Facebook data feedPixel has low event source match rateFacebook Commerce ManagerBrand safety business manager facebookFacebook product feed formatFacebook update catalogCreator StudioFacebook Launches Data-Source Management System ...
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Data sources are a vital part of Facebook advertising. They make digital ad targeting so revolutionary, allowing advertisers to target any ... Youarehere:Home/Facebook/FacebookLaunchesData-SourceManagementSystem,EventsManager Facebook’sEventsManagerpagerecentlylaunched.FacebookannouncedthelaunchofanewfeatureinBusinessManager,aunifiedinterfacethatallowsadvertiserstomanageallonlineandofflinecustomerdatasourcesinoneplace.ThefeatureiscalledEventsManager.ThisisgoingtobeanincrediblyusefultoolforanyFacebookadmanagementagency. EventsManager,whichholdsonlineandofflinecustomerdatasourcestakenfromwebsites,apps,CRM,POS,andemail,amongothers,canbeaccessedunderthetabMeasure&Report. EventsManager,designedtosimplifycustomerdatadiscovery,setup,management,andtroubleshooting,hasfivemainparts. 1.Appevents:AllowsadvertiserstomanageappcustomerdatawithFacebook.Itincludesadiagnostictoolthatstandardizesthecustomeventsreceivedfromappstoeventsthatcanbeusedforadoptimization,audiencecreation,andreporting. 2.Partnerintegrations:Allowsadvertiserstoconnecttoplatformsusedforcustomerpurchases,interaction,andmanagementtopullthedataintoEventsManager.PlatformsintegratedintothesystemincludeBigCommerce,Magento,Shopify,andWix. EventsManagercanbeaccessedfromthesectionMeasure&Report. 3. Customconversionsenhancements:Improvestherulecreationprocess,givesadvertiserstheabilitytosharecustomconversionsbetweenadaccounts,andincludesanincreasetothenumberofcustomconversionsallowedperadaccountto100. 4.FacebookPixelenhancements:Includesanewdiagnosticstabthatprovidesdiagnosticsaboutcommoneventerrors,linkstothelocationoftheerrors,andrecommendedtroubleshootingsteps. 5.Offlineeventsenhancements:Includesaredesignoftheuploadfunctionality.Theredesignfeaturesautomaticdatamappinganderrormessagesforinvaliddata. DatasourcesareavitalpartofFacebookadvertising.Theymake digitaladtargetingsorevolutionary,allowingadvertiserstotargetanycustomersanytime,anywhere, bydemographics,interests,behaviors,devices,andmore. ThisnewEventsManagersystemwillundoubtedlymakedatamanagementeasier.OurCEO,BrianMeert,isoptimisticaboutthenewsystem. “TrackingeventsonFacebookisessentialforadvertisers’success.BycreatingthenewEventsManagersystem,Facebookistakingthestepstomakethisareaeasiertonavigate.Itsfeatures,onlineandofflineeventsandpartnerintegrations,makeiteasierforretailerstodeterminethevalueofFacebookadvertisingtoin-storesales.” EventsManagerisavailablenow. CommentscommentsAboutAnneFelicitasPossessingfiveyearsofdigitalwritingexperience,AnneFelicitasistheblogeditorofAdvertiseMint,aFacebookadvertisingagencythatspecializesinFacebookandInstagramadmanagement.Annewritescontentandoverseesateamoffreelancewritersandcontributors,ensuringtheAdvertiseMintblogregularlyproducesbothshort-andlong-formcontentrelatedtosocialmedia,marketing,andadvertising. CompleteGuidetoFacebookTargeting DownloadourFREEFacebookguidewithover850adtargetingoptions. ** CommentsThisfieldisforvalidationpurposesandshouldbeleftunchanged. SpeakwithanAdvertisingSpecialist Wanttolearnmoreaboutwhatadvertisingplatformsarebestforgrowingyourbusiness. ScheduleaFREEcallwithourexperts. AdTargetingInfographics AmazonDSPAdTargeting FacebookAdTargeting HiddenFacebookAdTargeting LinkedInAdTargeting SnapchatAdTargeting DigitalAdPlatformPolicies HeartheAudiobookFREEonAudible BrowsebyPlatform PopularArticles (Updated2021)HowtoViewWhatYourFacebookProfileLooksLiketoOthers HowtoMakeMoneyonTikTok NewInstagramSortingFeatureShowsWhoAppearsonYourFeedtheMost 12WaystoBecomeTikTokFamous Here’sWhereInstagramKeepsAllthePostsYouLiked HowtoHideYourFacebookPostfromaSpecificPerson Instagram’sWarningNotificationGivesAt-RiskAccountsaSecondChance 6ImportantMarketingTheoriesandHowtoApplyThemonSocialMediaCampaigns 35BannedandRestrictedProductsYouCan’tAdvertiseonFacebook AdvertiseMint NEWSLETTER Getexpertinsightsandlatestnewsindigitaladvertisingeveryweek NEWSLETTER Certifications
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