Facebook pixel - Shopify Help Center

If you edited your theme file code to add a Facebook pixel, then you need to remove the pixel code before you can add a Facebook pixel ID using the Facebook ... ShopifyHelpCenter Topics Marketingandpromotions Analyzingonlinemarketing Facebookpixel IntrotoShopify MigratetoShopify Shopifyadmin Youraccount OnlineStore POS Saleschannels Shopifycheckout Domains Products Payments Locations Shippinganddelivery Customers Orders Discounts Metafields ShopifyInbox Marketingandpromotions Developingamarketingplan Contentmarketing ImprovingSEO MarketinginShopify Analyzingonlinemarketing Measuringmarketingperformance Facebookdatasharing Facebookpixel SettingupBingAdsconversiontracking ShopifyEmailanalytics GoogleAdsconversiontracking Pixeltrackingonthepost-purchasepage Remoteshoppingexperience Preparingforseasonalsales Flashsales Analytics Apps Sellcross-border ExpertsMarketplace ShopifyCommunity Organizationmanagement Taxes Customshoppingexperiences Finances Facebookpixel ThispagewasprintedonDec05,2021.Forthecurrentversion,visithttps://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/facebook-pixel. WhenyousetuptheFacebookchannel,youcanaddapixeltotrackcustomerdataandbehaviouronyourOnlineStore.TouseaFacebookpixel,youneedtosetacustomerdata-sharinglevel.It'suptoyoutodecidehowmuchdatayouwanttotrackusingthepixel.TheStandarddatasharingsettingsendsonlycustomerbehaviour.TheEnhancedandMaximumsettingssendadditionalcustomerinformationincludingname,location,andemailaddress.YoucancreateaFacebookpixelusingFacebookAdsManager,orintheFacebookchannel.Ifyou'veaddedaFacebookpixeltoyouronlinestorethemecodebefore,thenremovetheFacebookpixelcodefromyouronlinestoreafteryousetupyourpixelusingtheFacebookchannel.FacebookpixelscanhelpimproveyourstoresmarketingcapabilitiesandtheperformanceofFacebookads.TocreateFacebookadsyouneedtoconnectaFacebookadaccount. Note IfyouworkwithanadvertisingagencyoruseanapptomanageyourFacebookadsortraffic,thenmakesurethataddingaFacebookpixeltoyouronlinestorewon'tcauseduplicateorincorrectdatainyourreports. CreatingaFacebookpixel YoucancreateanewFacebookpixeldirectlyintheFacebookchannelbyclickingCreatenewinthepixelset-upbox,oryoucancreateaFacebookpixelinFacebookAdsManager.TocreateapixelinFacebookAdsManager,refertotheFacebookHelpCenter. AddaFacebookpixeltoyouronlinestore WhenyouaddaFacebookpixeltoyourFacebookchannel,thepixelintegrateswithyouronlinestore.AFacebookpixelcanbeaddedwhenyou'resettingupInstagramShopping,FacebookShop,orFacebookMarketing,butit'srequiredonlyfortheFacebookMarketingfeature.BeforeyoucanaddaFacebookpixel,youneedtoenabledatasharingintheCustomerdata-sharingsection.YoucanmanageyourFacebookpixelintheDatasharingsettingswithintheSettingssectionoftheFacebookchannel.IntheCustomerdata-sharingsectionofyourDatasharingsettingsintheFacebookchannel,there'salistofpixelsthatyouhavecreated.ClickConnecttoconnectapreexistingFacebookpixelorclickCreatenewtocreateanewFacebookpixel.AfteryouaddaFacebookpixeltoyouronlinestore,makesurethatit'sworkingbyusingFacebookAdsManager.LearnabouthowtotellifyourFacebookpixelisworkingfromtheFacebookHelpCenter. Note Ifyou'verecentlyaddedaFacebookpixeltoyouronlinestore,thenyouneedtowaitforcustomeractivitybeforeanydataisshowninFacebookAdsManager. Steps: InyourShopifyadmin,clickFacebookintheSaleschannelssection. ClickSettings,andthenclickDatasharingsettings. IntheCustomerdata-sharingsection,clicktheEnabledata-sharingtoggle. IntheChoosedata-sharinglevelsectionselectStandard,Enhanced,orMaximum. Selectyourpixelfromthelist. ClickConfirm. ChangeorremoveaFacebookpixelfromyouronlinestore Steps: InyourShopifyadmin,clickFacebook. ClickSettings. IntheDatasharingsettingssection,clickDisconnecttoremoveyourcurrentpixel. Connectanotherpixel,orcreateanewone. IfyoueditedyourthemefilecodetoaddaFacebookpixel,thenyouneedtoremovethepixelcodebeforeyoucanaddaFacebookpixelIDusingtheFacebookchannel.Ifyoudon'tremovethepixelcode,thenyourstorewillhavemorethanonepixelonit,whichcanresultinduplicateorincorrectdatainyourreports. Removepixelcodefromyourthemefile Desktop iPhone Android FromyourShopifyadmin,gotoOnlineStore>Themes. FromtheShopifyapp,tapStore. IntheSaleschannelssection,tapOnlineStore. TapManagethemes. FromtheShopifyapp,tapStore. IntheSaleschannelssection,tapOnlineStore. TapManagethemes. IntheCurrentthemesection,clickActions,andselectEditcode. Clickthetheme.liquidfiletoopenthecodeeditor. DeletetheFacebookpixelcode.Youcanfinditbetweenthe

andtags. ClickSave. RemoveyourFacebookpixelinyourOnlineStorepreferences InyourShopifyadmin,clickOnlineStore>Preferences. IntheFacebookpixelsection,clickChange. DeletetheFacebookpixel,andthenclickSave. Customerdata-sharingevents AfteryouaddaFacebookpixelinShopify,thepixeltrackscertaineventsonyouronlinestore,suchaswhenacustomerviewsacertainpage.Formoreinformationoncustomerdata-sharingevents,refertoFacebookdatasharing. ReadytostartsellingwithShopify? Tryitfree