low-price strategy - Barrons Dictionary - AllBusiness.com
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establishing a relatively low price for a product or service, usually to stimulate demand and acquire market share. This makes the most economic sense for ... DictionaryofMarketingTermsfor:low-pricestrategy low-pricestrategy establishingarelativelylowpriceforaproductorservice,usuallytostimulatedemandandacquiremarketshare.Thismakesthemosteconomicsenseforthesellerwhentherearesignificanteconomiesofscaleachievablefromhighvolumeproduction,orwhenthebuyersarepricesensitiveandthesellerhasfewcompetitiveadvantages. Copyright(c)byBarron'sEducationalSeries.Reprintedbyarrangementwiththepublisherofthissite. AllBusinessGreatestHits TopBusinessAdvice Experts LatestExpertArticles ExpertBios BecomeanExpert BecomeAContributor Staffing&HR Compensation&Benefits EmployeeEvaluations Health&Safety Hiring&Firing WomenInBusiness Outsourcing YourCareer GettingStarted Home-BasedBusiness OnlineBusiness Franchising BuyingaBusiness SellingaBusiness StartingaBusiness Operations Education Energy&CleanTech Healthcare Housing&RealEstate InternationalBusiness Nonprofits RunningtheOffice Sales&Marketing Advertising,Marketing&PR CustomerService E-commerce Pricing&Merchandising Sales ContentMarketing SearchEngineMarketing SearchEngineOptimization SocialMedia Technology Apps CloudComputing Hardware Internet Mobile Security Software Finance Angel&VentureFunding Accounting&Budgeting BusinessPlanning Financing&Credit Insurance&RiskMgmt Legal M&ATransactions Taxes PersonalFinance Resources Forms&Agreements Guides BusinessDirectory BusinessTermsDictionary PersonalFinanceTerms Slideshows EntrepreneurProfiles Videos Experts LatestExpertArticlesExpertBiosBecomeanExpertBecomeAContributor GettingStarted Home-BasedBusinessOnlineBusinessFranchisingBuyingaBusinessSellingaBusinessStartingaBusiness Sales&Marketing Advertising,Marketing&PRCustomerServiceE-commercePricing&MerchandisingSalesContentMarketingSearchEngineMarketingSearchEngineOptimizationSocialMedia Finance Angel&VentureFundingAccounting&BudgetingBusinessPlanningFinancing&CreditInsurance&RiskManagementLegalM&ATransactionsTaxesPersonalFinance Staffing&HR CompanyCultureCompensation&BenefitsEmployeeEvaluationsHealth&SafetyHiring&FiringWomenInBusinessOutsourcingYourCareer Operations Agriculture&FoodEducationEnergy&CleanTechGoingGreenGovernmentHealthcareHospitalityHousing,RealEstate&ConstructionInnovationInternationalBusinessLogisticsNonprofits&NGOsProjectManagementRunningtheOfficeTravelRecreation,Sports&Leisure Technology AppsCloudComputingHardwareInternetMobileSecuritySoftwareSOHO&HomeBusinessesOfficeTechnology BusinessResources Forms&AgreementsGuidesCompanyProfile BusinessDirectoryCreateaProfileSampleProfile BusinessTermsDictionaryPersonalFinanceTermsSlideshowsEntrepreneurProfilesProductReviewsVideos AboutUs CreateCompanyProfileAdvertiseEmailNewsletterContactUsAboutUsTermsofUseContributeContentIntellectualPropertyPrivacy ×ClosePanel
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