Facebook payload helperFacebook conversion API setupFacebook Conversion API iOS 14Facebook conversion api partnerTest_event_code

Conversions API - Facebook for Developers

文章推薦指數： 80 %
投票人數：10人

The Conversions API creates a connection between an advertiser's marketing data and the Facebook systems that optimize ad targeting, decrease cost per ... ConversionsAPIGetStartedUsingtheAPIVerifyingSetupGuidesParametersHandlingDuplicateEventsPayloadHelperBestPracticesTroubleshootingConversionsAPI TheConversionsAPIcreatesaconnectionbetweenanadvertiser’smarketingdataandtheFacebooksystemsthatoptimizeadtargeting,decreasecostperactionandmeasureresults.Inthecaseofdirectintegrations,thisentailsestablishingaconnectionbetweenanadvertiser’sserverandFacebook. ServereventsarelinkedtoaFacebookpixelIDandareprocessedlikewebeventssentviapixel.Thismeansthatwebservereventsareusedinmeasurement,reporting,andoptimizationinasimilarwayasbrowserpixelevents. Foroptimaladperformance,werecommendthatadvertisersimplementtheConversionsAPIalongsidetheirFacebookpixelandfollowotherbestpractices. RecommendedSteps GetStarted:Choosetheintegrationmethodthatworksbestforyou,seeprerequisitesforusingtheAPI,andunderstandwheretobegin. ImplementtheAPIandstartsendingrequests:StartmakingPOSTrequestsandlearnmoreaboutdroppedevents,batchrequests,andeventtransactiontime. Verifyyoursetup:Confirmthatwehavereceivedyoureventsandthateventsarededuplicatedandmatchedcorrectly. Documentation APIParameters Requiredandoptionalparametersyoucanusetoimproveadsattributionanddeliveryoptimization. PayloadHelper SeehowyourpayloadshouldbestructuredwhenitissenttoFacebookfromyourserver. Troubleshooting LearnhowtohandleerrorcodesreturnedbytheConversionsAPI. SubscriptionLifecycleEvents Forsubscriptionadvertisers.Prerequisites,requiredparameters,andreportingmetricsforsubscriptionevents. Resources FacebookPixelEvents LearnmoreabouttheFacebookpixel'sStandardEventsandCustomEvents. BusinessHelpCenter FromourHelpCenter,seeAboutConversionsAPIandTestYourServerEvents. PlaybookandWebinar ViewtheDirectIntegrationPlaybookforDevelopers(PDF)andDirectIntegrationWebinarforDevelopers. DataProcessingOptions LearnmoreabouttheLimitedDataUsefeatureandhowtoimplementitforConversionsAPI.

請為這篇文章評分？

延伸文章資訊