Shin Min Daily News 新明日报 - SPH Media Solutions
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Shin Min Daily News 新明日报. Shin Min Daily News, founded in 1967, is a bold, daring and gritty evening newspaper that captivates Chinese middle class ...
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ShinMinDailyNews新明日报
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ShinMinDailyNews新明日报
ShinMinDailyNews,foundedin1967,isabold,daringandgrittyeveningnewspaperthatcaptivatesChinesemiddleclassreaderswithhumanintereststoriesaboutthecommunity,crime,familyissues,health,entertainmentandsports(withemphasisonmajorfootballleagues).Popularcontentalsoinclude“MasterHsingYun—WordofWisdom”and“LiveWell”.
SinceitsmergerwithChineseeveningdailyLianheWanbaoin2021,ShinMin’scontentandverticalshavebeenenhancedbytheadditionofpopularverticalsfromWanbaosuchasLocalNews,SocialNews,LifestyleNewsaswellasMalaysianandWorldNews.
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0PrintReadership0FacebookfollowersDigitalofferings
Tokeepupwiththedigitalage,ShinMinstarteditsFacebook(FB)pagein2012andhassincegarneredover390,000followers.Besidessharingprintcontentandbreakingnews,theteamalsopostsexclusivecontentintheformofdailycolumnsonhealth,recipes,livingtipsandinspirationalquotesetc.
Audiencescanalsoengagewithreportersonthe“新闻抢先看”(Live!@TheNewsroom)livestreamprogrammefromMondaystoFridays4:30pm,wherereportersshareanddissectselectedheadlinesoftheday.Furthermore,readerscanaccessShinMin’se-paperandselecteddailyheadlinesviaintegratedonlineplatformzaobao.sg andapps.
随着数码时代的发展,《新明日报》于2012年设立面簿专页,目前已有超过39万名关注者。
除了分享晚间报纸内容和即时新闻,《新明日报》团队也在面簿专页定时分享每日精选主题内容,例如保健、食谱、生活小贴士和励志短语等。
观众能通过每周一至周五下午4时30分开播的《新闻抢先看》直播节目与记者进行互动,抢先了解当天《新明日报》的重点新闻。
读者可通过综合数码平台zaobao.sg网站和应用阅读《新明日报》电子报和精选新闻。
Audiencedemographics
Groceryshoppers
82%Lookforwardtogroceryshopping
86%Alwayslookoutforpromotionsandspecialoffers
Family-oriented
95%Placeimportanceinfamilytime
87%Valuefamilyovercareer
Health-conscious
78%Makeitapointtobephysicallyactive
75%Lookafterpersonalhealthwell
Looksforquality
73%Seekqualityoverpriceduringpurchase
74%Needtofeelaproductbeforepurchase
Mainsections
新闻
CoverageonnewshappeninginSingaporeandaroundtheworld
World
(New!)DedicatedcontentforMalaysiacoverage
专题
(New!)In-depthfeaturesonInternationalandMalaysiantopics,twiceaweek
Specialreport
专栏,言论
(New!)CuratedfromShinMinandWanbaocolumnists,andreaders’voices
Column.Opinion
新体育
Topfootballcompetitorsandkeysportingevents
Sports
(New!)Profileofinternationalathletes
(New!)5themesfor5daysinaweek
Lifestyle
(New!)Brainteaserwithgiftsforreaders’engagement
BackCover
娱乐
Enrichedcoverageoftheentertainmentbizwithenhancedlayout
Entertainment
赛马
Popularsectionamongreadersforhorseracing
Racing
星云大师点智慧
InspiringandmeaningfulcolumnbyVenerableMasterHsingYuntouchingontopicsconcerningourdailylives
byMasterHsingYun
WordsofWisdom
Weeklyfeatures
收纳、装潢、数码
Home&Decor—interiordesigntrends,organisation(e.g.decluttering)anddigitaltoolsforhomeliving
住得好-
Sunday
美容、美发、时尚
Beauty&Fashion—trendsandtipsthatsuitreaders'lifestylesandaestheticpreferences
美得好-
Monday
医药、保健、养生
Health&Wellness—medicalpractitionertips,healthcaretrends,nutritionandconditioning
活得好-
Tuesday
饮食、烹饪
Food&Cooking—F&Btrends,diningdeals,trendingcafes,eateriesandhawkers
吃得好-
Wednesday
国内外旅游
Travel&Leisure—Localandoverseassights,popularactivities,rest-&-relax
玩得好-
Thursday
延伸文章資訊
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