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14 Memorable Quotes From Jab, Jab, Jab, Right Hook - Forbes

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Jab, Jab, Jab, Right Hook (HarperBusiness, 2013) by Gary Vaynerchuk Gary Vaynerchuk's new book will help you rethink how you market and sell ... BETAThisisaBETAexperience.Youmayopt-outby clickinghereMoreFromForbesJan14,2021,11:52amESTCanWeSaveSocialMedia?Yes,WeHaveNoChoiceNov10,2020,11:10amESTCannabisChallengesDifferInEachStateWhereIt’sNewly-LegalSep9,2020,12:12pmEDT5UnexpectedPlacesToFindYourNextGreatBusinessIdeaJun21,2020,11:07amEDTIsItTimeToChangeDirectorBoardCompensationInPrivateRealEstateFirms?Jun16,2020,10:29pmEDTWaysEntrepreneursCanStretchTheirCapitalJun11,2020,12:43pmEDT2MillionProfessionalsPolledOnHowToMakeVirtualConferencesBetter—HereAreTheirTop10HacksJun6,2020,11:41pmEDTStealingCustomersFromYourMegaRivalsMay19,2020,08:36pmEDTAgriculture:AnUberMomentForEntrepreneursMay15,2020,08:53amEDTDifferencesClarify,ParticularlyInACrisis—WhyYourBoardNeedsBoxingGlovesNow!EditStoryOct11,2013,09:00amEDT|14MemorableQuotesFromJab,Jab,Jab,RightHookDanSchawbelFormerContributorOpinionsexpressedbyForbesContributorsaretheirown.LeadershipSharetoFacebookSharetoTwitterSharetoLinkedin Jab,Jab,Jab,RightHook(HarperBusiness,2013)byGaryVaynerchuk GaryVaynerchuk'snewbookwillhelpyourethinkhowyoumarketandselltoyourcustomers.Heexplainshowyouhavetoconstantlygivevaluetoothersbeforeaskingthemtobuyyourproductsandservices.Thebookiscalled Jab,Jab,Jab,RightHook:HowtoTellYourStoryinaNoisySocialWorldanditwillbepublishedbyHarperBusinessonNovember26th.Inthebook,VaynerchukgivesnumerousexamplesofhowcompanieslikeDunkin'DonutsandLacostehavesuccessfully(orunsuccessfully)usedpopularsocialmediatoolsincludingFacebook,Twitter,InstagramandPinterest.Heusesenoughexamplesforeachtoolthatyougainasolidunderstandingofwhatworksandwhatdoesn'tinthecontextofeachone. Vaynerchukhasalotofcredibilityinthesocialmediaspace,withthreebooksnowandagrowingconsultingcompanycalledVaynerMedia,whichhasFortune500clientssuchasGEandtheNewYorkJets.Themainmessageinthebook,andhismantra,isthatyouneedtoemotionallyinvestinyourcustomersforthemtocareaboutyou.Ifyouselltoohardonsocialmedia,peoplewillignoreyou,butifyousupportyourcommunity,theywillwanttodobusinesswithyou.Afterreadingtheentirebook,thefollowingthirteenquotesreallystoodouttome: 1."Ittookthirty-eightyearsbefore50millionpeoplegainedaccesstoradios.Ittooktelevisionthirteenyearstoearnanaudiencethatsize.IttookInstagramayearandahalf." 2."Greatmarketingisallabouttellingyourstoryinsuchawaythatitcompelspeopletobuywhatyouareselling." 3."Thereisnosalewithoutthestory;noknockoutwithoutthesetup." 4."Astoryisatitsbestwhenit'snotintrusive,whenitbringsvaluetoaplatform'sconsumers,andwhenitfitsinasanaturalstepalongthecustomer'spathtomakingapurchase." 5."Today,gettingpeopletohearyourstoryonsocialmedia,andthenactonit,requiresusingaplatform'snativelanguage,payingattentiontocontext,understandingthenuancesandsubtledifferencesthatmakeeachplatformunique,andadaptingyourcontenttomatch." 6."Yourstoryneedstomovepeople'sspiritsandbuildtheirgoodwill,sothatwhenyoufinallydoaskthemtobuyfromyou,theyfeellikeyou'vegiventhemsomuchitwouldbealmostrudetorefuse." 7."Successfulstorytellingbuildsbrandequity,andbusinesseswithhighbrandequitydon'tneedtodrawasmuchattentiontothemselvesandtheirachievementsasthosethatarestillestablishingtheirvaluetothecustomer." 8."OneoutofeveryfivepageviewsintheUnitedStatesisonFacebook!" 9."OnFacebook,thedefinitionofgreatcontentisnotthecontentthatmakesthemostsales,butthecontentthatpeoplemostwanttosharewithothers." 10."Ifyou'reinbusiness,firstandforemost,youhavetobenice.Showyourcustomersthatyoucare." 11."Useeverycustomerpointofcontacttoweavestoriesaboutwhoyouareandwhatyourbrandstandsfor." 12."IttookFlickrtwoyearstoreachthemilestoneof100millionuploadedpictures;ittookInstagrameightmonths." 13."Creatingcontentthatallowsustoshareourexperiences,thoughts,andideasinrealtimeisbecominganintrinsicpartoflifeinthetwenty-firstcentury." 14."Theskillsetsittakestobeasuccessfulentrepreneur,asuccessfulmarketer,orarelevantcelebrityisadifferentskillsetthanyouneededtenyearsago,eventhoughthatwastheskillsetthatmatteredfordecades." DanSchawbel istheauthoroftheNewYorkTimesbestsellingbook, PromoteYourself:TheNewRulesForCareerSuccess (St.Martin’sPress).  DanSchawbelPrintReprints&Permissions

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