3 Ways to Add the Facebook Pixel to Your Website - Jon ...

If you just created your pixel and clicked “Continue Pixel Setup” in the step above, click to “Install Code Manually.” ... Now, click the green ... GenericselectorsExactmatchesonlyExactmatchesonlySearchintitleSearchintitleSearchincontentSearchincontentSearchinexcerptHiddenHidden847SHARESFacebookTwitterBufferLinkedin[NOTE:Thisposthasbeenupdatedandcompletelyrewrittenfromanoriginalpublicationin2017.]YouhopefullyknowbynowthattheFacebookpixelisimportant—it’sreallyfreakingimportant.It’stheFacebookpixelTheFacebookpixelhelpsadvertiserstrackeventsthatoccurontheirwebsiteandreachpeoplewhoperformedthoseeventswithads.thatallowsyoutocreatepowerfulaudiencesforadtargeting,rundynamicads,trackconversions,andoptimizeforconversions.Somemarketersremainslowtoaddthepixel—oradditcorrectly.Themostcommonreasonisintimidation.Theyassumetheprocessiscomplicatedandoverlytechnical.Whilethepixelcangettechnical(particularlyrelatedtostandardandcustomevents),itisextremelysimpletoapplyitforitscoreutility.Let’stakeacloserlookatthreedifferentmethodsthatallowyoutoinstallthepixeleasilyandproperlytoday…CreateYourPixelIt’spossiblethatyoudon’thaveapixelyet.Ifso,gotoEventsManagerbyfindingitinyourBusinessToolsmenuatthetopleftinBusinessManager…Ontheleft,clicktoConnectDataSources(youmayfirstneedtohoveroverthegreencirclewithawhite+init).Select“Web”andclick“GetStarted.”Select“FacebookPixel”andclick“Connect.”Nameyourpixel.YoucanalsoentertheURLofyourwebsitetocheckandseeifitwassetupbefore.Nowclick“ContinuePixelSetup”…LocateYourPixelforManualInstallIfyoujustcreatedyourpixelandclicked“ContinuePixelSetup”inthestepabove,clickto“InstallCodeManually.”Now,clickthegreenbuttontocopyyourcode.Ifyoupreviouslycreatedyourpixelandtriedtoinstallitatanothertime,clicktheAddEventsdrop-downandselect“FromaNewWebsite.”Formoredetails,readthispostonfindingyourpixelorwatchthevideobelow.1.InstallYourCodeManuallywithGoogleTagManagerFirst,knowthatthereareamillionandonewaystoinstallyourpixelcodemanually.Thegoal:AddthebasepixelcodeimmediatelybeforetheclosingHEADtagoneverypageofyourwebsite.ThiscanbedonewithWordPressplugins,creativeprogramming,andsometimeswithinthemesettings.I’vedoneitthesewaysbefore.ButI’vesincegraduatedtoGoogleTagManager(I’llneedtocovermoreaboutwhyinaseparatepost).IfyouchoosetouseGoogleTagManager,followthesetwoprimarysteps…1.CreateaTag.Nameyourtagsomethinglike“FacebookPixel–BaseCode.”UsetheCustomHTMLtagtypeandpasteyourbasepixelcode(foundinthepriorstep)here.2.SelectYourTriggerIntheTriggeringsectionbelowyourtag,editandselectthe“AllPages”PageViewtrigger.Saveyournewtagandpublishyourchanges.2.UseaPartnerIntegrationInsteadofinstallingthecodemanually,choosetheoptionto“useapartner.”Thereareawholebunchofoptionstochoosefrom…I’mnotgoingtogointoeveryintegration,forobviousreasons.But,let’slookatShopify,apopularoption,asanexample.IrecommendturningonAdvancedMatching.SelectyourOnlineStoreinShopify.WithinyourShopifypreferences,pasteyourFacebookPixelID.Notethatthisisn’tyourentirepixelcode,butratherthenumericvaluethatrepresentsyourPixelIDwithinthecode.Onceyou’redone,verifyyourconnectionWithinyouradset,youcanfurthernarrowtargetingbyaddingaconnectiontoapage,app,oreventthatyoucontrol..Ifyougetagreendot,you’regood!3.UsetheFacebookWordPressPluginOneoftheintegrationoptionsisWordPress.Iassumethiswillbeanotherlikelychoiceformany.Solet’swalkthroughit,too.First,IrecommendturningonAdvancedMatching.DownloadtheFacebookWordPressplugin.Installandactivateyourpluginasyounormallywould.EnteryourPixelID(seetheShopifyexampleifyouneedit)andturnonAdvancedMatching.Thenverifyyourpixel.Ifyougetagreendot,you’regoodtogo.Wewon’tworryaboutaddingeventsfornow.Thatwillbeanotherpost!LearnMoreAbouttheFacebookPixelWanttomastertheFacebookpixel?TakeyourlearningastepfurtherwiththeFacebookPixelMasterclass,avideoseriescoveringadvancedtopicsrelatedtothepixel.We’llgointodetailrelatedtopixeleventsPixeleventsallowyoutotrackspecificactionsonyourwebsitethatcanbeusedforreporting,targeting,andoptimization.,customconversionsCustomconversionsletyoucreaterulesforeventsorURLssothatyoucanbettertrackandoptimizeforspecificactionswithFacebookads.,tracking,optimizationHowyouoptimizeimpactswhoseesyourFacebookad.Facebookwillshowyouradtopeoplemostlikelytoperformyourdesiredaction.,andtargeting.GOHERETOSIGNUP!Or,ifyouaren’treadyfortheadvancedtopics,checkoutmyFacebookPixelBasicsfreevideoseries(thisisalsoincludedwithinFacebookPixelMasterclass).Youcanregisterbyclickingthelinkbelow…[GETTHEVIDEOSERIES]Itincludeseightlessonscoveringwhatthepixelis,whyit’simportant,howitworks,howtoaddittoyourwebsite,andhowtotestthatit’sworking.Enjoy!CloseRegisterForFacebookPixelBasicsFreeVideoSeriesFirstName*LastName*Email*Submit847SHARESFacebookTwitterBufferLinkedinNew10Tipsfrom10Years10importantlessonslearnedaboutFacebookadsduringthepast10years.Receiveaseriesof10emails,oneeveryday.FirstNameEmailYes,Iwouldliketoreceive'10Tipsfrom10Years'emailsfromJonLoomerIagree.Clickheretoviewourprivacypolicy.NewTheBasicsThefivebasicstepstosettingupasuccessfulFacebookadcampaign.Receivealinktoadifferenttipeveryday.Eachtipincludesavideoandwrittenlesson.FirstNameEmailYes,Iwouldliketoreceive'TheBasics'emailsfromJonLoomerIagree.Clickheretovi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