How to Create a Facebook Pixel | Blog - Softcube

Step 1. Launch Events Manager · Step 2. Create a New Data Source · Step 3. Add Pixel Code to Your Website · Step 4. Set Up Facebook Pixel Events. ReadytocreateaFacebookpixel?ApixelunlocksatotallynewlevelofadvertisingonFacebookanditsplacements.WithaFacebookpixel,youcandomuchmorethanjustmeasuretheimpactofyourmarketingstrategiesonmultipletargetaudiences.AsthemajorFacebookadtrackingtool,pixelcodeallowsmillionsofwebsitepublisherstolearnabouttheircustomersfromanotherside,comeupwithuniquetargetingtechniques,andevenautomaticallygenerateads.Beforelearninghowtocreate…SOFTCUBEBLOGNews,guides,andupdatesonGoogleandFacebookmarketingFacebookAds  •  June23,2020  •  5minreadSoftcubeHowtoCreateaFacebookPixel ReadytocreateaFacebookpixel? ApixelunlocksatotallynewlevelofadvertisingonFacebookanditsplacements.WithaFacebookpixel,youcandomuchmorethanjustmeasuretheimpactofyourmarketingstrategiesonmultipletargetaudiences. AsthemajorFacebookadtrackingtool,pixelcodeallowsmillionsofwebsitepublisherstolearnabouttheircustomersfromanotherside,comeupwithuniquetargetingtechniques,andevenautomaticallygenerateads. BeforelearninghowtocreateaFacebookpixelanddoitright,however,makesureyouknowhowtounleashthefullpotentialofFacebookadtrackingsoftwarebyreadingourguideonwhatFacebookpixelisandwhyyoushoulduseit. Ifyou’rereadytogoon,let’sdoitrightnow. HowCanICreateaFacebookPixelforMyAds?   Firstofall,you’llneedaFacebookBusinessManageraccount.  Onceyouhaveone,followthesefoursimplesteps: Step1.LaunchEventsManager EventsManagerisasub-platformwhereallFacebookpixelactivityhappens.FromEventsManager,youcanmonitorhow,where,andwhyyourconversionshappen. TolaunchEventsManager,gotoBusinessManager,openadropdownmenu,andclicktheEventsManagericon.Onceyou’rethere,clickConnectDataSourcestocreateanewdatasource. Step2.CreateaNewDataSource TherearethreemajortypesofdatasourcesavailableinEventsManager: Web.CreateanewFacebookpixeltotrackwebsiteconversions. App.InstalltheFacebookSDKtotrackmobileappconversions. Offline.Useofflinedatatoboostonlineconversions. Sinceyou’reheretolearneverythingaboutcreatingapixelonFacebook,choosetheWeboption.Afterthat,clickGetStarted. Next,youneedtochooseFacebookPixelasyourconnectionmethodandclickConnect. Thenenteranameforyourpixelandcheckyourwebsiteforeasysetupoptions(ifnecessary)andclickContinue. Step3.AddPixelCodetoYourWebsite Thethirdstepistoconnectyourwebsitebyaddingpixelcodetoallpages. YoucanconnectwebsiteactivitytoFacebookusingapixelintwoways. Thefirstwayisbymanuallyaddingpixelcodetotheheaderofeverywebsitepage.Ifyoudon’tknowwhatthismeans,youcanclickEmailInstructionsinthebottomrightandaskforthehelpoftech-savvyprofessionals. Ifyoutookadvantageofapopularuser-friendlyCMS(likeWordPressorWooCommerce)tobuildyouronlinestore,youcanfindyourplatforminthelistandfollowstep-by-stepinstructionstofinishtheinstallation. Afteryouchooseyourinstallationmethod,youneedtocreateeventsforyourpixel. Step4.SetUpFacebookPixelEvents Thenextstepafteraddingpixelcodeisaddingpixelevents.PixeleventsareactionsFacebookusersneedtotaketocompleteconversionsonyourwebsite. Therearetwotypesofevents:standardandcustom.  Standardeventsincludevisitingahomepageorplacinganitemintheshoppingcart.YoucanaddstandardeventsusingtheEventSetupToolintheSettingsofyourpixel. Customeventscomeinhandywhenyouwanttotracknon-standardactionsmadebyyourcustomersondifferentpages.Youcanaddthemmanuallybymeansofcode. Nowthatwe’vereviewedhowtocreateaFacebookpixel,let’sansweroneofthemostpopularquestionsFacebookadvertisingnewcomershavewhenlearninghowtocreateanewFacebookpixel. CanICreateaFewFacebookPixels? Whenyoucreateyourfirstpixel,Facebooksaysyoucancreateonlyonepixelperadaccount. However,Facebookhasanexceptionforprofessionaladvertisers.SayyouentrustcreatingandrunningyourFacebookadstoseveralagenciesandyouwanttoprovideeachagencywithseparateaccesstoyourmarketingactivities.Inthiscase,youcancreateasecondFacebookpixel—orthirdorfourth.Allyouneedtodoiseditthecode. Here’sadetaileddeveloper’sguideforeveryonewhowantstocreatemultiplepixelsforFacebookadslaunchedbymultipleagencies. HowtoCreateaFacebookPixelontheFirstAttempt ThefirstthingyoushoulddoischeckyourpixelandeventcodefromAtoZtomakesureyoudidn’tmakeanymistakes.Afterthat,youcantakeadvantageofthesetools. TheTestEventsTool TheTestEventstoolallowsyoutomakesureFacebookcorrectlyreceivesyourpixeleventsandfixallpossiblebugsthathappenafteryousetupthoseevents. Torunthistool,clicktheTestEventstabinEventsManager.ThenenteryourwebsiteURLtoopenyourwebsiteinanewwindowandstarttestingyourevents.NotethattheTestEventstabmustbeopentoconductyourtestsuccessfully.  Onceyoustartinteractingwithyourwebsite,theresultswillappearwithin30seconds.Alltestdataremainsfor24hoursoruntilyouclearit.Ifyoureventsdon’tappearintheTestEventstab,turnoffanyadblockingsoftware,refreshyourwebsite,ortryusingadifferentbrowser. TheDiagnosticsTool You’llfindtheDiagnosticstoolinthetabtotherightoftheTestEventstab.  TheDiagnosticstoolshowsissuesthatmayoccurafteryoucreateaFacebookpixelforawebsiteandofferssolutions. Ifyoucan’thandleaproblemalone,youcanclicktheSendtoDeveloperbuttonanddelegatethetasktooneorseveraldevelopersonyourteam. FacebookPixelHelper TheFacebookPixelHelperisaGoogleChromeextensionthatallowsyoutoknowwhetheryourpixeliscompletelyinstalled,verifythatyourpixelworksproperly,receivetroubleshootingsuggestions,andimprovepixelperformance. AfteryoulearnhowtocreateapixelonFacebook,readthisdeveloper’sguidetolearnhowtocorrectlyusethePixelHelpertool. UseFacebookPixeltoTrackVideoAdsMadebyAI NowthatyouknowhowtomakeaFacebookpixelyourrighthandhelperinmanagingyourFacebookmarketingaswellaswhichtoolsyouneedtoworkwithitsmoothly,don’thesitatetotestSoftcubeartificialintelligencetocreatehigh-qualityvideoadsforanimage-sizedadbudget. SoonafteryoulaunchAI-producedvideoads,yourFacebookpixelwillshowyouhowtheyboostyourconversions.Goodluck!TagseventscustomaudienceslookalikeaudiencesAdsManagerBusinessManageryoumayalsolikeTheRookie’sGuidetoCreativeFacebookAds[30Examples]December24,2020TheRookie’sGuidetoCreativeFacebookAds[30Examples]December24,2020FacebookAdAccountDisabled:TwoMajorSolutionsSeptember10,2020youmayalsolikeViewallblogpost→MAKEVIDEOADSINTWOCLICKSTryAIvideoadmaker