LinkedIn Banner Size: Profile, Cover, Banner, and Post Image

LinkedIn Banner Size: Explaining All Photo Sizes for LinkedIn · Overly elaborated emblems; · Landscapes; · Animals; · Words or expressions. · 1080 (w) ... Guides Articles News Cases Product MainPage Blog Articles LinkedInBannerSize:ExplainingAllPhotoSizesforLinkedIn LinkedInBannerSize:ExplainingAllPhotoSizesforLinkedIn 6minread AlyonaMcGraneContentmanager Onlypultblogauthorandeditor.10yearexperiencedprofessionalcopywriter,isinterestedinsocialmediaande-mailmarketing. onlypult Articles 1June2021 Contents LinkedInCompanyCoverPhoto LinkedinLifeTab LinkedinAdSizes LinkedinProfilePhotoSize LinkedInBackgroundPhotoSize LinkedinStorySizes SharedImageorLink Summary LinkedInBannerSizeFAQ WhatistheimagesizeforLinkedIn? WhatisthebestimagesizeforaLinkedInpost? CanLinkedInbannersbeanimated? CanyoupostGIFsonLinkedIn? CanyoupostsquareimagesonLinkedIn? LinkedInallowsyoutofindandmakebusinesscontacts:employerscandiscoverjobcandidates,andjobseekerscanfindtheirdreamjob.EventhoughLinkedInisgearedtowardsprofessionals,itisstillasocialnetwork–andanysocialnetworkuserpaysattentiontoprofilepictures,pagecoverphotos,andadvertisingbanners. Itisessentialtoconsidersocialmediapictures’guidelinesandLinkedInimagepostsizes;imagessmallerthantherecommendedsizearestretchedandbecomefuzzy.Photoslargerinsizecanbecompressedbysoftwareandlookworsethantheoriginal.Ifapicturehasadifferentaspectratiothantherecommendedone,itmaybecroppedinanunfortunateplace. Inthismaterial,wewilltalkaboutLinkedIn’simagedimensionsandsizes.We’llshowyouhowtochoosetherightimagesfordifferentpurposes. LinkedInCompanyCoverPhoto Unlikepersonalphotosandpages,LinkedInbusinessprofilesaregovernedbyslightlydifferentrules.Here,itisbettertobestrictandneatratherthantoofriendlyorcartoon-ish.YouneedtheLinkedIncoverimagesizeandmeaningtorepresentyourcompanyatitsbest.Tryusingalogoorcompanyname-oruseapictureofyouremployees,butavoidstockphotos. Forbackgroundphotos,itisusuallybettertochoosesomethingdiscreet.Pickaphotothatwillnotdistractfromyourprofilecontentandwillnotcropinconsistentlyondifferentscreens.TheLinkedIncoverphotosizeforbusinesspagesalsodiffers:therecommendedsizeforacoverbackgroundphotois1400x425pixels. LinkedinLifeTab BelowtheOverviewtabontheLinkedInBusinesspageisLinkedIn’sLifetab.Here,youwillfindaspectsofthecompany’scultureforaspecifictargetaudience.TheLinkedInLifetabrequiresaseparatecoverphotowithitsownimagesizedimensions.Itmustbe360by120pixelsinsize.Paycloseattentiontothissize-itmustbeaccurate,oryourphotowillnotdisplaywellondifferentsizedscreens. Belowarethemostcommonphotoproportions: Instagrammade1:1popular,initiallyapplyingittoeveryphoto,buttheplatformhasbeenmodifiedtofitdifferentimageformats.1:1isarelativelystandardformat. 4:3isthemediumformat,MicroFourThirds.Mostsmartphonesandsomepoint-and-shootcamerashave4:3sensors. 16:9isthemostcommonformatforwide-anglescreensandisthebestatconveyingimagequality. LinkedinAdSizes IfyourbusinessdealswiththeB2Bsector,youhaveprobablyalreadyconsideredusingLinkedInadvertising.Afterall,LinkedIniswheremostprofessionalsspendtheirtime.Soifyou’reintheB2Bsector,thelikelihoodoffindingyourclientsonLinkedInishigh. WithinLinkedIn,thereareseveraltypesofads-and,accordingly,severalimageformatsforthem.Forsingle-imageads,LinkedInrecommendsasizeof1200x627pixels.Ifyouwanttoputimagesonacarouselad,use1080x1080pixelsora1:1aspectratio.AndthebestsizeforLinkedInSponsoredInMailwouldbe300x250pixels. LinkedinProfilePhotoSize LinkedInallowsyoutoaddaphototoyourprofilesoothermemberscanrecognizeyouoryourcompany.ALinkedInphotoprofilegatherstentimesmoreviewsthanprofileswithoutone,soitisworthtakingcaretousetherightavatarforyourpage.Don’tusethefollowingasyourprofilepicture: Overlyelaboratedemblems; Landscapes; Animals; Wordsorexpressions. AllphotosmustcomplywiththeLinkedInUserAgreement.IfyoubreakthetermsandLinkedInremovesyourphoto,youwillbeabletouploadanotherphoto.However,ifthisoccursthreetimes,youwillnolongerbeabletouploadphotostoyourprofile.LinkedInrecommendstheprofilephotoimagesizetobe400by400pixels. LinkedInBackgroundPhotoSize Onceyouhaveaddedyourprofilephoto,itistimetotakecareofyourLinkedIncoverorbackgroundphoto.Don’tforgetthatLinkedInisfirstandforemostasocialnetworkforworkandcommunicationwithcolleagues.Sopicturesofpuppies,flowers,orcartooncollageswouldbeabadideaforacoverphoto.Youcanchooseanimagethathaspersonalmeaningoronethatrelatestoyourfieldofwork.Don’tforgetabouttheappropriatesizeforaLinkedIncoverphoto:it’s1584by396pixelsforpersonalprofiles. LinkedinStorySizes LinkedInStoriesisoneofthenewestfeaturesoftheplatform.Accordingtothesocialnetwork,thenewtoolalsooffersjobseekersandexpertstheabilitytoposttemporarycontentandisdesignedprimarilytoshare“easyconversationsrelatedtoyourworkandlife”thatdon’tneedtobesavedforthefuture. Youcanonlypoststoriesfromtheplatform’smobileapp-keepthisinmindwhencreatingimages.Itwouldbebestifyoumadethepicturesothatitisimmediatelyeye-catchingbutconciseatthesametime.It’shelpfulforthosepostingLinkedInimagesinStoriestoplananddesignthembeforetheactualposting.RecommendedphotoandvideospecificationsforuploadingStoriesinLinkedInsizearelistedbelow. VideoSpecifications: Resolution: 1080(w)x1920(h)pixels Frame:30framespersecond,squarepixels Supportedfiletypes:H264,MP4  AspectRatio:9:16  Imagecharacteristics: Resolution:1080(w)x1920(h)pixels SupportedFileTypes:PNG,JPG AspectRatio:9:16  SharedImageorLink Itoftenhappensthatathird-partyresourcepublishesnewsaboutyourcompany,ordiscoveryorinnovationhappensinyourbusiness,andyouwanttoshareitwithyoursubscribers.Ifyouwanttoshareapostoralinktoathird-partyresource,youwillneedanimageforthat,too.Forasharedphotoorlink,therecommendedsizeis1200by627pixels. Summary So,we’velookedatallthepossibleimagesizesinLinkedIn.Letusgooveralltherecommendedsizesforeachformatagainbrieflyandsolidifyeverythingyouhaveread.Youcanusethislistasamemoinyourfutureworkwiththesocialnetwork. Companypages: LinkedIncompanylogosize:300x300  LinkedIncoverphotosize:1128x191  LinkedInDynamicAdssize:100x100  LinkedInSponsoredContentimagesize:1200x627  LinkedInLifetabmainimagesize:1128x376  LinkedInBusinessBannerimage:646x220  LinkedInimagesizesforblogpostlinkimages:1200x627  LinkedInStoriesimagesize:1080x1920  Personalpages: LinkedInprofilepicturesize:400x400  LinkedInbackgroundphotosize:1584x396  LinkedInpostimagesize:1200x1200or1080x1350  LinkedInlinkpostsize:1200x627  LinkedInBannerSizeFAQ WhatistheimagesizeforLinkedIn? AccordingtoLinkedInitself,thissocialnetwork’sidealimagesizeis552pixelswideby368pixelshigh(ora3:2aspectratio).Ifyouchoosetouseanimagewithadifferentaspectratio,itcanbecroppedonthesidesorthebottom. WhatisthebestimagesizeforaLinkedInpost? Again,LinkedInitselfrecommendsusinganaspectratioof1.91:1or1200by628pixels.ThisformatwouldworkwellinanyLinkedInpostonapersonalorbusinesspage. CanLinkedInbannersbeanimated? Unfortunately,no.AsofJanuary2021,LinkedInstatedthatonlyPNGandJPEGformatsareacceptedforbanners.ButyoucantrylinkingtoaGIFpicturefromathird-partyresource. CanyoupostGIFsonLinkedIn? Yes,youcan,butit’snotthatsimple-GIFsonthissocialnetworkareonlysupportedintwospecificways:uploadingasaheaderimageorlinkingtoaGIF.Inthefirstcase,theGIFwillbedisplayedasananimatedimage.Itwillbeanimatedwhereveryourarticleismentioned.Inthesecondcase,theexternalGIFwillbeanimatedinsidethearticlebutwillremainstaticonotherpages. CanyoupostsquareimagesonLinkedIn? Yes,youcan!TheidealsizeforaLinkedInsquareimagewouldbe1200x1200pixels.ThissizeisequallysuitableforbothbusinesspagesandLinkedInpersonalprofiles. 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