Facebook Conversion API - SamCart Knowledge Base

Track your Facebook Ads performance with Facebook Conversions API. In addition to using Facebook Pixels, you can now measure ad performance ... SamCartKnowledgeBase Reports&Analytics Analytics FacebookConversionAPI DanielleW. Modifiedon:Wed,Aug25,2021at9:50AM TrackyourFacebookAdsperformancewithFacebookConversionsAPIInadditiontousingFacebookPixels,youcannowmeasureadperformancewithFacebookConversionsAPI!WiththeiOS14updates,ithasbecomemoredifficulttotrackadperformancethroughpixels,however,withtheFacebookConversionsAPIyou’llbeabletoeasilycontinuetotrackyourads.Let’swalkthroughsettingupyourFacebookConversionAPI!YouwillintegratewithFacebookusingtheIntegrationEngine.Therewillbemoreinformationonthisfurtherdownthearticle. Toconfiguretheintegrationyouwillneed:YourFacebookPixelIDGenerateaFacebookConversionAPIAccesstoken1.CopyFacebookPixelIDTocopyyourPixelID,gotoFacebookEventsManager.InanexistingFacebookPixel,gotoSettings >PixelID.ClickingthePixelIDwillcopyittoyourclipboard.FormoreinformationoncreatingaFacebookPixelcheckoutoursupportarticlehere: FacebookPixelsandCustomConversions2.GenerateaFacebookConversionAPIAccesstokenTogenerateyourAPIAccessTokenthatisalsonecessarytocompletetheFacebookIntegration,gotoFacebookEventsManager.InanexistingFacebookPixel,gotoSettingsandscrolldownto“ConversionsAPI”.Clicking“Generateaccesstoken”willexposeaone-timeaccesstokenfortheAPI.3.IntegratewithFacebookNowthatyouhavegatheredyourFacebookPixelID andAPIAccess tokenyoucanproceedtointegratingSamCartwithFacebook!Todoso,navigatetotheIntegrationstabinsideyour GeneralMarketplaceSettingsandclickontheNewIntegration button.IntheIntegrationPopupyouwillseetheoptiontoselect Facebook inthedropdown:AfterselectingFacebook clicktheNextStepbutton.OnthenextpageintheIntegrationPopupyou’llthenaddyourFacebookPixelIDandAPIAccesstoken:AfterenteringinthenecessaryinformationclickonSaveIntegration tofinishconnectingwithFacebook!4.SettingUptheIntegrationTriggerThelaststepinsettingupyourFacebookConversionsAPIistosetupyourintegrationtrigger.Todoso,navigatetotheGlobalRulestabinyourIntegrationsscreenandclickonNewRule:TheonlyintegrationtriggeravailablewithFacebookisProductPurchased.IntheNewRulepopupyou’llwanttoselecteCommerceand ProductPurchasedasfollows:Onthenextpageoftheintegrationrulepopup,inthe IntegrationdropdownselectFacebookandintheActiondropdownselectTrackConversionEvent:YouhavenowsuccessfullysetupyourFacebookConversionsAPI!Therecommendedimplementationforthe“ProductPurchased”triggeristoimplementitgloballysowheneveraproductispurchased(primaryproduct,OrderBump,Upsell)auniqueconversioneventissenttoFacebook.Facebookrecommendsusingbothtoensurethehighestlevelofaccuracy!TopreventtrackingduplicateeventsfromConversionAPIandPixelyouwillneedtoupdateyourConversionEventscripttoincludethe##event_id##macro.Forexample,forstaticevents,youcanusethefollowingscript: However,itisnotrequiredtouseapixelinadditiontotheConversionAPI. RelatedArticles TrackUTMParameters FacebookLTVLookalikeAudience GoogleAnalyticsEcommerceTracking FacebookPixelsandCustomConversions