一级价格歧视First Degree Price Discrimination - 明智地定价 ...

Video created by Ludwig-Maximilians-Universität München (LMU) for the course "高阶竞争策略（中文版）". 我们将价格歧视的好处看作是战略工具，有助于我们分清 ... List一级价格歧视FirstDegreePriceDiscriminationLoading...高阶竞争策略（中文版）Ludwig-Maximilians-UniversitätMünchen(LMU)FilledStarFilledStarFilledStarFilledStarFilledStar4.8(93ratings) | 13KStudentsEnrolledEnrollforFreeThisCourseVideoTranscript与之前的“竞争策略”(https://www.coursera.org/learn/competitivestrategyzh)相比，“高阶竞争策略”课程将在讲解新课题和新模块的同时，结合更多实际案例并提供更多与学生互动交流的机会。

在“高阶竞争策略”课程中，我们将研究企业如何通过增加转换成本和推进战略客户锁定来建立和维护客户群。

探索企业如何通过寻求适当的价格歧视和产品差异化策略来提高收益。

我们将举例介绍在欧盟竞争政策和美国反垄断政策前提下可接受的行为，并且找到企业通过战略性利用网络效应和规模经济来增加回报的方法。

我们会进一步强化新学的有关网络效应的知识，并讨论专门为网络市场定制的策略。

我们还会分析兼并和收购的运作方式，此外，帮助您思考有助于公司有机增长的其他策略。

ThisisaChineseversionofAdvancedCompetitiveStrategy.YoucanfindtheoriginalcourseinEnglishfromourcoursecatalog. 【此版本是Coursera首次尝试推出的中文翻译版。

课程视频为英文原版附中文字幕，课程页面和测验已译成中文，帮助中心提供中文支持。

此版本仍在测试中，欢迎批评指正。

】ViewSyllabusReviewsFilledStarFilledStarFilledStarFilledStarFilledStar4.8(93ratings)5stars84.94%4stars13.97%3stars1.07%CCNov24,2016FilledStarFilledStarFilledStarFilledStarFilledStarI'veknowmanyskillsincompetitionwithmanytruecases.Thanks!Helpful?LDFeb16,2016FilledStarFilledStarFilledStarFilledStarFilledStarveryusefulcourse.Andthankforprofessor'sclearinstruction.Helpful?Fromthelesson明智地定价DetermineyourPricesWisely我们将价格歧视的好处看作是战略工具，有助于我们分清顾客的购买意愿，并且相应地提高效用。

然后，我们会学习将价格歧视策略与成功的产品设计相匹配的不同方法，以及制定价格歧视策略的三种不同方式。

一级价格歧视FirstDegreePriceDiscrimination3:20二级价格歧视SecondDegreePriceDiscrimination10:58三级价格歧视ThirdDegreePriceDiscrimination3:04TaughtByTobiasKretschmerProfessorTrytheCourseforFreeExploreourCatalogJoinforfreeandgetpersonalizedrecommendations,updatesandoffers.GetStarted CourseraFooterStartoradvanceyourcareerGoogleDataAnalystGoogleProjectManagementGoogleUXDesignGoogleITSupportIBMDataScienceIBMDataAnalystIBMDataAnalyticswithExcelandRIBMCybersecurityAnalystIBMDataEngineeringIBMFullStackCloudDeveloperFacebookSocialMediaMarketingFacebookMarketingAnalyticsSalesforceSalesDevelopmentRepresentativeSalesforceSalesOperationsIntuitBookkeepingPreparingforGoogleCloudCertification:CloudArchitectPreparingforGoogleCloudCertification:CloudDataEngineerLaunchyourcareerPrepareforacertificationAdvanceyourcareerBrowsepopulartopicsFreeCoursesLearnaLanguagePythonJavaWebDesignSQLCursosGratisMicrosoftExcelProjectManagementCybersecurityHumanResourcesDataScienceFreeCoursesSpeakingEnglishContentWritingFullStackWebDevelopmentArtificialIntelligenceCProgrammingCommunicationSkillsBlockchainSeeallcoursesPopularcoursesandarticlesSkillsforDataScienceTeamsDataDrivenDecisionMakingSoftwareEngineeringSkillsSoftSkillsforEngineeringTeamsManagementSkillsMarketingSkillsSkillsforSalesTeamsProductManagerSkillsSkillsforFinancePopularDataScienceCoursesintheUKBeliebteTechnologiekurseinDeutschlandPopularCybersecurityCertificationsPopularITCertificationsPopularSQLCertificationsMarketingManagerCareerGuideProjectManagerCareerGuidePythonProgrammingSkillsWebDeveloperCareerGuideDataAnalystSkillsSkillsforUXDesignersEarnadegreeorcertificateonlineMasterTrack®CertificatesProfessionalCertificatesUniversityCertificatesMBA&BusinessDegreesDataScienceDegreesComputerScienceDegreesDataAnalyticsDegreesPublicHealthDegreesSocialSciencesDegreesManagementDegreesDegreesfromTopEuropeanUniversitiesMaster'sDegreesBachelor'sDegreesDegreeswithaPerformancePathwayBscCoursesWhatisaBachelor'sDegree?HowLongDoesaMaster'sDegreeTake?IsanOnlineMBAWorthIt?7WaystoPayforGraduateSchoolSeeallcertificatesCourseraAboutWhatWeOfferLeadershipCareersCatalogCourseraPlusProfessionalCertificatesMasterTrack®CertificatesDegreesForEnterpriseForGovernmentForCampusBecomeaPartnerCoronavirusResponseCommunityLearnersPartnersDevelopersBetaTestersTranslatorsBlogTechBlogTeachingCenterMorePressInvestorsTermsPrivacyHelpAccessibilityContactArticlesDirectoryAffiliatesLearnAnywhere©2021CourseraInc.Allrightsreserved.