Lead Generation Card: Now available to all advertisers, with ...

We've made the Lead Generation Card available in all languages supported on Twitter Ads. No matter where your customers are, you can ensure they ... LeadGenerationCard:Nowavailabletoalladvertisers,withnewfeatures By ‎@tarunkj‎ Wednesday,28August2013 Linkcopiedsuccessfully InMayweannouncedthelimitedavailabilityofourLeadGenerationCard-astreamlinedtooltohelpadvertisersfindandconnectoff-Twitterwithusersinterestedintheirmessage.Aftermakingrefinementsbasedonfeedbackfromearlyadopters,wearehappytoannouncethatLeadGenerationCardsarenowopentoalladvertisers,includingsmallandmediumbusinesseswhoadvertiseonTwitter. OutdoorgearandapparelcompanyRock/Creek(@RockCreek)usedtheLeadGenerationCardinaPromotedTweetcampaigntocapturetheemailaddressesofpeoplewhowantedtoenteradrawingtowinafreepairofChacosandals.Thecampaignsawa4.6%engagementrateandgeneratedover1,700newemailcontactsinlessthanoneweek.“IwasthrilledwiththecostpernewemailwesawwiththisChacoSandalsgiveaway,”saysMarkMcKnight,MarketingandCreativeDirectoratRockCreek.“Becausewe’reabletopreciselytargetinterestsand@usernames,wealsoknowthatthesepeoplearehighlylikelytobeinterestedinourproducts.” ByutilizingLeadGenerationCards,@RockCreekgeneratedover1,700newemailcontactsinlessthanoneweek.   Someadditionalenhancementswe’verecentlymadetotheLeadGenerationCardbasedonadvertisers’feedback: Simplersetupandleadcollection Basicsetupnowtakesjustminutesfromstarttofinish,andyoucandownloadyourleadsstraightfromTwitterAdsintoaCSVspreadsheet.Or,youcanalsoarrangeforincomingleadstobeinstantlyupdatedinyourCRMsystem. CardanalyticsYoucannowviewimportantmetricstohelpyouoptimizeyourcarddesigns,suchascostperleadbycard.ThesemetricscanalsobeaccessedwithinthereportsforeachofyourPromotedTweetcampaigns. Newlayouts We’recontinuingtoexperimentwithmorecardlayoutstoensurethattheLeadGenerationCardisversatileforavarietyofuses,fromcouponofferstonewslettersubscriptionstopoliticalcampaignssign-ups. AvailableinalllanguagesWe’vemadetheLeadGenerationCardavailableinalllanguagessupportedonTwitterAds.Nomatterwhereyourcustomersare,youcanensuretheyhaveagreatexperiencewiththeCardsyouTweet.Pleasenote,TwitterAdsforSmallBusinessiscurrentlyavailableonlytoUS-basedadvertisersTweetinginEnglish. Ifyou’reinterestedincreatingaLeadGenerationCard,you’llneedaTwitterAdsaccount.Openyouraccount,getanoverviewoftheLeadGenerationCard,thenlearnabouthowtocreateyourCards.WelookforwardtohearingyourfeedbackonhowyourLeadGenerationCardsaredrivingresultsforyourbusiness! Share: Linkcopiedsuccessfully Follow Tweets Following Followers ByusingTwitter’sservicesyouagreetoourCookiesUse.Weusecookiesforpurposesincludinganalytics,personalisation,andads. OK