How To Use Twitter Lead Generation Cards For Your Business

A lead generation card presents users with an offer from your brand. If a user is interested in your offer, he or she clicks it, and the card expands to reveal ... COVID-19ResourcesOpen/CloseServicesOpen/CloseCapabilitiesGlobalReachWorkOpen/CloseCampaignsClientsInsightsOpen/CloseCareersOpen/CloseAboutOpen/CloseAgencyLeadershipNewsContactUs I’msureit’shappenedtoyou.Youclickonsomecontentofinterestfromabrand,whetherit’sthroughemail,socialmedia,ads,oranyotherchannel,andthere’saformtofillout.Youimmediatelyabandonyourmissionbecauseyoudon’twanttofilloutthesmallfieldsonyourphoneandthere’snoauto-filloption.Maybeyou’llcompletetheformoutofstronginterestinthebrand,thechancetowinsomething,orsomeotherpromisedbenefit,butalltoooftentheproposedvalueisn’tworththeefforttosubmitinformation. Brandsoftenfacethisobstacleinthecheckoutprocess–andthat’swhenthecustomerwantssomethingfromthem.Collectingnewleadsisawholedifferentbattle;however,Twitter’sLeadGenerationCardsaddressthisexactissue. Ifyou’reunfamiliarwithwhataTwitterCardisordon’tknowhowtosetupanadaccountonTwitter,headherebeforereadinganyfurther. Aleadgenerationcardpresentsuserswithanofferfromyourbrand.Ifauserisinterestedinyouroffer,heorsheclicksit,andthecardexpandstorevealdetailsaboutyourofferalongsideacalltoactionbutton.Theuser’semail,firstname,lastname,and@handle,willbepre-filledwithinthecard.Allheorshehastodoisclicktoconsentthesubmissionoftheirinformation. ImageSource: SocialMediaExaminer Twoclicks,1newlead,and0fieldstofillout. Suddenly,thetasksofgrowingyourblogsubscribers,increasingemailsubscriptions,collectingcontestentries,etc.aren’tsodaunting.Leadgenerationcardsareanative,relativelyunobtrusiveplatformandusersneverhavetoleaveTwittertotakeactiononyouroffer.Whenuserabrasiongoesdown,leadstendtogoup. TwitterwentastepfurtherandalsomadetheprocesssmootherforthebrandscreatingLeadGenerationCards.Asleadsarecapturedbyyourcard,theyarestoredwithinyourTwitterAdsaccount–availablefordirectdownloadinCSVformatattheclickofabutton(seearrowinimagebelow).Fromthere,youcanmanuallyimportthemintoyourCRMsystem,emailmarketingsystem,etc.IfyouuseoneofthefollowingTwitter-approvedCRMpartners,youcanimportyourleadsdirectlyfromTwitterwithoutdownloadingthem: Driftrock Eloqua ExactTarget Infusionsoft LoopFuse Mailchimp  Marketo Pardot Sailthru Salesforce Silverpop Withinthecontextofyouraccount’sorganicfollowing,useofLeadGenerationCardsisunlimitedandfree.However,ifyouwishtoexpandyouraudience(andyoushould),youcanputsomeadvertisingmoneybehindaLeadGenerationCampaignthroughpromotedads. Twitteroffersawidevarietyoftargetingoptionstofulfillyourcampaignneeds: Interests:Serveyouradstouserswhoseinterestsalignwithyourbusiness Keywords: Targetuserswhohaverecentlytweetedorengagedwithaspecifictopic Followers:Reachthefollowersofspecificaccountswhowilllikelybeinterestedinyourcontent TailoredAudiences:UtilizeyourownCRMliststotargetusergroups Locations:Focusyouradsonaspecificgeographiclocations Devices&Platforms: Onlydisplayyouradstousersondesignateddevicesandplatforms Gender:Cateryouradstogeneralmaleorfemalegendersegments Language:Limityourad’sdisplaytouserswhouseTwitterinthelanguageyouspecify Youcancombineanynumberoftargetingoptionswithinaspecificcampaigntomirrorthespecificityofyourideallead,howeverit’sbesttokeepseparatecampaignsforeachmajortargetingoptionyouchoose(i.e.onefollower-targetedcampaign&onekeyword-targetedcampaign). Thepricingstructureissimple.Cost-per-actionpricingmeansyouonlygetchargedwhenausercompletesanactionthatyouspecifyasagoalforyourcampaign.WhenyoulaunchaLeadGenerationCampaign,you’llonlybechargedforthenumberofleadsyoucollect.Allotheractionsarefree.Thecostofeachleadisdeterminedbyanauction-basedbid,whichwillneverclimbhigherthanthemaximumbidyouset. Whenyou’rereadytosetupaLeadGenerationCampaign,followTwitter’stechnicalhow-toguidetogetstarted.Remembertouseengagingimages&copyandoffersomethinggenuinelyvaluableinyourLeadGenerationCard.Lastly,don’tforgettofollowupwithyourleads–whetheryoucontactthemindividuallyorsimplyenlistthemintheservice,suchasyouremaillist,thattheyexpressedinterestin. RelatedContent ReadytoWorkTogether? We'reReady