Low cost strategylow cost strategy中文Pricing tacticsOnline price strategyCost strategySouthwest airline low-cost strategyLow cost leadership strategyBroad low-cost strategyPricing modelValue-based pricing4P price strategyLow cost strategy disadvantagesLow Cost Strategy - Monash Business School
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A pricing strategy in which a company offers a relatively low price to stimulate demand and gain market share. It is one of three generic marketing strategies ( ... Home Courses MonashOnline Library Donate Previousmenu Togglenavigation MonashBusinessSchool Study Study Study Futurestudents Futurestudents MBAprograms MBAprograms Executiveeducation Executiveeducation Currentstudents Currentstudents Research Research Research Ourresearch Ourresearch Ourresearch Researchstrengths Researchstrengths Departmentsandresearchcentres Departmentsandresearchcentres NetworksofExcellence NetworksofExcellence SoDalabs SoDalabs SoDalabs Ourevents Ourevents Ourevents Webinarseries Appliedyoungeconomists Readinggroup Courses Aboutus Aboutus Ourpeople Ourpeople Ourprojects Ourprojects Publicationsandworkingpapers Publicationsandworkingpapers Appsandtools Appsandtools Contactus Contactus MonashBusinessandSustainabilityNetwork MonashBusinessandSustainabilityNetwork EnergyResearchLabs EnergyResearchLabs Ourresearchers Ourresearchers Ourresearchers Researchstaff Researchstaff Publications Publications Graduateresearchstudentsandsupervisors Graduateresearchstudentsandsupervisors PreviousPhDCandidatesandPlacements PreviousPhDCandidatesandPlacements Workwithus Workwithus Graduateresearchprogram Graduateresearchprogram Graduateresearchprogram DoctorofPhilosophy DoctorofPhilosophy MasterofPhilosophy MasterofPhilosophy Scholarshipsandfees Scholarshipsandfees Professionaldevelopmentandsupportprograms Professionaldevelopmentandsupportprograms GraduateResearchIndustryPartnerships(GRIP) GraduateResearchIndustryPartnerships(GRIP) Jointresearchawards Jointresearchawards Graduateresearchpathways Graduateresearchpathways Industry&alumni Industry&alumni Industry&alumni Alumni Alumni Partnerships,AlliancesandAdvisoryBoards Partnerships,AlliancesandAdvisoryBoards Partnerships,AlliancesandAdvisoryBoards Partnershipsandalliances Partnershipsandalliances AdvisoryBoards AdvisoryBoards GlobalEducationPartners GlobalEducationPartners ThriveGlobal ThriveGlobal NetworksofExcellence NetworksofExcellence WoodsideMonashEnergyPartnership WoodsideMonashEnergyPartnership Engagewithourstudents Engagewithourstudents News News News Latestnews Latestnews Impactthoughtleadership Impactthoughtleadership ImpactReview ImpactReview Events Events Events Upcomingevents Upcomingevents Webinarseries Webinarseries Businessawards Businessawards Aboutus Aboutus Aboutus Ourstory Ourstory Rankingsandaccreditations Rankingsandaccreditations PrinciplesforResponsibleManagementEducation PrinciplesforResponsibleManagementEducation Equity,diversityandsocialinclusion Equity,diversityandsocialinclusion Departmentsandresearchcentres Departmentsandresearchcentres Ifyou'refeelingunwell,gettestedforCOVID-19andstayhomeuntilyou’vereceivedanegativeresult.ViewourlatestCOVID-19updates. CloseNotificationCloseNotification CloseNotification Skiptocontent Skiptonavigation Marketing Aboutus MessagefromtheHead Globalrankingandreputation Engagementandcollaboration Departmentexecutiveteam Industryadvisoryboard Ourpeople Staffdirectory Activeresearchers Graduateresearchstudentsandsupervisors Externalservicesroles Distinguishedvisitors Teachingassociates Marketingalumni Ourresearch Researchexpertise Brandmanagementandmarketingcommunications Businesstobusinessmarketing,capabilitiesandstrategy Retailingandservicesmarketing Socialmarketing Consumerinsights Researchconferencesandseminars Publications Researchprojectsandimpact Marketingstudyoptions Whystudymarketing? Prizesandawards Undergraduatestudyoptions Honoursprogram Graduatestudyoptions Graduateresearchprogram Marketingindustryplacements Studyabroadopportunities Marketingdictionary SuggestaMarketingDictionaryterm SuggestaMarketingDictionaryalternativedefinition Contactus Youarehere: Home | Marketing | Marketingdictionary | L | LowCostStrategy LowCostStrategy Marketingdictionary LowCostStrategy Apricingstrategyinwhichacompanyoffersarelativelylowpricetostimulatedemandandgainmarketshare.Itisoneofthreegenericmarketingstrategies(seedifferentiationstrategyandfocusstrategyfortheothertwo)thatcanbeadoptedbyanycompany,andisusuallyemployedwheretheproducthasfewornocompetitiveadvantageorwhereeconomiesofscaleareachievablewithhigherproductionvolumes. Backtoprevious Ratethisterm +1 -1 Search BrowseA-Z Selectalettertofindtermslistedalphabetically. Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Sidebar MonashMarketingDepartmentcelebrates50yearsMonashBusinessSchool’sDepartmentofMarketinghasproudlycelebratedits50yearanniversary.Thedepartmentisthelargestprovideroftertiary-levelmarketingeducationinAustralia.Readmore
延伸文章資訊
- 1low-price strategy - Barrons Dictionary - AllBusiness.com
establishing a relatively low price for a product or service, usually to stimulate demand and acq...
- 2Low Cost Strategy - Monash Business School
A pricing strategy in which a company offers a relatively low price to stimulate demand and gain ...
- 3Everyday Low Pricing Strategy: Pros, Cons - Prisync
Everyday low pricing strategy is a price management method or tactic that enables companies, bran...
- 4Low Cost Strategy Meaning, Factors & Example | MBA Skool
- 5High Low Pricing - Overview, Rationale and Advantages
High low pricing is a pricing strategy in which a firm relies on sale promotions5 P's of Marketin...
