高價或低價都會賺的訂價技術：從Uniqlo、好市多到 ... - Amazon.com

高價或低價都會賺的訂價技術：從Uniqlo、好市多到環球影城，決定95％利潤的祕密(Traditional Chinese Edition) - Kindle edition by 小川孔輔. Skiptomaincontent KindleStore › KindleeBooks › Business&Money BuyingOptionsKindlePrice:$8.33 Buynowwith1-Click&reg PromotionsapplywhenyoupurchaseThesepromotionswillbeappliedtothisitem:Somepromotionsmaybecombined;othersarenoteligibletobecombinedwithotheroffers.Fordetails,pleaseseetheTerms&Conditionsassociatedwiththesepromotions. DelivertoyourKindleorotherdevice You'vesubscribedto!Wewillpreorderyouritemswithin24hoursofwhentheybecomeavailable.Whennewbooksarereleased,we'llchargeyourdefaultpaymentmethodforthelowestpriceavailableduringthepre-orderperiod.Updateyourdeviceorpaymentmethod,cancelindividualpre-ordersoryoursubscriptionatYourMemberships&SubscriptionsTherewasanerror.Wewereunabletoprocessyoursubscriptionduetoanerror.Pleaserefreshandtryagain. 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PriceNewfromUsedfrom Kindle,March30,2020 "Pleaseretry" $8.33 — — Kindle $8.33 ReadwithOurFreeApp 為什麼礦泉水和果汁的價格幾乎差不多？為什麼集點換贈品比直接打折更有成效？為什麼增加不同分量的牛丼飯選擇就能提高銷售？……從環球影城的動態定價，到Uniqlo的固定商品策略，行銷權威一次透析讓利潤極大化的定價方程式！價格決定了95%的利潤！從便利商店的飲料到UNIQLO的衣服，從環球影城的門票到牛丼店的餐點，所有定價的背後都暗藏玄機，只要錯誤訂價就會嚴重影響銷售、庫存、甚至品牌形象！究竟制定價格時有沒有一個規則可循？有沒有思考時必須考慮的重點？本書將針對三個重點，帶領讀者進行思考與剖析：1.是否該依照季節、時段及顧客改變價格？2.該把利潤抓得很高？或是薄利多銷？3.該怎麼利用顧客的心理，來增加營收和利益？◆是否該依照季節、時段及顧客改變價格？──標價制與動態制環球影城採用差別訂價（DiscriminatoryPricing），依據旺季與淡季調整門票訂價；咖啡廳CoffeeMafia採用訂閱模式（subscription），依據使用服務的長短周期調整訂價，翻轉過去「賣一次賺一次」的傳統思維，總體營收可能瞬間翻倍！◆該把利潤抓得很高？或是薄利多銷？──高價與低價策略Uniqlo的價格區間非常小、款式簡單，利用顏色來增加同款商品的多樣性，降低顧客的「思考成本」；手工書包的「售完不補」、麒麟啤酒的四十七款「城市啤酒」，利用限定策略提高客單價，掌握商品特性與客群特質，無論高價或低價都能衝高利潤！◆該怎麼利用顧客的心理，來增加營收和利益？──解決排隊人潮與選擇困難增加不同牛丼的分量選項，就能增加顧客點餐的意願；等待時間縮短一秒，營業額就會增加八億日圓，但是購買率最高時，卻是每台收銀機的排隊人數為一‧五人時；善用心理戰術，讓銷售額達到最大化！Readmore PreviouspagePrintlength141pagesLanguageTraditionalChinesePublisher商周出版PublicationdateMarch30,2020Filesize2547KBPageFlipEnabledWordWiseNotEnabledEnhancedtypesettingEnabledSeealldetailsNextpage Kindlee-ReadersKindlePaperwhiteKindleVoyageKindleKindleOasisFreeKindleReadingAppsKindleforAndroidPhonesKindleforAndroidTabletsKindleforiPhoneKindleforiPodTouchKindleforiPadKindleCloudReaderAvailableonthesedevices AudibleHolidayDeal JoinAudiblePremiumPlusfor60%off.Only$5.95amonthforthefirst3months.Getthisdeal Productdetails ASIN ‏ : ‎ B08CR4KRJ7Publisher ‏ : ‎ 商周出版(March30,2020)Publicationdate ‏ : ‎ March30,2020Language ‏ : ‎ TraditionalChineseFilesize ‏ : ‎ 2547KBText-to-Speech ‏ : ‎ NotenabledEnhancedtypesetting ‏ : ‎ EnabledWordWise ‏ : ‎ NotEnabledPrintlength ‏ : ‎ 141pagesLending ‏ : ‎ NotEnabled BestSellersRank:#4,790,756inKindleStore(SeeTop100inKindleStore)#16,329inChinese(Traditional)eBooks#22,032inMarketing(KindleStore)#47,923inMarketing(Books) Customerreviews 5star (0%) 0% 4star (0%) 0% 3star (0%) 0% 2star (0%) 0% 1star (0%) 0% Howareratingscalculated?Tocalculatetheoverallstarratingandpercentagebreakdownbystar,wedon’tuseasimpleaverage.Instead,oursystemconsidersthingslikehowrecentareviewisandifthereviewerboughttheitemonAmazon.Italsoanalyzesreviewstoverifytrustworthiness. 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