Jab, Jab, Jab, Right Hook: How to Tell Your Story ... - Goodreads

The most valuable piece of insight I got from Jab, Jab, Jab, Right Hook is the various nuances in what makes content "platform appropriate" and user friendly. Goodreadshelpsyoukeeptrackofbooksyouwanttoread. Startbymarking“Jab,Jab,Jab,RightHook:HowtoTellYourStoryinaNoisySocialWorld”asWanttoRead: WanttoRead saving… WanttoRead CurrentlyReading Read Othereditions Enlargecover WanttoRead saving… Errorratingbook.Refreshandtryagain. Ratethisbook Clearrating 1of5stars2of5stars3of5stars4of5stars5of5stars OpenPreview SeeaProblem? We’dloveyourhelp. Letusknowwhat’swrongwiththispreviewof Jab,Jab,Jab,RightHookbyGaryVaynerchuk. Problem: It’sthewrongbook It’sthewrongedition Other Details(ifother):   Cancel Thanksfortellingusabouttheproblem. ReturntoBookPage Notthebookyou’relookingfor? Preview—Jab,Jab,Jab,RightHook byGaryVaynerchuk Jab,Jab,Jab,RightHook:HowtoTellYourStoryinaNoisySocialWorld by GaryVaynerchuk(GoodreadsAuthor) 3.97  ·  Ratingdetails ·  8,441 ratings  ·  598 reviews TheNewYorkTimesbestsellingauthorandsocialmediaexpertreturnswithhard-wonadviceonhowtoconnectwithcustomersandbeatthecompetitionbymasteringsocialmediamarketingWhenmanagersandmarketersoutlinetheirsocialmediastrategies,theyoftenplanforthe"righthook"-theirnexthighlyanticipatedsaleorcampaignthat'sgoingtoputthecompetitionout TheNewYorkTimesbestsellingauthorandsocialmediaexpertreturnswithhard-wonadviceonhowtoconnectwithcustomersandbeatthecompetitionbymasteringsocialmediamarketingWhenmanagersandmarketersoutlinetheirsocialmediastrategies,theyoftenplanforthe"righthook"-theirnexthighlyanticipatedsaleorcampaignthat'sgoingtoputthecompetitionoutforthecount.Evencompaniescommittedtojabbing-patientlyengagingwithcustomerstobuildtherelationshipssocrucialtosuccessfulsocialmediacampaigns-stillyearntolandthepowerful,bruisingswingthatwillknockouttheiropponentortheircustomer'sresistanceinonetooth-spritzing,killerblow.Righthooks,afterall,converttraffictosales.TheyeasilyshowresultsandROI.Exceptwhentheydon't.Inthesamepassionate,street-wisestylereadershavecometoexpect,GaryVaynerchukisonamissiontoimprovemarketers'righthooksbychangingthewaytheyfighttomaketheircustomershappy,andultimatelytocompete.Thankstothemassivechangeandproliferationinsocialmediaplatformsinthelastfouryears,thewinningcombinationofjabsandrighthooksisdifferentnow.Communicationisstillkey,butcontextmattersmorethanever.It'snotjustaboutdevelopinghigh-qualitycontent,butdevelopinghigh-qualitycontentperfectlyadaptedtospecificsocialmediaplatformsandmobiledevices-contenttailor-madeforFacebook,YouTube,Instagram,Pinterest,Twitter,andTumblr.Amash-upofthebestelementsofCrushIt!andTheThankYouEconomywitha2013spin,hereisablueprinttosocialmediamarketingstrategiesthatreallyworks. ...more GetACopy AmazonOnlineStores ▾AudibleBarnes&NobleWalmarteBooksAppleBooksGooglePlayAbebooksBookDepositoryAlibrisIndigoBetterWorldBooksIndieBoundThriftbooksLibraries Hardcover,195pages Published November26th2013 byHarperBusiness (firstpublishedOctober5th2013) MoreDetails... OriginalTitle Jab,Jab,Jab,RightHook:HowtoTellYourStoryinaNoisyWorld ISBN 006227306X (ISBN13:9780062273062) EditionLanguage English OtherEditions(18) AllEditions | AddaNewEdition | Combine ...LessDetail EditDetails FriendReviews Toseewhatyourfriendsthoughtofthisbook, pleasesignup. ReaderQ&A Toaskotherreadersquestionsabout Jab,Jab,Jab,RightHook, pleasesignup. PopularAnsweredQuestions anyonehasreadthisbookandapplyit?whatwastheresults? like 7yearsago Seeall2answers MarceloMastrogiovanni Libroimprescindibleparaentendernuestromundodesdeelnacimientodeinternet.Lasventashancambiadosumétodoyestelibroteenseñaráatenerm…moreLibroimprescindibleparaentendernuestromundodesdeelnacimientodeinternet.Lasventashancambiadosumétodoyestelibroteenseñaráatenermásexposición.Dar,dar,ydaralclienteydespuéspedir.(less) flag See2questionsaboutJab,Jab,Jab,RightHook… ListswithThisBook 40High-ImpactBooksforEntrepreneurs 147books — 269voters BestMarketingBooksof2013 14books — 7voters Morelistswiththisbook... CommunityReviews Showing1-30 Averagerating 3.97  ·  Ratingdetails  ·  8,441 ratings  ·  598 reviews AllLanguagesBahasaIndonesia‎(1) Deutsch‎(3) English‎(567) Español‎(4) Français‎(2) Italiano‎(1) Latviešuvaloda‎(1) Nederlands‎(4) Polski‎(1) Português‎(1) Pусскийязык‎(1) Svenska‎(1) العربية‎(2) Morefilters  |  Sortorder StartyourreviewofJab,Jab,Jab,RightHook:HowtoTellYourStoryinaNoisySocialWorldWriteareview Nov27,2013 KatieBreenAllen ratedit itwasamazing IhadachancetocatchsomeMarietv.comandshewasinterviewingGaryabouthisnewbook.I'llbehonest,hewasnewtomeandIalmostturnedthevideooffbecauseIjustdon'thavemuchtimetoreadbooksrightnowunlesstheywillhelpmewritemine,orcanhelpmewithdevelopingmyhealing-basebusiness.Holycrapola,I'msogladIdidn'tturnoffthevideo.Infact,IwatcheditandthendownloadedthebooktomyNook.ThiswasthefirstbookinalongtimeIsimplycouldn'tputdown,and IhadachancetocatchsomeMarietv.comandshewasinterviewingGaryabouthisnewbook.I'llbehonest,hewasnewtomeandIalmostturnedthevideooffbecauseIjustdon'thavemuchtimetoreadbooksrightnowunlesstheywillhelpmewritemine,orcanhelpmewithdevelopingmyhealing-basebusiness.Holycrapola,I'msogladIdidn'tturnoffthevideo.Infact,IwatcheditandthendownloadedthebooktomyNook.ThiswasthefirstbookinalongtimeIsimplycouldn'tputdown,andreadallthewaytotheend.Iwasbotheducatedandentertainedatthesametime.IlovethatwhenIreadit,Ifeltliketheauthorwassittingintheroomtellingmeallthisstuffratherthanjustreadingitinabook.TherewerelotsofLOLmomentswhenmyhusbandkeptaskingwhatIwasreading.Gary'sno-nonsensedescriptionsofthevarioussocialmediasitesandhowtousethemisINDISPENSABLE!NotonlydidIgarnerinformationtouseformybusiness,butalsoforanon-profitthatIworkwith.Theexamplesgivenwiththegood,thebadandtheuglyastowhypostsworkedanddidn'twork....justmind-boggling.Asyoulookattheexampleandreadhisdescriptionyousittheresayingtothebook"ofcourse!"Ifinishedthebooktodayandalreadyplantogobacktore-readitregularlyasIdevelopmysocialmediapresence.Ifyouhaveabusinessandutilizesocialmediaorareplanningto-thisbookisaMUSTforyourlibrary.I'mdefinitelyanewfanandifyouaren't-youneedtobe.Thisisoneofthosebookswhenyousay"holycrap,thisguyisbrilliant!"...seriously.Greatbook!!#lovedthisbook ...more flag 29likes · Like  · seereview Sep27,2015 MissUnderstoodGenius ratedit itwasok Ifyouareaninexperiencedsocialmedia/digitalmarketer,youwillfindthisbookuseful.WhileGarydoesmakesomeverygood(andobvious)points,anyonethathasexperienceinthespacewillfindthemelementary.Theauthorseemstohaveagoodunderstandingofhowthediffsocialmediaplatformshaveacertain"vibe,"andI'msurehissuggestionswillbeeffective.Healsohasalotofexamplesofgoodandbadbusinesspoststotheplatforms.However,Igotlostwiththeboxinganalogies!! Ifyouareaninexperiencedsocialmedia/digitalmarketer,youwillfindthisbookuseful.WhileGarydoesmakesomeverygood(andobvious)points,anyonethathasexperienceinthespacewillfindthemelementary.Theauthorseemstohaveagoodunderstandingofhowthediffsocialmediaplatformshaveacertain"vibe,"andI'msurehissuggestionswillbeeffective.Healsohasalotofexamplesofgoodandbadbusinesspoststotheplatforms.However,Igotlostwiththeboxinganalogies!!Thisbookcertainlyhadsomevalidandthoughtprovokingpoints-TosellyourproductontheInternetismorethanawebsite,onehastobeabletonavigatethedifferentsocialmediaplatformsandifyouaresellingsomething(evenifitisyourselfasapersonality),youhavetostandoutandthat'swhattheauthorsetsouttodoandtoalargedegree,theauthorcoversasmuchaspossible(Facebook,Twitter,Tumblr,etc)...butitwouldhavebeennicetohaveseenafewexamplesthatweren'tBIG/wellknowncompanies.WouldIrecommendit?Iwillgiveitapass.I'drecommendTheZenofSocialMediaMarketingbyShamaKabani.Ah..andtheauthor'sconstantreminderofhisotherbooksandhowgoodtheywereandgoreadit-wasannoying. ...more flag 24likes · Like  · seereview View2comments Nov26,2013 PauloRibeiro ratedit itwasamazing Shelves: marketing Worriedaboutgoodcontentandbadwriting?Notthecase.Minimalist,straighttothepointwriting,amazingcontent.Thisbookisbrilliant.Ihavetosay,thistime,Garyfoundasweetspot-hegotitright.Themainproblemwiththefirsttwobookswerethewriting-eventhoughthecontentGarybringsupisgreat,youcantellthatbyfollowinghisvideosaround-thewritingwasnotokay,alittlerepetitiveandtiring.Inthisbook,no,myfriend.Thewritingislight,straighttothepoint, Worriedaboutgoodcontentandbadwriting?Notthecase.Minimalist,straighttothepointwriting,amazingcontent.Thisbookisbrilliant.Ihavetosay,thistime,Garyfoundasweetspot-hegotitright.Themainproblemwiththefirsttwobookswerethewriting-eventhoughthecontentGarybringsupisgreat,youcantellthatbyfollowinghisvideosaround-thewritingwasnotokay,alittlerepetitiveandtiring.Inthisbook,no,myfriend.Thewritingislight,straighttothepoint,beingevenenjoyable.Andtheconceptshebringsarebrilliantsandresults-oriented.Hetakesthereaderbyhandandshowhowtodoitrightinsocialmedia.It'samust,afuckingmust. ...more flag 15likes · Like  · seereview May02,2021 Caroline ratedit itwasamazing Areallygreat,nononsense,straightforwardbookonhowtowritecrackingsocialmediaposts.Lotsofadviceandexamplesandtipsonwhattodoandwhatnottodo.Ifoundreallyuseful.👍 flag 14likes · Like  · seereview Jun06,2020 NadaElshabrawy ratedit likedit  ·  reviewofanotheredition Shelves: english, business-and-tech, kindle Abitoutdatednow,butgenerallynice. flag 11likes · Like  · seereview Dec27,2013 Diana ratedit itwasok Ilikedthepremiseaboutgettingyourstoryoutthereinanoisyworld.However,thebookreadasanextensionoftheauthor'sbrandmorethandiscussinggoodcontentonline. Ilikedthepremiseaboutgettingyourstoryoutthereinanoisyworld.However,thebookreadasanextensionoftheauthor'sbrandmorethandiscussinggoodcontentonline. ...more flag 7likes · Like  · seereview Dec27,2013 J.F.Penn ratedit reallylikedit Shelves: entrepreneur Beinteresting.Beuseful.Beinspiring.Bevisual.Begenerous.SomeofthewisdomofGaryVwhichhesharesbyanalyzingthesocialmediapostsofvariousbrands.Particularlygoodonvisualmarketing.Betterinprintasveryvisual. flag 4likes · Like  · seereview View1comment Jul13,2020 SachinPrabhakar ratedit reallylikedit Garyisbackatitwithanotherbreak-downofwhatworksintheworldofsocialmedia.Thefocusinthisbookisonmicro-contentandthepoweroftruecaringforthecustomer,EVERYSINGLETIME!Jabsisthelightweightpiecesofcontentthatbenefityourcustomersbymakingthemlaugh.Hookisthecalltoaction.Youhavetokeepjabbingonallthesocialmediaplatformsuntilyouarefinallyreadytolandthehook.Thekeypointbeingthatthejabsdifferfromplatformtoplatform.Eachplatfor Garyisbackatitwithanotherbreak-downofwhatworksintheworldofsocialmedia.Thefocusinthisbookisonmicro-contentandthepoweroftruecaringforthecustomer,EVERYSINGLETIME!Jabsisthelightweightpiecesofcontentthatbenefityourcustomersbymakingthemlaugh.Hookisthecalltoaction.Youhavetokeepjabbingonallthesocialmediaplatformsuntilyouarefinallyreadytolandthehook.Thekeypointbeingthatthejabsdifferfromplatformtoplatform.Eachplatformhasitsnativespeakandthecontenthastobesuitablydesigned.Thebookdelvesintosomeofthepopularandupcomingplatformsatthetimeofpublishingandtakesusthroughthebasicsofthealgorithms,nativespeaks,andexamples,whereGaryhighlightssomegreatandnot-so-greatusesoftheplatform.Healsopeppersitwithhowhewouldhavedoneitdifferentlywhichprovidesanicenudgeforthecreativejuicestoflow.Thecoremessageofthebookistokeeppeopleentertainedwithmicro-contentbasedontheplatformthatyouareon.Theideashouldalwaysbetogive,give,give…,ask.Thebookhadsomecrucialtechnicalpointstogetonereeledin,however,aframeworkforacommonstrategytouseintheworldofsocialmediawouldhavehelped,ifsomethinglikethatcanevenbedesigned. ...more flag 3likes · Like  · seereview Dec02,2013 Jodi ratedit itwasamazing IloveGaryVee,butIhadn'tplannedonreadingthisbook."ThankYouEconomy"wasalittlemehformeafter"CrushIt"soittookmeseeinghimininterviewswithMarieForleoandChaseJarvistorealizeIneededtoreadJJJRH.TheyweresocomplimentaryofthecontentthatIfeltcompelledtobuyandreadit.GladIdid.LikeIsaidinmyreviewforSimonSinek'sbook"StartWithWhy",asanewbie,IneedyoutoshowmehowtogetfromAtoBtoCbeforeI'llbeabletoseethepathfromAto IloveGaryVee,butIhadn'tplannedonreadingthisbook."ThankYouEconomy"wasalittlemehformeafter"CrushIt"soittookmeseeinghimininterviewswithMarieForleoandChaseJarvistorealizeIneededtoreadJJJRH.TheyweresocomplimentaryofthecontentthatIfeltcompelledtobuyandreadit.GladIdid.LikeIsaidinmyreviewforSimonSinek'sbook"StartWithWhy",asanewbie,IneedyoutoshowmehowtogetfromAtoBtoCbeforeI'llbeabletoseethepathfromAtoC.Garybreaksdowntoday'smajorsocialmediaplatforms,explainingwhatkindsofcontentworksforeachandwhatthedemographicsarelikesothatIcouldunderstandwhatIshouldbedoing.Therewerelooootsofexamples,whichareanespeciallyusefullearningmechanismforme.It'saprettyshortbookandareallyeasyreadwithatonofactionableinfo.Itdidn'thurtthatIheardGarynarratinginmyheadthewholetime.:)EnjoyedthisonemorethanIexpected. ...more flag 3likes · Like  · seereview Jul07,2014 CarolKolceski ratedit itwasamazing Shelves: business-related-books OKsoIlovedthisbook!Ihaven'treadalotofbooksonsocialmediasoIthoughtthiswouldbeagreatoneformybookclub"Business-RelatedBooksForSuccess"!GaryVaynechukreallystressestheimportanceofmicro-contentonsocialmedia!Whatissocoolaboutthisbookisthathefillsthepageswithsamplepoststhatareexcellentaswellaslameashell!Hisreviewsoncompany'ssocialmediapostsarehilarious!Helostmeat"Seeyoulater,Alligator"!SofunnyGary!GreatQuotefromJ OKsoIlovedthisbook!Ihaven'treadalotofbooksonsocialmediasoIthoughtthiswouldbeagreatoneformybookclub"Business-RelatedBooksForSuccess"!GaryVaynechukreallystressestheimportanceofmicro-contentonsocialmedia!Whatissocoolaboutthisbookisthathefillsthepageswithsamplepoststhatareexcellentaswellaslameashell!Hisreviewsoncompany'ssocialmediapostsarehilarious!Helostmeat"Seeyoulater,Alligator"!SofunnyGary!GreatQuotefromJab,Jab,Jab,RightHook:"Everyyear,theworldbecomesalittlesmaller,alittlemoresocial,alittlemoreconnected.Creatingcontentthatallowsustoshareourexperiences,thoughts,andideasinrealtimeisbecominganintrinsicpartoflifeinthetwenty-firstcentury(infact,it'sgettingtothepointthatweremakingastatementwhenwedon'tshareorchoosenottoconnect)."Ifyourbusinessisonsocialmedia,thisisamustreadandyouwillhavefunwithit! ...more flag 3likes · Like  · seereview Dec27,2013 Joan ratedit itwasok IreadthisbookbecauseIhaveasmallbusinessandIwantedtoknowwhatIshouldbedoingonsocialmedianANDIwantedtoknowhowtodoit.GarydoesagoodjobofevaluatingsomeexistingadsonTwitter,etc.Andhehassomegoodideas.However,howevertoldmehowtodoit.Forexample,someonefavoredatweetIdid.Howdidhedothat?IhadtohavesomeonetellmewhatDMwasandhowtodoit.IguessGaryassumedallhisreadersknewhowtodoallthesocialmediaactivities.Notso.I IreadthisbookbecauseIhaveasmallbusinessandIwantedtoknowwhatIshouldbedoingonsocialmedianANDIwantedtoknowhowtodoit.GarydoesagoodjobofevaluatingsomeexistingadsonTwitter,etc.Andhehassomegoodideas.However,howevertoldmehowtodoit.Forexample,someonefavoredatweetIdid.Howdidhedothat?IhadtohavesomeonetellmewhatDMwasandhowtodoit.IguessGaryassumedallhisreadersknewhowtodoallthesocialmediaactivities.Notso.Iwouldhavelikedacoupleofparagraphsoneachmediastyle,justwhatisdoneandhowitisdone. ...more flag 3likes · Like  · seereview Mar16,2018 Karen ratedit itwasamazing Shelves: business, non-fiction Thisisanexcellentbookaboutmarketingrightonsocialmedia.Theauthordoesafantasticjobofexplainingwhatworksandwhatdoesn'twithactualexamplesofsocialmediajabsandrighthooks.Wehavegleanedsomuchinformationfromthisbookaboutmarketingourbusinessandpersonalaccounts.Ihighlyrecommendthistoanyonewhowantstomakeastatementonsocialmediawiththeirbusiness. Thisisanexcellentbookaboutmarketingrightonsocialmedia.Theauthordoesafantasticjobofexplainingwhatworksandwhatdoesn'twithactualexamplesofsocialmediajabsandrighthooks.Wehavegleanedsomuchinformationfromthisbookaboutmarketingourbusinessandpersonalaccounts.Ihighlyrecommendthistoanyonewhowantstomakeastatementonsocialmediawiththeirbusiness. ...more flag 2likes · Like  · seereview Oct08,2020 Dr.TobiasChristianFischer ratedit itwasamazing Thecover,thecontent,theconclusion.A“classical”bookforsocialmediatolearnhowtouseit.Agoodbookfor:intermediates. flag 2likes · Like  · seereview Nov24,2013 Paul ratedit reallylikedit Itisgettingincreasinglyhardforcompanies,bigandsmall,totelltheirstoryinthisnoisy,chaotic,socialmediaworld.Thisbookattemptstomakethattaskalittleeasier.Mostcompaniesareonsocialmediabecauseitis"expected,"orbecausetheircompetitorsarealreadyhere.Buttheyhavelittle,orno,ideaastohowtodoittherightway.PerhapsthebiggestruleistoCreateInterestingContent.GivepeopleareasontovisityouonFacebookorTwittermorethanonce.Postsomethin Itisgettingincreasinglyhardforcompanies,bigandsmall,totelltheirstoryinthisnoisy,chaotic,socialmediaworld.Thisbookattemptstomakethattaskalittleeasier.Mostcompaniesareonsocialmediabecauseitis"expected,"orbecausetheircompetitorsarealreadyhere.Buttheyhavelittle,orno,ideaastohowtodoittherightway.PerhapsthebiggestruleistoCreateInterestingContent.GivepeopleareasontovisityouonFacebookorTwittermorethanonce.Postsomethingfunny,orsomethingthatmakesthereaderthink.Later,youcanaskfortheirmoney("BuyOurStuff").Itshouldbeobviousthatthelinkincludedwiththerequestforyourcustomer'smoneyshouldgorighttoyourwebsite'sorderingpage,notthemainpage.Makeitaseasyaspossibleforpeopletobuyyourstuff.WhatworksonFacebookwillnotworkonTwitterorInstagram,norshouldit.Youneedtogetcreativeandtailoryourpoststoeachsite.Theauthorspendsmuchofthebooklookingatactualmarketingcampaigns,frombigandsmallcompanies,onvarioussocialmediasites.HeexplainsexactlyhowCompanyAgotitright,CompanyBgotithalf-right,andCompanyCreallyshouldn'thavebothered.Thedaysofacompanychoosingamottoorafaceofthecompany,andusingiteverywhereforseveralmonths,arealsogone.Don'tbeafraidtochangeyourmarketingoften,eveneveryday.IfyourTwitterorPinterestapproachisnotworking(therearewaystogather,andanalyze,suchinformation),dumpit,now.Itisnotgoingtosuddenlygetbetter.Theauthormakesiteasyinshowing,insteadoftelling,howtodosocialmediamarketing.Eventhosecompanieswhohaveyetto"getit,"willbeabletounderstand.Thisbookisrecommendedforcompaniesofallsizes;ifyourcompanyisnotalreadyactiveonsocialmedia,whynot? ...more flag 2likes · Like  · seereview Dec09,2013 GeoffLivingston ratedit reallylikedit Gary'slatestbookdoesagreatjobofpresentinghowtomakesocialmediaupdatesinteresting.Hisadviceoncommunitymanagement,whilemartialintone,isrightinthesensethatyouneedtonurturebeforeyouask.Garyisoneofthebestmarketersinthebusiness,sohisOgilvy-esquetakeonupdatesisveryinteresting.Moreexperiencedsocialmediamarketersmayfindthistobepedestrian,butitneverhurtstopolishup.TherearesomeissuesfromaB2Bmarketingperspective.Garyclassifie Gary'slatestbookdoesagreatjobofpresentinghowtomakesocialmediaupdatesinteresting.Hisadviceoncommunitymanagement,whilemartialintone,isrightinthesensethatyouneedtonurturebeforeyouask.Garyisoneofthebestmarketersinthebusiness,sohisOgilvy-esquetakeonupdatesisveryinteresting.Moreexperiencedsocialmediamarketersmayfindthistobepedestrian,butitneverhurtstopolishup.TherearesomeissuesfromaB2Bmarketingperspective.GaryclassifiesLinkedInandGoogle+asemergingnetworks,andquestionsthestrengthofGoogle+.AnyB2BcompanynotonLinkedInrightnowneedstogetonboardASAP.Thisistheprofessionalssocialnetwork.ThereareplentyofpeopleonG+,anditisacriticalnetworkforcontentcreatorstogettheirinformationindexedbyGoogle. ...more flag 2likes · Like  · seereview Oct20,2015 LauraNoggle ratedit itwasok Shelves: improvement, nonfiction, business Love"CrushIt,"byGaryVaynerchuk,we'velistenedtothisaudiobookroughly15timesinthestudio...Thisbook...Well,it'stoughtowriteabookonsocialmediaandstaycurrent...Jab,Jab,Jab,RightHookis2yearsold,anditshows.Ifyou'recluelessaboutsocialmedia,andmediastrategyforbrands,sure,therearesomeusefultidbits.Assomeoneveryfamiliarwithsocialmediaandbranding,IfounditmostlycommonsenseandstuffIalreadyknew.MaybeifGaryVwasreadingit,I'd Love"CrushIt,"byGaryVaynerchuk,we'velistenedtothisaudiobookroughly15timesinthestudio...Thisbook...Well,it'stoughtowriteabookonsocialmediaandstaycurrent...Jab,Jab,Jab,RightHookis2yearsold,anditshows.Ifyou'recluelessaboutsocialmedia,andmediastrategyforbrands,sure,therearesomeusefultidbits.Assomeoneveryfamiliarwithsocialmediaandbranding,IfounditmostlycommonsenseandstuffIalreadyknew.MaybeifGaryVwasreadingit,I'dhavelikeditmore(noaudiobookyet).Lovedthisquotehowever:"Beingcoolhasnothingtodowithage;ithastodowithhowsolidyouridentityis."-GaryV,Jab,Jab,Jab,RightHook ...more flag 2likes · Like  · seereview View2comments Nov27,2013 AgaArtka ratedit reallylikedit Thisprettymuchsumsitup:"Contentisking,contextisGodandthen,thereifeffort".Soquitlookingforexcusesandfindingallthatiswrongwithvarioussocialmediaplatforms.GaryVeesaysgetonthewagonnow,andbuildyourmomentum.Figureoutanativelanguageofeachoftheplatforms(hecovers9bigonesingreatdetail)andyouwillseeresultssoonerthanlater.Heshowsyouexamplesofgoodandnotsogreatposts,analyzesthemandprovidesenoughdetailthatanyonecouldbenef Thisprettymuchsumsitup:"Contentisking,contextisGodandthen,thereifeffort".Soquitlookingforexcusesandfindingallthatiswrongwithvarioussocialmediaplatforms.GaryVeesaysgetonthewagonnow,andbuildyourmomentum.Figureoutanativelanguageofeachoftheplatforms(hecovers9bigonesingreatdetail)andyouwillseeresultssoonerthanlater.Heshowsyouexamplesofgoodandnotsogreatposts,analyzesthemandprovidesenoughdetailthatanyonecouldbenefit,fromamarketertoabusinessowner. ...more flag 2likes · Like  · seereview View1comment Jan08,2019 BenjaminOoi ratedit reallylikedit Shelves: business-books Thisisagoodbooktostartwithwhentryingtoadvertiseonbigsocialmediaplatforms.Whileitdoesn'tprovideguidanceastohowtoadvertiseonthesesites,itprovidesprinciplesthatmarketersandbusinessownershavetotakenotewhendoingsocialmediaadvertisements.Inaverybriefsummary,thebookmainlywentthrough5bigsocialmediaplatforms:Facebook,Twitter,Pinterest,Instagram,andTumblr.Themarketingperspectivetaughtbythisbookisthatconsistentmicrocontent(which Thisisagoodbooktostartwithwhentryingtoadvertiseonbigsocialmediaplatforms.Whileitdoesn'tprovideguidanceastohowtoadvertiseonthesesites,itprovidesprinciplesthatmarketersandbusinessownershavetotakenotewhendoingsocialmediaadvertisements.Inaverybriefsummary,thebookmainlywentthrough5bigsocialmediaplatforms:Facebook,Twitter,Pinterest,Instagram,andTumblr.Themarketingperspectivetaughtbythisbookisthatconsistentmicrocontent(whichtheauthorcallsthemas"jabs")thatdoesnotencompassanysalespurposes(e.g.advertiseforthesakeofmakingsales)helpstremendouslyinestablishingagoodrelationshipwiththeusersoftheplatform.Thiswillincreasetheeffectivenessofabusiness'scall-to-actionadvertisement(whichtheauthorcallsthemas"righthooks")inthefuture.The3keyconceptsallthatmarketersandbusinessownershavetotakenoteare(1)content,(2)context,and(3)efforts.Itisimportanttonotethatthecontentgeneratedhastobedifferentiatedwhileretainingyourbusiness'identity,relevanttotheusersoftheplatform(e.g.suchasspeakinginthesamelanguageoftheplatform),andplaystothestrengthsoftheplatform.Forexample,donotuseanimagethatresemblesastockphotoonInstagramasitwillnotnaturallyfitintoanditdoesnothavethesameemotionalappealastheregularInstagrampoststhatarepostedbythecommunity.Thisisbecauseastockphotodoesnotlooknaturalanddetachesfromtheeverydayreality(Iknowthisisdebatable)capturedbytheInstagramcommunity.Furthermore,sincethemanysocialmediaplatformishighlysaturated,itnowtakesalotmoreeffortforyourvoicetobeheardamongallthenoises.Therefore,consistenteffortandexperimentationarerequired. ...more flag 1like · Like  · seereview View1comment Mar20,2019 WendiLau ratedit itwasamazing Shelves: nonfiction HowteachersandotheryouthworkerscanusethisbookTheskillsandconceptsinthisbookaremarketableandtransferable.Startaclubinwhichteens(underadultsupervision)createsocialmediapoststohelppromoteyourbranch/organization/teenclub–fundraisers,callforvolunteers,recruitparticipants.Thisisaconcrete,project-basedapplicationoftechnology.KidscanaddtheexperiencetotheirresumesandcollegeapplicationsandtheNGOcanuseittoapplyforgrants.It’swin-win HowteachersandotheryouthworkerscanusethisbookTheskillsandconceptsinthisbookaremarketableandtransferable.Startaclubinwhichteens(underadultsupervision)createsocialmediapoststohelppromoteyourbranch/organization/teenclub–fundraisers,callforvolunteers,recruitparticipants.Thisisaconcrete,project-basedapplicationoftechnology.KidscanaddtheexperiencetotheirresumesandcollegeapplicationsandtheNGOcanuseittoapplyforgrants.It’swin-winandfree.Goodluckholdingthosekidsback!REVIEW“Wehavetoremembertogive,give,givebeforeweask.”(Vaynerchuk,188)GaryVaynerchukisfun,knowledgeable,andchallenging-exactlyhowhewantsyoutodesigneachsocialmediapost.Remembertoincludeyourlogoonthepictures.VaynerchukwantsyoutogetpeopletoLIKEyourbrandBEFOREaskingthemtobuyyourbrandutilizingtheuniquecharacteristicsofFacebook,Tumblr,Instagram,Pinterest,andTwitter.Eachchapterfocusesonspecificsocialmediafeatures,howpeopleuseit,whatmakesaneffectiveandmemorablepost,andhowtomakealousyone.Examplesfrommultinationalcompaniesandcelebrities:Victoria’sSecret,Mercedes,Jeep,SelenaGomez,andKatyPerry.Socialmediaisthenew,almostfreeadvertising(employeesgottagetpaidbutnomilliondollaradplacements).Entrepreneursandsmallbusinessescanapplytheseprinciples.Qualityphotographyistheoneexpensivebutessentialpart.Masteringonemediumatatimewouldbelessintimidatingthantryingtodoallwellatonce.Excellentresourceforhighschoolorcollegemedia,influence,PR,andadvertisingclasses. ...more flag 1like · Like  · seereview Feb10,2021 BenoitLelièvre ratedit likedit Obviously,someofthecontentofthisbookisawfullydatedandwouldbenefitanupdatededition.Butnotallofit.IwantedtoreadJab,Jab,Jab,RightHookin2021tobetterunderstandtheunderlyingphilosophyofGaryVaynerchuk'socialmediapresenceandwhatIgotinsteadwasatacticaloverlook,whichis...prettygreat?Byanymeans?ThemostvaluablepieceofinsightIgotfromJab,Jab,Jab,RightHookisthevariousnuancesinwhatmakescontent"platformappropriate"anduserfriend Obviously,someofthecontentofthisbookisawfullydatedandwouldbenefitanupdatededition.Butnotallofit.IwantedtoreadJab,Jab,Jab,RightHookin2021tobetterunderstandtheunderlyingphilosophyofGaryVaynerchuk'socialmediapresenceandwhatIgotinsteadwasatacticaloverlook,whichis...prettygreat?Byanymeans?ThemostvaluablepieceofinsightIgotfromJab,Jab,Jab,RightHookisthevariousnuancesinwhatmakescontent"platformappropriate"anduserfriendly.Theoverridingphilosophyhereisakintowhataboxerdoesinthering(hencethetitle):youhavetoprepareyouraudiencetoanexchangeofvalue.Yougivelittletinybitsinordertobuildarelationshipandperiodically,yougofortherighthookandaskyourfollowerformoney.Obviously,therewasn'ta192pagesbooktowriteaboutit,butVaynerchukknewthatandofferedalotofgreat,stillrelevantexamplesofwhatworksandwhatdoesn't.Socialmediaaddedmorefunctionssince2013,buttheydidn'treallychangeintheiressence.Wegothereinordertoseekvalidationandentertainment,andifbrandsofferitthey'regoingtogetsomebangfortheirbuck.Notamandatoryreadin2021,butstillapertinentonenonetheless. ...more flag 1like · Like  · seereview Jul09,2018 StephenHeiner ratedit reallylikedit Shelves: business Immediatepros:strongmessage,beautifully-designedhardcoveredition,excellentcasestudiesImmediatecons:waspublishedin2013andistalkingaboutasocialmedialandscapethatchangesevery6months.It'salready,inparts,dated.ThemessagehereisthesameinalmostallGaryVeecontent:beauthentic,betruetoyourbrand,cultivatecustomersandfollowersusinglong-termstrategyandtime-intensive,non-scaleabletactics.Additionally,hereheremindsyoutorespecttheplatform.Don' Immediatepros:strongmessage,beautifully-designedhardcoveredition,excellentcasestudiesImmediatecons:waspublishedin2013andistalkingaboutasocialmedialandscapethatchangesevery6months.It'salready,inparts,dated.ThemessagehereisthesameinalmostallGaryVeecontent:beauthentic,betruetoyourbrand,cultivatecustomersandfollowersusinglong-termstrategyandtime-intensive,non-scaleabletactics.Additionally,hereheremindsyoutorespecttheplatform.Don'tpostsomethingontwitterthatobviouslyshouldbeonPinterest.Themediumisthemessage.It'slazytocross-postthesamethingacrosseveryplatform.Theleadersinsocialmedianeverdothat."Retweetingnicethingssaidaboutyoutoyourentireconsumerbasehasonlyonename.It'scalledbragging.Doingitnonstopiscalledobnoxious."(p.108) ...more flag 1like · Like  · seereview Jun19,2020 Aria ratedit didnotlikeit IwasloanedthisbookasI'venoformalbackgroundinmarketingandmybossthoughtit'dbeagoodstartingpoint,anditisagoodstartingpoint...justnotforsomeonewhoalreadyhassomeexperienceandhaveattendedseveralothersimilartalks.AsanotherreviewerMissUnderstoodGeniushasputit,Vaynerchuk"makessomeverygood(andobvious)points,[though]anyonethathasexperienceinthespacewillfindthemelementary".I'malsonotafanofhowlong-winded/ramblythenarrativegets. IwasloanedthisbookasI'venoformalbackgroundinmarketingandmybossthoughtit'dbeagoodstartingpoint,anditisagoodstartingpoint...justnotforsomeonewhoalreadyhassomeexperienceandhaveattendedseveralothersimilartalks.AsanotherreviewerMissUnderstoodGeniushasputit,Vaynerchuk"makessomeverygood(andobvious)points,[though]anyonethathasexperienceinthespacewillfindthemelementary".I'malsonotafanofhowlong-winded/ramblythenarrativegets.Itmightsoundgreatwhenspokenbutwhenreading?TheoverflowingamountofexamplesforjustabouteverysinglepointisjustredundantandIcan'thelpbutwishthisbookiswhatit'stryingtoteachothers:Jab,Jab,Jab,RightHook. ...more flag 1like · Like  · seereview View1comment Nov17,2017 Lara ratedit likedit IenjoyedtheMBAstylecasestudyformat.Inmyopinion,practicalexampleofsuccessesandfailuresarethebestwaytolearn.Ingeneral,nothingisgroundbreakingforafrequentuserofthoseplatforms.However,itreinforcesconceptsandtechniques(e.g.,qualityphotos,shortandstraightforwardtextandaudience-orientedcontent)thatmanyuse. flag 1like · Like  · seereview May23,2018 Cyn ratedit itwasamazing Mustreadforthosewhoworkin(oralongside)socialmedia,especiallythosestartingout.Mindyou,ifyou'vebeenworkinginsocialmediaforawhileandyou'renotalreadyacrosstheseconceptsinyourdaytodaywork,you'vegotsomecatchinguptodo.Lovedthisbook,verypragmaticandwhatI'vebeentryingtotellpeopleforyears!! Mustreadforthosewhoworkin(oralongside)socialmedia,especiallythosestartingout.Mindyou,ifyou'vebeenworkinginsocialmediaforawhileandyou'renotalreadyacrosstheseconceptsinyourdaytodaywork,you'vegotsomecatchinguptodo.Lovedthisbook,verypragmaticandwhatI'vebeentryingtotellpeopleforyears!! ...more flag 1like · Like  · seereview Mar13,2019 Logan ratedit reallylikedit  ·  reviewofanotheredition Alittledatedreadingin2019(VineandGoogle+havegonethewayoftheDodo)butalotoftheprinciplesremainsolidanddirect.Beenputtingafewofthesepracticestoworksincestartingthebookanditcertainlymakesadifferenceandhasbeenaidingmypodcast.Allinall,wellworththeread. flag 1like · Like  · seereview Apr16,2021 Anna ratedit itwasok Theauthor’sattitudeissooff-puttingthatIcouldbarelygetthroughthis.Thearrogance,thecondescension...thiswasapainfulread.Havinghadnofamiliaritywiththeauthorbeforethis,IwatchedaninterviewafterIfinishedthebooktoseeifhispublicpersonamatchedhiswriting.Itdefinitelydid.Skipthisoneifyoudon’tlikeinsufferablearrogancepackagedashumor. flag 1like · Like  · seereview Sep02,2017 Aine ratedit reallylikedit Shelves: digital-marketing Quiteagoodread.Lotsofgoodinformation,evenifitisatadoldinthefastpacedworldofsocialmediaandonlinemarketing.Recommendhavingareadifyou'relookingforsomeguidanceandneedasparktogetyoumoving. Quiteagoodread.Lotsofgoodinformation,evenifitisatadoldinthefastpacedworldofsocialmediaandonlinemarketing.Recommendhavingareadifyou'relookingforsomeguidanceandneedasparktogetyoumoving. ...more flag 1like · Like  · seereview View2comments Apr06,2020 Michael ratedit reallylikedit Writing:4.43Story/InfoPresented:4.16Overall:4.29 flag 1like · Like  · seereview Jul21,2019 Nika ratedit itwasamazing Thisexplainedsomanythingsthathavebeenmurkytome.Ishouldhavereaditlongago. flag 1like · Like  · seereview Nov01,2020 Agoes ratedit likedit Shelves: marketing, nonfiksi-inggris Someexamplesarenolongerrelevantduetotheever-changingnatureofsocialmedia(Vine,Pinterest,Tumblr),buthedefinitelyshowedhowthepremiseof"contentisking,contextisGod"workshere. Someexamplesarenolongerrelevantduetotheever-changingnatureofsocialmedia(Vine,Pinterest,Tumblr),buthedefinitelyshowedhowthepremiseof"contentisking,contextisGod"workshere. ...more flag 1like · Like  · seereview «previous123456789…next» newtopicDiscussThisBook topics  posts  views  lastactivity    RightBookToKnowInternetMarketingScope? 1 2 Feb20,201908:07PM   Business-Related...: Book21StartsthisFriday! 4 18 Jan14,201606:42PM   JJJRHMastermind: * Aboutthebook 2 8 Sep22,201304:50AM   Moretopics... Share RecommendIt  |  Stats  |  RecentStatusUpdates Readersalsoenjoyed Seesimilarbooks… VideosAboutThisBook Addacomment Morevideos... Genres Business 485users Nonfiction 123users SocialScience> SocialMedia 50users Business> Entrepreneurship 45users SelfHelp> PersonalDevelopment 39users SelfHelp 29users Buisness 27users Language> Writing 20users Leadership 15users Science> Technology 9users Seetopshelves… AboutGaryVaynerchuk GaryVaynerchuk 2,480 followers GaryVaynerchukistheultimatebusinessman.Bornwithanentrepreneurialspirit,Garyisaproveninvestorandadvisorintheworldofstartups,andnowanexpertontheFortune500world,throughisworkasCEOofVaynermedia,asocialmediamarketingagency.Havingtwobestsellersunderhisbeltdoesn'thurteither.Thirty-threeyearsago,Garygothisstartinbusinessbyrippingflowersoutof GaryVaynerchukistheultimatebusinessman.Bornwithanentrepreneurialspirit,Garyisaproveninvestorandadvisorintheworldofstartups,andnowanexpertontheFortune500world,throughisworkasCEOofVaynermedia,asocialmediamarketingagency.Havingtwobestsellersunderhisbeltdoesn'thurteither.Thirty-threeyearsago,Garygothisstartinbusinessbyrippingflowersoutofpeople'syardsandsellingthemback.Yearslater,hewouldusethatsavvytogrowhisfamily'swinestorefrom$3to$45millioninjustafewshortyearsbylaunchingWineLibrary.com,oneofAmerica'sfirstwinewebsites.Fastforwardtonow,andhe'scontinuedtousethatsamebusinesssavvy,alongwithhisbrother,tobuildVaynerMedia,anewbreedofagencythathelpsFortune500companieslikeGE,PepsiCo,HasbroandtheNewYorkJetsfindtheirsocialmediavoicesandbuildtheirdigitalbrands.AlongthewayGarylaunchedastratosphericallysuccessfulinternetwineshow,writtentwobestsellingbooks,andbeatenDr.Ozinbasketball. ...more BooksbyGaryVaynerchuk More… RelatedArticlesAnnouncingtheWinnersofthe2021GoodreadsChoiceAwards!   Withmorethan4.75millionvotescastandcounted,the13thAnnualGoodreadsChoiceAwardsarenowofficial.Launchedin2009,...Readmore...117likes·37comments TriviaAboutJab,Jab,Jab,Ri... Notriviaorquizzesyet.Addsomenow» QuotesfromJab,Jab,Jab,Ri... “Ittookthirty-eightyearsbefore50millionpeoplegainedaccesstoradios.Ittooktelevisionthirteenyearstoearnanaudiencethatsize.IttookInstagramayearandahalf.” — 32likes “Beingcoolhasnothingtodowithage;ithastodowithhowsolidyouridentityis.” — 19likes Morequotes… Welcomeback.JustamomentwhilewesignyouintoyourGoodreadsaccount.