How to Setup Standard Events with Facebook Pixel | Create.net

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How to Open the Event Setup Tool · 1. Load up Facebook Business Suite. · 2. Select More Tools from the left-hand menu. Facebook Business Suite - More Tools · 3. HelpCentre Search Support> PromotingYourWebsite> SocialMedia HowtoSetupStandardEventswithFacebookPixel TheFacebookPixelcanhelpyoutoeffectivelytracktheimportantactionsthataretakingplaceonyourwebsite.Whetherthat’showmanypeopleareclickingacall-to-action,howmanyvisitorsareabandoningtheircarts,howmanytimesaleadformisused...TherearesomanydifferentoptionsastohowyoucantrackactivitywiththePixelthattheexamplesabovereallyonlyscratchthesurface. Whilethisisanexcitingprospectinandofitself,themostpowerfulfeatureofthePixelbyfariswhatitlearnsaboutthepeoplewhotaketheseactions.Thisisinformationthatyoucanuselaterontocreatehighlytargetedadvertisementsthatyoucancontinuetooptimiseformoresalesatlowercosts. Beforeyougetstartedwithyouradvertisingcampaigns,you’llneedtosetuptheStandardEventsthatyouwouldliketotrack.Ifyou’reusingthePixelwithCreate,someofthekeyEventsFacebookofferswillhavealreadybeensetupforyou: -Whensomeoneviewsyourcontent-Whensomeoneaddsanitemtotheircart-Whensomeoneentersthecheckoutprocess-Whensomeonecompletesapurchaseonyourwebsite WiththeEventsToolinFacebookBusinessManager,youcandefineotherStandardEventsforthePixeltotrack.ThisguidewillwalkyouthroughhowyoucangetstartedwiththePixelEventSetupTool.   Note:TheabovevideoisnotreflectiveoftheFacebookBusinessSuiteupdates.  HowtoOpentheEventSetupTool Youdon’tneedtoaddanycodetoyourwebsiteinordertostarttrackingEvents.FacebookprovidestheEventSetupToolwhichwillallowyoutospecifytheactionsyouwouldliketotrackbypickingthemoffyourwebsitepage. Toopenthistool: 1.Loadup FacebookBusinessSuite. 2. Select MoreTools fromtheleft-handmenu 3.Click EventsManager 4.GototheSettingstabforyourPixel 5.ScrolldowntoEventSetupandclickOpenEventSetupTool Note:PleasedonotswitchontheoptiontoTrackEventsAutomaticallyWithoutCode.Thecodehasalreadybeensetuponyourwebsitetoamuchhigherdegreeofaccuracybyus.SwitchingthisoptiononcouldinterferewiththeCreatesetupandcorruptyourtracking. 5.EnteryourURLinthefieldprovidedandclickOpenWebsite Youwillnowbetakentoyourwebsite.Facebookwillopenwithabriefintroductionthatyoucaneitherreadthroughorexitandthenyou’llbeabletomoveontomarkingactionsonyourwebsite.   UnderstandingtheEventSetupTool Awindowwillopeninthetop-leftofyourwebsite.ThisisFacebook’sEventSetupToolthatwillhelpyoutocreatetheEventsyouwouldliketotrack.Youcannavigatetoanypageonyourwebsiteandthiswindowwillstayopen. Therearetwooptionsthatyoucanusetotrack: TrackNewButton-ThisallowsyoutoselectanybuttononthepageandturnitintoanEvent.Forexample,ifsomeoneweretoclick“Send”onanenquiryform,youcouldtrackthisinyourPixelDashboard. TrackaURL-ThisallowsyoutoassignanEventtosomeonelandingonapage.Forexample,ifsomeoneweretolandononeofyourcategorypages,youcouldassignaneventtothissothatyoucanadvertiseproductsfromthiscategorytothosevisitorslateron.However,mostoftheeventswhereyouwouldneedtousethisoptionhavealreadybeensetupforyoubyCreate. Whenyouselecteitheroftheseoptions,youwillbeaskedwhatEventyouwouldliketotrack.Asmentionedbefore,someofthesehavealreadybeensetupforyousoyoudon’tneedtocreateanymoreEventsforthem.TheEventsalreadysetupare: AddtoCart InitiateCheckout Purchase ViewContent Ifyourunanecommercestore,youwillnotneedtocreateanymoreEventsaroundanystageofthecheckoutastheseareallsetupforyou.Duplicatingexistingeventscouldleadtoinaccurateandinflatedtracking.FacebookwillprovideyouwithadropdownlistofotherEventsthatyouareabletotrackinadditiontothepresetones. Hereareacoupleofexamples: TrackingLeadswiththeFacebookPixel Foranyservice-basedbusiness,anenquiryisusuallythefirststeptowardsavisitorbecomingaclient.It’sacrucialpartofyoursalesprocessandtherefore,trackingthisisessentialforoptimisingyoursalesprocessandacquiringnew,similarprospects.WiththePixel,youcanremarkettothosewhohaveusedyourformandtargetmorepeoplethatarelikelytoenquireaswell. Here’showtosetthisup: 1.HeadtoyourContactpageorwhereveryourenquiryformisplaced. 2.SelectTrackNewButtonontheEventSetupTool 3,ClicktheSendMessagebuttononyourcontactform 4.Usethedrop-downboxtoselecttheEventyouwouldliketotrack.Inthisinstance,wewillbeusingtheContactEventbutyoucouldalsouseLead.  5.ClickConfirmtocreateyourEvent   ThisEventhasnowbeensetupandyouwillstartcollectingdataafteryouclickFinishSetupinthetop-rightoftheEventSetupTool.YoucanalsoDelete,EditandviewmoredetailsaboutyourEventundertheEventsonThisPagetab.   TrackYourEmailSubscribers Thevisitorsthatsignuptoreceiveyouremailshavedemonstratedthattheywouldliketohearwhatyouhavetosay.YoucanusethePixeltotracktheseusers.Thiswillthenallowyoutoremarkettothesepeoplewithspecificmessagingatalaterdateorallowyoutooptimiseanadvertisingcampaigninordertohelpyouacquiremoreemailsubscribers. Whicheversignupformyouhaveonyourwebsite,youshouldtrackthebuttonusedtosubmitanemailaddressinorderforthisEventtowork.Forexample,ifyouareusingCreate’sFooterSignupForm,youshouldtrackthe+buttonusingtheEventSetupTool. SelecttheSubscribeEventtotrackthis.Thiswillrecordyoursubscribebuttonacrosseverypageofyourwebsite.    TrackingYourAdvocates Wordofmouthisoneofthemostpowerfulwaysofreachingnewcustomers.Ifyouhavepeopleouttherethatarealreadytalkingaboutyourbrand,wouldn’titbegreattoknowwhotheyareandkeepencouragingthembacktoyourstoreasmuchasyoucan?WecandothisbytrackingtheRecommendthistoafriend+buttononyourProductpages. Todothis,wewouldclicktheRecommendtoafriend+buttonandtrackthebuttonatthebottomoftheform.Thiswouldbedoneinexactlythesamewayasbefore.Whenyoufinishthesetup,yourPixelwillthenbetrackinganyonewhohasgoneoutoftheirwaytorecommendoneofyourproductstoafriend.Youcanthentargetthemwithspecialoffersorencouragethemtojoinyourmailinglistinordertoenticethembacktoyourstoretimeandtimeagain. TherearehundredsofothersetupsthatyoucanusetomonitoryourwebsiteactivitythroughthePixel.It’sworthwhiletakingthetimetothinkaboutallthedifferentresourcesyouhaveavailableonyourwebsite,howtheywouldleadtoasaleandthenexperimentingwithsomeoftheseeventstoactontheseideas.   TestingYourEvents Onceyou’vesetupyourEvents,youcantestthemtomakesuretheyareworkingproperlythroughyourFacebookBusinessManager.YoucancheckyourEventsatanytimebygoingtotheTestEventstabforyourPixel. OnceontheTestEventsscreen,enteryourwebsiteURLinthefieldunderTestBrowserEventsandclickOpenWebsite.YourwebsitewillopeninanewtabsothatyoucancarryouttheEventsthatyouhavesetup.EverytimeyoucompleteoneofyourEvents,itwillberecordedonyourFacebookBusinessManagertab. You’llbeabletoeasilyidentifywhicheventsareyoursbycheckingtheSetupMethod.AnythatyouhavecreatedwillbemarkedasEventSetupTool.Youcanexpandanyoftheseeventstofindoutmoreabouthowtheyweretriggeredspecifically.    NextSteps NowthatyouknowhowtosetupEventswiththeFacebookPixel,besuretocheckoutCustomConversionstolearnhowtogetmorefromyourEvents.Customconversionsallowyoutogetmorespecificabouttheactionshappeningonyourwebsiteandallowyoutoassignmonetaryvaluestotheactionsyou’retrackingforevenmorepowerfultrackingandoptimisationpossibilities. HowtoSetupCustomConversionswiththeFacebookPixel>>   FAQ DoesitmatterwhatEventTypeIselect? Itdoesn’tmatterwhatEventTypeyouassigntoanaction.Forexample,forleadsubmissionformsyouwouldbeinclinedtousetheLeadEvent,butselectinganyoftheotherEventTypesdoesnotchangethewaythattheEventworks.PleasebeawarethoughthatanyEventsthatyouusetorecordseparateactionswillbetrackedinaggregateandmayinflateyourdata.ForthisreasonwerecommendnotusingtheAddToCart,InitiateCheckout,ViewContentandPurchaseEvents. DoesitmatterifIusethesameEventTypefordifferentactions? YoucanusethesameEventTypefordifferentactionsonyourwebsite.However,whenyoucometoviewyourdata,thetwoseparateactionswillbothhavebeenrecordedasthesameEvent.YoucanseparatetheseactionsbyusingCustomConversionssolongastheyareondifferentpages.Forthisreason,wedonotrecommendusingoneEventTypefortwodifferentactionsonthesamepage.  WherecanImakechangestoordeletemyEvents? YourEventscanbeupdatedbyopeninguptheEventSetupToolonyourwebsite.SimplyclicktheAllEventstabandexpandtheEventyou’dliketomakechangesto.ThisiswhereyoucandeleteyourEvents. Foroneactionacrossmultiplepages,doIhavetocreatethesameEventoneachpage?  Whereyouhaveanactionthatoccursonmultiplepagesthatyouwanttotrack,youshouldonlyneedtosetthisuponce.Forexample,wherewetrackedtheRecommendtoaFriendactionabove,weonlyneededtosetthisupononepage.FacebookusesAItodetectinstanceswherethesamebuttonoccursondifferentpages.However,youmaywanttoconfirmthisusingFacebook’sTestEventstabtomakesuretheyaretrackingthiscorrectly.    RelatedArticles WhatdatadoestheFacebookPixelcollect? RelatedArticles TheBestPlacesToFindFreeStockImages&Photos HowToSetUpFacebookLiveChatOnYourWebsite MoreQuestions? Ifyouhaveanyfurtherquestions,pleasegetintouchandwewillbehappytohelp. GetinTouch We'rewithyoueverystepoftheway StartFreeTrial

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