Jab, Jab, Jab, Right Hook Summary - Four Minute Books

1-Sentence-Summary: Jab, Jab, Jab, Right Hook is a message to everyone who's not on the social media train yet, showing them how to tell their ... Skiptomaincontent 1-Sentence-Summary: Jab,Jab,Jab,RightHookisamessagetoeveryonewho’snotonthesocialmediatrainyet,showingthemhowtotelltheirstorytherightwayonsocialmedia,sothatit’llactuallygetheard. Readin:4minutes Favoritequotefromtheauthor: I loveGaryVaynerchuk.I’mnotoneofthosepeoplewhoclaimtohustleasmuch ashedoes,buthistalksinspiremetogoaboveandbeyondwhatIwasdoingbefore.Givenhehasanewbookoutintwoweeks,acollectionoflessonsfromhis#AskGaryVeeShow,Ithoughtit’stimetotakealookatthisgem. Jab,Jab,Jab,RightHookisnotonlythebook’sname,it’salsoGary’sformulaforsocialmediasuccess.Whenitcameoutin2013itrattledthesocialmediaworldandbecameGary’sthirdNewYorkTimesbestseller. Ifyou’renotgettingthemostoutofyoursocialmediagameyet(trustme,youaren’t),then thisisforyou. Hereare3greatlessonsfromthebook: Ifyou’renotonsocialmedia,you’regoingtolose. Youhavetoconstantlydelivergreatcontent,that’scustom-tailoredtotheplatform,beforeaskingforsomethinginreturn. Instagramisyourbestbetformassiveengagementamongthemasses. ReadyforSocialMedia101?Theclassisinsession! Ifyouwanttosavethissummaryforlater,downloadthefreePDFandreaditwheneveryouwant. DownloadPDF Lesson1:Ifyou’renotonsocialmedia,you’regoingtolose. AsofApril2014,thereare327millionphonesintheUS –butonly317millionpeople. That’smorephonesthanpeople. Nowonderitseemseveryone’siPhoneisgluedtotheirhand.What’smore,70%ofAmericansareonFacebook,Snapchatreports100millionDAILYactiveusers,and400millionpeopleareonInstagrameachmonth, theplatformthatoutgunnedTwitterlastyear. Peopleareusingsocialmediaalot–andwherevertheattentionisiswheremarketersshouldgo. It’snormalfornewmediatoreplacetheold,buttherevolutionhappensfasterandfaster,becausemorepeoplecaneasilybereachedatscale.Ittookradio38yearstoreach50millionpeople,TV13andInstagram? 18months. Ifyouhaven’tstartedyet,startnow.Whenyou’renotonsocialmedia,youwilllose. Lesson2:Youhavetoconstantlydelivergreatcontent,that’scustom-tailoredtotheplatform,beforeaskingforsomethinginreturn. Thewayyouwinthesocialmediagameisbyproducinggreatcontent. Intheolddaysthismight’vemeant onesetofsixawesomeTVcommercials,whichrunfor6months,butnowthismeansfresh,fantastic,dailycontent,year-round. Howdoyoudothat? Simple:Youletyourfansdoit. Afterall,that’swhatsocialmediaisfor. Youprovidetheframeworkofagreatstory,thatyoucraftaround yourbrand,andlettheusersshare,engageandfillinthegaps. Thekeyistogiveyourfansandcommunitysomuchvalue,thatwhenyouaskforasale, peoplewillactuallyfeelguiltyfornotsupportingyou,becauseyou’vehelpedthemsomuch. That’swhatjab,jab,jab,righthookstandsfor–give,give,give,andthenask. However,notalljabsarecreatedequal,andyoushouldpayattentiontothese3thingswhencraftingyourcontent: Itcan’tbeannoyingorintrusive. You’renottryingtoshoveyourbrandintotheusersface,sobeclassy.Subtle,seamlesslyintegratingcontentthat’svisuallyappealingworksbest. Itcan’tbetoodemanding.Don’tmakeyourusersjumpthroughhoops.Makeitfun,informative,andentertaining. Itmustbenativetotheplatformitliveson.Thisisabigone. No,cross-postingfromInstagramtoTwitterandFacebookandTumblr,doesnotmeanyoujustservedgreatcontentonallplatforms. Garysayscontentisking,butcontextisgod. There’sareasonthetop20Vineaccountsareallcomedians,whyTwitteronlyallows140charactersandthatSnapchatdeletesallthecontentonceyou’veseenit. Neverdisrespectthecontextoftheplatformyou’reactingon. Lesson3: Ifyouwantmassiveengagementacrossallages,beonInstagram. Thislessonisnotdirectlyfromthebook,eventhoughitdoestalkaboutInstagramquiteabit. Gary’sbeenverybullishonInstagramfromtheget-go,butevenmoresointhepast2years.Justlastweek,hereleasedavideowhichdemonstratesthetremendouspowerofInstagramin2016injust28seconds. Withover400millionusers,75millionusingitdaily,andtheplatformforcingyoutoconsumeallthecontentinonefeed,InstagramshowsmuchhigherengagementratesthanFacebook andTwittercombined. Instagramaccountspopupoutofnowhere,andthenamassawhopping500,000followersinayear,likeNathanChandidforhisentrepreneurshipmagazineFoundr. ThebiggestgrowingdemographiconInstagramrightnowis40-50yearoldwomen,showingnotonlykidsuseit,butoldergenerationscatchontoitaswell. Yourstrulyjustjoinedthegame3daysagoandalreadycounts153followers–whatareyouwaitingfor? Jab,Jab,Jab,RightHookReview YoucouldwatchGaryVeetalkforhoursandhours–andthat’sgreat.ButpickingupJab,Jab,Jab,RightHookwillgiveyoualotofhisgreatinformationonsocialmediainaverystructuredformwithtonsofexamples. ThesummaryonBlinkistiswaytooshortinmyopinion,you’dprobablybebetteroffgoingstraightforthebook,it’snottoolongofareadeither. Ipersonallyhavelearned90%ofwhatIknowaboutsocialmediafromGaryandIhighlyrecommendyoustartlearningfromhim. OhandfollowmeonInstagram! AudioSummary Listentotheaudioofthissummarywithafreereading.fmaccount: ReadfullsummaryonBlinkist GetthebookonAmazon Learnmoreabouttheauthor Whatelsecanyoulearnfromtheblinks? HowtonailyourFacebookads ThewayFacebookdetermineswhatshowsupwhere Howmanytweetsaresenteachsecond Whatapopularjeansbrandcould’vedonetocapitalizeonhashtagsbetter Thenumberonesocialmediaplatformforwomenandsellingtothem WhichexcusesmarketersmakenottobeonPinterest WhowouldIrecommendtheJab,Jab,Jab,RightHooksummaryto? The14yearoldwhocouldbeasocialmediastar2yearsfromnow,ifshelearnshowtoplaythegameearly,the48yearoldwhothinksbeingaroundonsocialmediawon’tmatterforhim,andanyonewhohasn’tgotanInstagramaccountyet. Ratethisbook! Thisbookhasanaverageratingof2.8basedon5votes. 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