Set the value and currency of your Facebook pixel events

Change the value and currency of your standard events · Go to the web page where you placed the Facebook pixel. · Find the snippet of code for your standard event ... GiớithiệuBảngtinMenu GIỚITHIỆU BẢNGTIN MẪUCANVA THEME&PLUGIN Đăngnhập Đăngnhậpbằngfacebook Trangchủ Giớithiệu Bảngtin ĐăngnhậpbằngfacebookSidebar SetthevalueandcurrencyofyourFacebookpixelevents 30/11/2019Youcansetaspecificvalueandcurrencyforyourconversions.Assigningavaluetoconversionshelpsyoubetterunderstandthetotalvalueofyouradvertising.BeforeyoubeginMakesurethatyou'reabletoedityourwebsite'scode.CreateaFacebookpixelandplaceitonyourwebsite.ChangethevalueandcurrencyofyourstandardeventsThedefaultvalueandcurrencyinthestandardevent(purchase)codeisUSD0.00,butyoucaneditthistoreflectthetruevalueofyourconversions.Forexample,ifyou'resellingticketsinEuropefor€9.99,youcansetthisinyourstandardeventcode.Then,everytimethepixelloads,itwillpassalongEUR9.99asthevalueoftheconversion.GotothewebpagewhereyouplacedtheFacebookpixel.Findthesnippetofcodeforyourstandardevent(itshouldlooklike1inthediagrambelow).Editthevaluefrom"0.00"toyourconversion'struevalue.Thevaluefieldmustcontainadecimalnumbergreaterthanorequaltozero,andmaynotincludeletters,specialcharacters,currencysymbolsorcommas.Editthecurrencybyenteringastandard3-letterISOcurrencycodepertheISO4217standard.Whenyou'vefinished,yourstandardeventcodeshouldlooksimilarto2inthediagrambelow.Note:Werecommendspecifyingavalueandcurrencyforthestandardevent"Purchase"inordertomoreeffectivelymeasureyourreturnonadspend.SetupdynamicconversionvaluesIfyouhavemultiplevaluesthatyouwanttotrack(e.g.you'resellingmultipleitemswithdifferentprices),youcanmakethevaluedynamic.Werecommendaskingyourwebsitedevelopertodynamicallypassthevalueofthepurchaseinplaceofthe0.00inthe"value:0.00"portionofthepurchaseevent.Purchasevariablesvaryfromsitetosite,soyou'llhavetoworkwithyourdeveloperonwhatyoursite'svariablesare.Herearesomecommonexamples:Shopify:'{{total_price|money_without_currency}}','currency':'USD'Magento:WooCommerce:get_order_total();?>Squarespace:{orderGrandTotal}BigCommerce:%%ORDER_SUBTOTAL%%;LearnmoreonourDevelopersite.ChoosethevalueofyourcustomconversionsGotoyourCustomconversionspageinAdsManager.ClickCreatecustomconversion.SetyourURLoreventrules,selectacategory,thenclickNext.Enteranameforyourcustomconversion,thentickSetaconversionvalue.Ifyou'reusinganevent-basedrule,checkSetadefaultconversionvalue.Addyourconversionvalue(e.g.£5.00GBP),thenclickCreate.Bearinmindthatyoucurrentlycannotcreatedynamicvaluesforcustomconversionsandthecurrencywilldefaulttothecurrencyofyouradaccount.ToseetheconversionvalueinyourreportsinAdsManager,clickCustomisecolumnsandselectTotalconversionvalue.Onceyou'veupdatedyourconversionvalueandcurrency,youcanstartrunningadsonFacebookusingconversionoptimisationandtracking.*Nguồn:Facebook