The 5 Facebook pixel events you need to implement in your e ...

Facebook Pixel event: ViewContent · Facebook Pixel event: AddToCart · Facebook Pixel event: InitiateCheckout · Facebook Pixel event: Add Payment Info · Facebook ... Newsfeed.org >Tutorials>The5Facebookpixeleventsyouneedtoimplementinyoure-shop The5Facebookpixeleventsyouneedtoimplementinyoure-shop RenataEkine 15.1.2020 Tweet Ifyouarejuststartingoutinthee-commercespacethenyouknowthatFacebookpixelisthefirstthingyouneedtoimplementonyourwebsiteinordertoensurethatyouareoptimisingforwhatisimportantforyourbusinessandgetbetterresults.  AreyoutrackingandoptimisingfortherightFacebookpixelevents?ThisisthemostimportantquestionyoushouldaskbeforeyoustartrunningyourFacebookcampaigns.Pretendyouareyourpotentialcustomer,visityourwebsiteandwritesometypicalpurchasepathsthatauserwillgothroughfromthemomenttheyenteryoursiteuntiltheypurchase.Thesepaths,akaconversionfunnels,willhelpyoumatchcertainsegmentsofeachpathtoFacebook’sstandardevents.  ConversionfunnelsandFacebookevents Acommonpathmightbe:Someonevisitsyourwebsiteandseesaproducttheylike.Theyclicktoviewmoreinfoabouttheproduct,cost,deliveryetc.Thentheyaddittotheirshoppingcart.Theymaythenproceedtocheckoutandinsertbillinginformation.Thentheuserwillberedirectedtoathankyoupage,wheresomeadditionalinfoaboutpurchaseanddeliverywillbedisplayed. Ifyouwereto“translate”thispathintothecorrespondingFacebookPixeleventsyouwouldgetViewContent,AddToCart,InitiateCheckout,AddPaymentInfo,andPurchase. HowandonwhichpageyoushouldimplementtheFacebookPixelevents FacebookPixelevent:ViewContent Youusethiseventtotrackwhichproducthasbeenviewed.Thisisoneofthemostimportanteventsfore-commercesitesasitgivesyouinsightsonwhatproductsyourvisitorsareinterestedin. Youwillneed: Thecontentid–ThisisauniquenumberthatdescribesyourproductThecontentname–ThisisthenameofyourproductThecontenttype–ThisisthetypeofproductyouaresellingTheprice–HowmuchtheproductcostsThecurrency–Thisistiedinwiththecountry/regionyousellin.  Dependingonthetypeofads(DynamicAdsor“simple”staticads)youchoosetorunyouwillberequiredtoprovideaslightlydifferentsetofparameters. Whereitshouldbeimplemented: TheViewContenteventshouldbeimplementedonallproductpages FacebookPixelevent:AddToCart TheAddToCarteventcanhelpyoutrackproductsthathavebeenaddedtoyourvisitors’shoppingcart. YouwillneedtodefinethesameparametersaswiththeViewContentevent. Whereitshouldbeimplemented: TheAddToCarteventshouldbeimplementedonthe“AddtoCart”buttononallproductpages. FacebookPixelevent:InitiateCheckout TheInitiateCheckouteventisidealfortrackingwhenauserentersthecheckoutflowbyclickingonthe“Checkout”button.  Aswiththeabove,youshouldpassthefollowingparameters:theIDandnameoftheproduct,thenumberofproductsinthecart,price,value,andcurrency. Whereitshouldbeimplemented: TheInitateCheckouteventshouldbeimplementedonthe“Checkout”button.  FacebookPixelevent:AddPaymentInfo Usethiseventtotrackwhenauserhasfinishedenteringtheirbillinginformation–orwhenclickingtoberedirectedtothethird-partypaymentprocessor. Whereitshouldbeimplemented: Dependingonhowyoure-shopissetupup,youwillneedtoimplementthecodetofireatapointwhentheuserhasalreadyenteredtheirpaymentinfo.  FacebookPixelevent:Purchase ThePurchaseeventfireswhentheuserhassuccessfullycompletedatransactiononyourwebsite. Whereitshouldbeimplemented: Typically,thiseventshouldbeimplementedonthe“ThankYou”page.  TestingyourFacebookPixelevents AftersettinguptheabovePixelevents,youneedtoensurethat: a)theyarefiringonthecorrectpageb)theyarepassingtheinformation,ie.paramemtersyouwanttotrackc)theyaretrackingtheactionsthataremeaningfultoyourbusiness. TherearemanyfreetoolstohelpcheckwhetherornotyourFacebookPixeleventshavebeensetupproperly.  MakingthemostofyourFacebookPixelevents AftertroubleshootingtheFacebookpixelandensuringthatalltheeventshavebeenconfiguredtherightway,youcan: CreatecustomaudiencestotargetyourFacebookcampaignsCreatelookalikeaudiencesbasedonyourcustomaudiencesRundynamicads AreyouusinganyothereventstotrackandoptimiseyourFacebookcampaignsfor?Letusknowinthecommentsbelow!    Tweet RenataEkineInBusinessFactory,IworkasaFacebookMarketingspecialisthelpingbothCzechandinternationalclientstoenhancetheirFacebookadvertisingefforts.Foryou,Iwearmydata-glassesandcreativeideas-hatandsharewithyouthetips,suggestionsandtutorialsthatwillhelpyoustepupyourFacebookmarketinggame. 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