Add a Facebook Pixel to your event | Eventbrite Help Center

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Go to “Tracking pixels” (under “Marketing”). 3. Click “Facebook pixel” and enter your Facebook pixel ID. 4. Optional: Create additional events. 5. Save your ... AddaFacebookPixeltoyourevent UpdatedbySupport Category:UnderstandingEventbriteFees&Features Here'showyoudoit: Checkthisfirst. AddyourpixeltoyourEventbriteevent 1.Gotoyoureventdashboard. 2.Goto“Trackingpixels”(under“Marketing”). 3.Click“Facebookpixel”andenteryourFacebookpixelID. 4.Optional:Createadditionalevents. 5.Saveyourchanges. Confirmyourpixelisfiring 1.InstalltheFacebookPixelHelper. 2.Testyourpixel. Helpfullinks AddaFacebookpixeltoyoureventtotrackattendeeactivityandrecordpurchases.First,locatethepixelIDinyourFacebookpixelsettings.Then,goto“Trackingpixels”toaddit.Eventbritecannothelpyouanalyzeyourpixeldata.Ifyou'vealreadyaddedaFacebookpixeltoyoureventandwanttovieworuseyourdata,viewtheeblink{FacebookBusinessHelpCenter=>https://www.facebook.com/business/help}formoreinformation. Checkthisfirst.

☑️YouneedyourFacebookpixelID.ThepixelIDisusually15-16numberslongandviewableinyourFacebookBusinessManager.LearnhowtocreateaFacebooktrackingpixel.

☑️Facebookrequiresverifieddomainsforsomefunctionality.However,youwon’tbeabletoverifythedomainofyourEventbriteeventbecauseEventbriteisathird-partywebsite.Formoreinformation,visitFacebook’sbusinessHelpCenter.

☑️Forintegratedadsandtracking,checkoutSocialAdsinEventbriteBoost.

AddyourpixeltoyourEventbriteevent 1.Gotoyoureventdashboard.

GotoManageeventsinyouraccount.Thenselectyourevent.

2.Goto“Trackingpixels”(under“Marketing”). 3.Click“Facebookpixel”andenteryourFacebookpixelID.

Choosebetween“Thisevent”and“Allevents”.

  • Thisevent—Thispixelwillonlybeonyourcurrentevent.Itwon’tbeincludediftheeventiscopied.
  • Allevents—Thispixelisonalleventsonyouraccount,evenonesyoucreatelater.
4.Optional:Createadditionalevents.

Bydefault,yourFacebookpixelfiresthefollowingstandardactions:

  • Pageviewwhenpeopleloadyoureventlisting
  • Purchasewhentheycompletetheirorder

Ifyouneedtocollectmoreinformation:

  1. ClickAddstandardevent.
  2. Choosewhenyouwantthiseventtofire.
  3. Selectthelabelforthisevent.

Youhavethefollowingoptionsforwhentofire:

  • Eventlisting—whenattendeesvisityoureventpage
  • Eventregister—whenattendeesviewtheorderform
  • Eventorderconfirmation—whenattendeescompleteapurchase
  • Reservedseatingpickaseat—whenattendeeschooseaseatforareservedseatingevent

Thewebsiteactionaffectshowyourpixelappearsinyourdata.Forexample,ifyouwantyourpixeltofirewhensomeonegetstotheorderform,youmightchooseEventregisterandWebsitecheckoutsinitiated.

5.Saveyourchanges. Confirmyourpixelisfiring 1.InstalltheFacebookPixelHelper.

TheFacebookpixelhelperisaGoogleChromeextensionthatshowsyouwhenaFacebookpixelfires.Clickheretoinstalltheextension.

2.Testyourpixel.

Visityoureventpageandchecktheextension.Ifyoudon’tseeyourpixel,makesurethepixelIDyouenterediscorrect(withnospacesorextracharacters).

Ifyouseeanyerrormessagesonyourpixel,clickonthemtoseemoreinformation.

TIP:Ignoreanypixelsthataren’tyours.Eventbriteusestrackingpixelsaswell,buttheywon’tinterferewithyourdata.

Helpfullinks

LearnmoreatFacebook’sHelpCenter.

  • eblink{CreateaCustomAudienceusingevents=>https://www.facebook.com/business/help/666509013483225}
  • eblink{Checkthatyourpixelisactive=>https://www.facebook.com/business/help/218844828315224}
  • eblink{UsetheFacebookPixelHelper=>https://www.facebook.com/business/help/198406697184603}
  • eblink{FacebookBusinessHelpCenter=>https://www.facebook.com/business/help}
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