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The One Thing I Didn't Clarify Enough in Jab, Jab, Jab, Right ...

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Jabs are the value you provide your customers with: the content you put out, the good things you do to convey your appreciation. And the right hook is the ask: ... MenuGaryVaynerchukTheOneThingIDidn’tClarifyEnoughinJab,Jab,Jab,RightHookbyGaryVaynerchuk@garyvee6yearsago·7minreadMyfourthbookisabouttocomeoutinjustoveraweek.Intheanticipationforit’slaunch,I’vebeenthinkingbackonmypastthreebooks;IstillstandbyeverythingI’vesaidineverysingleone.Butinmythirdbook,JabJabJabRightHook,thereisonebigclarificationIshouldhavemade.Forthosewhomaynotbefamiliar,myentirebusinessphilosophyprettymuchrevolvesaroundthejabjabjabrighthookmethod.Jabsarethevalueyouprovideyourcustomerswith:thecontentyouputout,thegoodthingsyoudotoconveyyourappreciation.Andtherighthookistheask:it’swhenyougoinforthesale,askforasubscribe,askforadonation.Yougottathrowsomejabsbeforeyouthrowyourrighthook.Myfavoriteanalogytoillustratethedifferencebetweenjabsandrighthooksarecartoonsfromthe1980s.WhentheTransformerscartoonwasonSaturdaymornings,youwouldtuneinandwatchforfree.You’ddothesamewithTheCarebears.OrGIJoe.You’dwatchthecartoonsandnothavetopayadime.Butwhenthemovieornewactionfigureortoycameout,youwentandpaidforthat.Cartoonswerethejabsthatpulledyouinsoyouwouldthenpayforthemovieortoy.EveryoneseemstogetwhatImeanwhenIexplainwhatjabsandrighthooksare.Butpeoplearefundamentallymisunderstandingonemajorpartofthatformula.AndIwanttoclearthatupnow.WhatPeopleDon’tUnderstandAboutRightHooksJustbecauseyoujabandjabandjab,doesn’tmeanyouautomaticallygettolandtherighthook.Puttingoutgreatcontent,sendingbasketsoffruit,whateveryourjabis,itdoesn’tentitleyoutolandtherighthook.Itjustallowsyoutohavetheaudacitytoask.Youhavetoearntherighttoaskpeopleforasale.Infact,youhavetoearntherighttoaskpeopleforanything.That’sjustlife.Youcan’thavetheexpectationthattheywillconvert.I’vedone185episodesofashowansweringquestionspeopleaskmeonTwitter.Iwritearticles.IanswerquestionsonSnapchat,Twitter,Facebook.Idothisallforfree.NotbecauseIhavetolandthehook.It’smyhope.It’smyaspiration.Butit’snotwhy.Idoitbecauseitgivesmeachancetoeventhrowtherighthookatall.Youhavetobeokaywithnotlandingtherighthook.Thekeytobeingastrongentrepreneurorexecutiveistounderstandthatpatienceisextremelyimportant.Sometimeswhenpeoplecomplaintomethattheirrighthookdidn’tland,Ifindoutthattheywereonlyjabbingforthreemonths.Intheentirespanofyourcareer,whetherit’sbeenfortyyearsorit’sgoingtobefortyyears,threemonthsisnothing.Ifyoustructureyourbusinessrightatthehighestlevel,landingonerighthookinsixtotwelvemonthperiodshouldbeenough.ItshouldbringyouenoughROIandvaluetojustifytherestoftheyearofjabs.Additionally,righthookschangeallthetime.Iftomorrow,Instagramallowslinkingoutinnativeposts,youhavetoshifttousethatasarighthook.Youhavetoadapt.Twitterwashugeformein2010and2011,butnowIamsiphoningmyaudiencetoSnapchatmore.I’vehadtochangeandshiftmultipletimestomatchwhatishappeninginthemarketplace.Youmighthaveabigsetupplannedforarighthook,butbeflexible.Always.Thingschangefast.UnderstandingWhyYourRightHookDidn’tLandI’vethrownatonofrighthooksthatdidn’tland.Andtheywereprecededby(whatIthoughtwere)somegreatjabs.Igetpeoplejobs.Imakeconnections.Setupmeetings.Buttherighthookdoesn’talwaysland.Idon’tdarehavetheassumptionthatmyjabswillalwaysworkoutintorighthooks.Neithershouldyou.Tolandtherighthook,youneedtounderstandyouraudiencereallywell.Andthat’swhatjabsarefor;forgettingtheinformationyouneedtounderstandyourconsumer.Whenarighthookdoesn’tgowell,lookbackonthejabs.Dotheylineupwiththerighthook?Doestherighthookseemtocomeoutofnowhere?Isthetonethesame?Wereyouthrowingtherightkindofjabstogetinformationthatladdersuptotherighthook?TaylorSwiftThrowsGreatJabsTaylorSwiftisexcellentatthrowingjabs,sowhenitcomestimeforherrighthook,fansaremorethanhappytooblige.JustGooglesearch“TaylorSwiftnicegesture”andtheresultscomepouringin:shegotafanwhomissedherflightticketstoanothershow.Shemadeaplaylistforafanwhowassadoverabreakup.Shedonatedtoafamily’sKickstarterafterahorrificcaraccident.Hereisalistoftenmoreamazingthingsshehasdonejustbecauseshecan.Theseareallthingsshecoulddoquiteeasily,buttheymeantheworldtothepeopleonthereceivingend.Andeventhoughtheyapplytoonlyafewpeopleatatime,herfanbaseseesthemandappreciateswhatsheisdoingforothersintheircommunity.TaylorjustleftthiscommentonInstagramforafanandI’mbawlingintearssohardrightnow.#samepic.twitter.com/xD9RzkMBSp—TaylorSwiftUpdates(@SimplySFans)September1,2014So,whenhermostrecentalbumcameoutandsheaskedforpeopletoactuallybuyit,nostreamingservices,guesswhatpeopledid?Theyboughtit.Heralbum“1989”spent10weeksatnumberone(andyeah,IlistenedtoBlankSpaceover50timesinarow).Top3TipsforThrowingaRightHookI’vethrownalotofrighthooksinmyday.Infact,I’mthrowingashittonrightnowformybook.Thesearemytopthreetipsforthrowingtherighthookwhenyou’reready.Befirmanddon’thesitate:Thefactofthematterisyouhavetogorightintheforthekill.Youdon’tbashfullytreadaroundthequestion.Youdon’ttrytorephraseitorbecuteaboutit.Just.Freaking.Ask.It’sallabouthonesty.Betruthfulandupfrontaboutwhatyourgoalis.Makesureallthemechanicsareworking:Beforeyousendouttherighthook,whetherit’sanasktosubscribeorabigsaleonyoure-commercesite,doubleandtriplecheckthateverysinglethingisworking.Lookatitonmobile.Gothroughthestepsyourself.Haveotherpeopleonotherbrowsersandothercomputerstryit.SetuptestQAscenariosforpeopletotryandbreakitsoyouknoweverysingleinandoutofyourrighthook.Youwantthistogowell;it’syouronebigshottoaskforsomething,soyoudon’twanttoblowit.Createtheleastamountoffrictionforyourcommunity:Youwanttomakesurethatthejourneyfromstarttofinishisaseasyaspossible,becausetheslightestpointoffrictioncouldcausesomeonetobackoutandleave.Forexample,IwouldsayKanye’srecentrighthookofaskingpeopletogotoTidalforhisnewalbumhadfartoomuchfriction.Iffansdidn’thaveTidal,theyhadtosignupanddownloadit.Thatisquitealargeask.Makeiteasyforconsumerstoconvert.Thebiglessonofarighthookisthatyouwantittofeelnaturalandyouwantconsumerstosay“ofcourse!”whentheyseeit.Ifthatistheirreaction,you’vetakenalltherightstepstogetthere.Ifyou’veprovidedvalue,giventhemgreatcontent,doneeverythingyoucantomakethejourneyassmoothaspossible,Icanpromiseyouyouhavethatmuchbetterofachanceofmakingthesaleandgettingthatcustomer.Share  #Business#advice#books#entrepreneur#JabJabJabRightHook#jabs#Kanye#righthooks#TaylorSwiftCheckthisout#BookShareKINDCANDORandWhyHOWYouDelivertheMedicineMatters:RoadtoTwelveandaHalf(series)9hoursago·8minreadToday’sblogbringsustothefinalstopontheRoadtoTwelveandaHalfseries.Sofar,we’vecoveredtwelveofthetraitsthathavehelpedmebuildasuccessfulcareerandahappylife.Thefinaltrait--kindcandor--isalittlebitdifferent. ...ReadMore>>Subscribeforaccesstoexclusivecontent.LoremIpsumDolorTest×SubscribeMustReadHowtoUseHashtagsCorrectly:AGuidetoEverySocialNetworkMar08,2021ReadNow>>MustReadClubhouseApp:TheNewAudio-ChatSocialNetworkFeb19,2021ReadNow>>UpcomingEventsJun17BrandMindsBucharest,RomaniaInfo  GetNotifications××GaryVaynerchukKeepinTouchLoremIpsumDolorTest×Getallmybeststuffinyourinbox.Subscribe©GaryVeeIP,LLC2021Privacy Policy| TermsofUse××

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