Low cost strategylow cost strategy中文Pricing tacticsOnline price strategyCost strategySouthwest airline low-cost strategyLow cost leadership strategyBroad low-cost strategyPricing modelValue-based pricing4P price strategyLow cost strategy disadvantagesThe 5 most common pricing strategies | BDC.ca
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Learn more about various pricing strategies that can help you define the best ... Penetration pricing—setting a low price to enter a competitive market and ... Home > Articlesandtools > Marketing,salesandexport > Marketing > Howtopriceyourproduct:5commonstrategies COVID-19 Startorbuyabusiness Businessstrategyandplanning Moneyandfinance Marketing,salesandexport Marketing Sales Export Employees Operations Technology Changeofownership Entrepreneurialskills Entrepreneur'stoolkit Blog Howtopriceyourproduct:5commonstrategies Don’tjustconsiderpricingyourproductbasedoncost Readtime:4minutes Share Decidinghowmuchtochargeforyourproductrequiresmorethoughtthansimplycalculatingyourcostsandaddingamark-up. “Howmuchthecustomeriswillingtopayfortheproducthasverylittletodowithcostandhasverymuchtodowithhowmuchtheyvaluetheproductorservicethey’rebuying,”saysEric Dolansky,AssociateProfessorofMarketingatBrockUniversityinSt.Catharines,Ont. Figuringouthowmuchthecustomervaluesyourproductorserviceandpricingitaccordinglyiscalledvalue-basedpricing.It’satechniqueDolanskybelievesmoreentrepreneursshoulduse. 5commonpricingstrategies Pricingaproductisoneofthemostimportantaspectsofyourmarketingstrategy.Generally,pricingstrategiesincludethefollowingfivestrategies. Cost-pluspricing—simplycalculatingyourcostsandaddingamark-up Competitivepricing—settingapricebasedonwhatthecompetitioncharges Value-basedpricing—settingapricebasedonhowmuchthecustomerbelieveswhatyou’resellingisworth Priceskimming—settingahighpriceandloweringitasthemarketevolves Penetrationpricing—settingalowpricetoenteracompetitivemarketandraisingitlater Howdoyouarriveatavalue-basedprice? Dolanskyprovidesthefollowingadviceforentrepreneurswhowanttodetermineavalue-basedprice. Pickaproductthatiscomparabletoyoursandfindoutwhatthecustomerpaysforit. Findallofthewaysthatyourproductisdifferentfromthecomparableproduct. Placeafinancialvalueonallofthesedifferences,addeverythingthatispositiveaboutyourproductandsubtractanynegativestocomeupwithapotentialprice. Makesurethevaluetothecustomerishigherthanyourcosts. Demonstratetocustomerswhythepricewillbeacceptable,whichincludestalkingtothem. Ifthereisanestablishedmarket,thecurrentpricerangewillhelpeducateyouaboutthecustomers’priceexpectations. Youstillhavetomakesurethevaluetothecustomerishigherthanyourcosts.Otherwiseyouwilllosemoneywitheveryproductyousell. EricDolansky AssociateProfessorofMarketing,BrockUniversity Value-basedpricing:Bestfordifferentiatedbusinesses Dolanskysaysentrepreneursoftenusedcost-basedpricingbecauseit’seasier.Theymayalsocopythepricesoftheircompetitors,which,whilenotideal,isaslightlybetterstrategy. Inanidealworld,allentrepreneursshouldusevalue-basedpricing,Dolanskysays.Butentrepreneurswhosellacommodity-likeserviceorproduct,forexamplewarehousingorplainwhitet-shirts,aremorelikelytocompeteonlowcostsandlowprices. Forentrepreneursofferingproductsthatstandoutinthemarket—forexampleartisanalgoods,high-techproductsoruniqueservices—value-basedpricingwillhelpbetterconveythevaluetheyoffer. 3waysvalue-basedpricingcanprovideanadvantage Invalue-basedpricing,theperceivedvaluetothecustomerisprimarilybasedonhowwellit’ssuitedtotheneedsandwantsofeachcustomer.Dolanskysaysacompanycangainanadvantageoveritscompetitorsinthefollowingways. Thepriceisabetterfitwiththecustomer’sperspective. Value-basedpricingallowsyoutobemoreprofitable,meaningyoucanacquiremoreresourcesandgrowyourbusiness. Whenapricedoesn’twork,theanswerisn’tjusttolowerit,buttodeterminehowitcanbettermatchcustomervalue.Thatmaymeanadaptingtheproducttobettersuitthemarket. Pricingneedstomatchyourtargetmarket Tosumup,pricingisoneofthemostimportantaspectsofyourmarketstrategy,whichalsoincludespromotion,placement(ordistribution)andpeople. “It’simportantwhenyouareconsideringyourpricethatyourealizeitisnotforyourself,butforyourtargetcustomers,”saysDolansky. Allpricingstrategiesaretwo-edgeswords.Whatattractssomecustomerswillturnoffothers.Youcannotbeallthingstoallpeople.But,rememberyouwantthecustomertobuyyourproduct,whichiswhyyoumustuseastrategythat’sappropriatetoyourtargetmarket. Discoveroursolutions Financing Applyonlineforaflexiblesmallbusinessloanupto$100k Advisoryservices AttractandretainmoreclientswithIntegratedSalesandMarketing Share
延伸文章資訊
- 1High Low Pricing - Overview, Rationale and Advantages
High low pricing is a pricing strategy in which a firm relies on sale promotions5 P's of Marketin...
- 2EDLP (Everyday Low Pricing) - Corporate Finance Institute
EDLP is a pricing strategy in which a company charges a consistently low price over a long-time h...
- 3What is a High-Low Pricing Strategy? (Examples, Pros, Cons)
Also referred to as “hi-lo” or “skimming” pricing method, high-low pricing is a common retail pri...
- 4The 5 most common pricing strategies | BDC.ca
Learn more about various pricing strategies that can help you define the best ... Penetration pri...
- 5low-price strategy - Barrons Dictionary - AllBusiness.com
establishing a relatively low price for a product or service, usually to stimulate demand and acq...
