickon the‘Installeventsusingcode’optionthenItwillredirectyoutotheFacebookDeveloperpageinthenewwindow. Scrolldowntillyousee‘StandardEvents’thenclickonthelinkforafulllistofstandardevents. Youwillnowseealistofstandardecommerceevents. Step-3:Copytheeventnameyouwanttocreatefromthelist.Inourcaseits‘AddToCart’. Step-4:Nowmodifyitinsuchawaythatitfiresonlywhenthefollowingconditionistrueandaddtothefinalcodeavailablebelow. if((document.location.href.search('appspot.com')==-1)&&(document.referrer.search('appspot.com')==-1)) Sothefinalcodewilllooksimilartotheonebelow: HerethehighlightedcodeinboldtextistheadditionalcodeaddedtotheFacebook‘addtocart’eventcode.WearegoingtousethismodifiedeventcodeinGTM. Step-5:LogintoyourGoogleTagManageraccountandcreateanewcustomHTMLtag. Step-6:Nameyournewtag‘SendAddtoCartEventtoFacebook’andthenpastethemodifiedFacebookpixelcodeinthetextarea: Note:YouwouldneedtocreateaseparatecustomHTMLtagforeachuniqueFacebookevent. Step-7:Clickon‘AdvancedSettings’andthenclickon‘TagSequencing’: Step-8: Selectthecheckboxnamed‘FireatagbeforeSendAddtoCartEventtoFacebookfires’andthenselect‘Facebookdefaultpixelcode’fromthe‘SetupTag’: Here‘Facebookdefaultpixelcode’isthetagIcreatedtofireFacebookpixelcodeviaGTM. Step-9: Selectthecheckbox‘Don’tfireSendAddtoCartEventtoFacebookifFacebookdefaultpixelcodefails’. Step-10:Firethistagonlyonthosewebpageswhichcontainthe‘AddtoCart’buttonandwhenthebuttonisclicked. Step-11:Testwhetherthistagfirecorrectly.Ifitdoesthenpublishthecontainer. Step-12:RepeatStep1to11forotherFacebookevents. TrackingaFacebookEventonaWebsiteviaEventSetupTool AnotherwaytoaddeventstothewebsiteisbyusingtheEventSetupToolprovidedbyFacebook. Thisfunctionalityiscalled‘AutomaticEvents’.AutomaticeventsareactionsthatyourFacebookpixelreceivesfromyourwebsitethatdon’trequireyoutoaddanyadditionalcode. Yourpixelreceivestheseactionsthroughvisitoractivityandbyusinginformationaboutyourwebpagetounderstandthecontextassociatedwiththeseactionsbetter.Thistoolisavailableinthesettingsoptions.Youcanturnthistool‘ON’or‘OFF’. IfyouwanttohavetrackuserinteractionsonthewebsitewithoutaddinganycodetothewebsitetoGoogleTagManageryoucanusethistool.Followthebelowstepstoknowhowtousethisfunctionality. Followthebelowstepstounderstandmore,Inthisexample,Iamgoingtotrackabuttononmywebsite. Step-1:Gotothe‘Settings’sectionofyourFacebookPixelandswitchonthetogglebuttonunder‘TrackEventsAutomaticallywithoutCode’. Step-2:Nowclickonthe‘OpenEventSetupTool’. Step-3:EntertheURLofyourwebsiteandclickon‘OpenWebsite’. Step-4:ItwillopenyourwebsiteinanewtabalongwithasmallFacebookEventSetupToolwindowontop. Step-5:Nowclickonthe‘TrackNewButton’optionavailableintheFacebookeventsetuptool. Note:YoualsogetanoptiontotrackaURL(youcanuseittotrackeventsonparticularpagesforexamplepurchaseeventontheorderconfirmationpage). Step-6:Onceyouclickon‘TrackNewButton’,itwillhighlightalltheclickablelinksonthewebsite.Inthebelowimageyoucanseenumbers1-9soIcantrackanylinkorbuttonandsendittoFacebook. Asanexample,let’strackthe‘ReadMore’button. Step-7:Clickonthe‘Readmore’button.Youwillseeanewoverlayconsoleas‘SetUpEvent’withadrop-downshowing‘Selectanevent’. Step-8:Clickonthedrop-downandselecttheeventtypeyouwanttocreate. Step-9:Ifyoureventhassomevalueyoucanselectfromtheoptionsavailablesuchas‘ChooseValueonPage’and‘Don’tincludeanyvalue’andthenclickonconfirm.Ifyouselect‘ChooseValueonPage’youcanselectthevaluefromthepageitselfjustlikeweselectedthebutton. Note:Youalsogetanoptiontoadd‘ContentID’and‘Content-Type’andtheseoptionswillalsobehighlightedonthepageandyoucanselectitjustlikeweselectedthebutton Step-10:Onceconfirmed,youcanseetheeventisbeinglistedasgreenonthewebsiteanditsalsoaddedintheFacebookEventSetupTool. Step-11:NownavigatebacktoFacebookPixelPage(Console)andclickon‘Disconnect’. Step-12:NowJustrefreshthepageonyourwebsiteandclickonthetrackedbuttontovalidate.NavigatebacktotheFacebookconsoleandclickon‘TestEvents’. IfyouseethebelowimagethatmeansyouhavesuccessfullycreatedtheeventusingtheEventSetupTool. Using‘FacebookPixelHelper’toTestFacebookEvents Followthestepsbelow: Step-1:InstalltheFacebookPixelHelperChromeextensionandenableit.Thisadd-onisusedtovalidatevariousFacebookpixelevents.Oncethisadd-onisenabled,itwillappearasabuttonatthetopright-handsideofyourchromebrowserwindow. Ifthisadd-ondoesnotfindanyFacebookpixelonawebpage,itwillappearinagreycolor: However,ifthisadd-ondoesfindFacebookpixel(s)onawebpage,itwillappearinadarkbluecolorwithalittlegreenboxwhichshowsthenumberofFacebookpixelsfoundonawebpage: Ifyouclickonthisbutton,youcangetmoredetailsaboutthetypeofFacebookpixelsfiredonawebpage,aswellastheircurrentvalidationstatus: ThegreencheckmarknexttoeachFacebookevent(‘PageView’,‘Lead’,‘Purchase’etc)showsthattheFacebookpixelforthatparticulareventisfiringcorrectly. Step-2:Navigatetoanywebpageofyourwebsiteandthenusethe‘Facebookpixelhelper’tooltotestwhetherthe‘pageview’pixelisfiredonthewebpageandwhetherthepixelisfiringcorrectlyforeachtrackedFacebookevent: SincethereisagreencheckmarknexttotheFacebook‘PageView’event,itmeanstheeventisfiringcorrectly. Note:The‘Facebookdefaultpixelcode’whichwejustdeployedviaGTMonthewebsitefireonlytheFacebook‘PageView’event.ItdoesnotfireanyotherFacebookeventlike‘viewcontent’,‘addtocart’,‘lead’,‘purchase’etc.Forthat,youwillalsoneedtodeploytheFacebookeventcodeonyourwebsiteviaGTM. Step-3:Toconfirmfurther,navigatetoyour Facebookpixelpageandlookfor‘Active’statusnexttotheevents:‘PixelInitialized’and‘Pageview’: The‘Active’status100%confirmthattheFacebookdefaultpixelisfiringcorrectly. 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AbouttheAuthor HimanshuSharma Founder,OptimizeSmart.com Over15yearsofexperienceindigitalanalyticsandmarketing Authoroffourbest-sellingbooksondigitalanalyticsandconversionoptimization NominatedforDigitalAnalyticsAssociationAwardsforExcellence Runsoneofthemostpopularblogsintheworldondigitalanalytics Consultanttocountlesssmallandbigbusinessesoverthedecade error:Alert:Contentisprotected!!