Twitter Lead Generation Cards For More Email Subscribers ...

Twitter introduced Lead Generation Cards in 2013 to allow users to connect with brands. Lead Generation Cards allow Twitter users to securely share their email ... Browseby... 0totalresults Filters(0) Industry Agencies Ecommerce Nonprofit Publishing Retail Travel&Hospitality Type Blog Comparisons Guides Infographics Webinars Events Glossary KnowledgeBase Topic BestPractices CallstoAction Coding ContentMarketing Copywriting CustomerJourney CustomerSpotlight Data-DrivenMarketing Deliverability DigitalMarketing Ecommerce EmailAutomation EmailDesign EmailDevelopment EmailList EmailMarketing EmailTemplates EventMarketing GrowthHacking MarketingAutomation Metrics Personalization Productivity Segmentation SEO SocialMedia Strategy SubjectLine Testing TransactionalEmail Applyfilters Clearfilters Home Resources Blog Guides Infographics Collections Blog Webinars Events TrainingVideos Comparisons KnowledgeBase Glossary Tools Browseby... Topic BestPractices CallstoAction Coding ContentMarketing Copywriting CustomerJourney CustomerSpotlight Data-DrivenMarketing Deliverability DigitalMarketing Ecommerce EmailAutomation EmailDesign EmailDevelopment EmailList EmailMarketing EmailTemplates EventMarketing GrowthHacking MarketingAutomation Metrics Personalization Productivity Segmentation SEO SocialMedia Strategy SubjectLine Testing TransactionalEmail Industry Agencies Ecommerce Nonprofit Publishing Retail Travel&Hospitality Type Guides Infographics Collections Blog Webinars Events TrainingVideos Comparisons KnowledgeBase Glossary Tools All Company Customers Ecommerce EmailMarketing HowTo NewFeatures 5minutereadtime UsingTwitterLeadGenerationCardstoBuildYourEmailSubscriberLists CampaignMonitor-Apr12,2019 ArticlefirstpublishedFebruary2014,updatedApril2019 WhenTwitterintroducedLeadGenerationCardsin2013,brandsneededabetterwayto engagewiththeiraudienceandconvertfollowersintocustomers.Today,asbrandshavecontinuedtousesocialmediaasawaytogenerateleads,theseLeadGenerationCardsevolvedandgrewintoabrandnewprocess:TwitterBusinessaccounts. Twitternowhasanentirebusinessplatform—TwitterBusiness—wherebusinessesandbrandscanoptimizenotonlyhowuserssubscribetoyouremaillist,buteveryfacetofhowyouengagewithyouraudienceonTwitter. HowtogetleadsonTwitter TwitterbusinessisanovergrownLeadGenerationCard,aplacewherebrandsandbusinessescanexpandtheirreachandgrowtheiraudiencebyturningfollowersintoprospectsthroughTwitter. AlthoughTwitterLeadGenerationCardshaveevolvedintoanentireTwitterBusinessplatform,theoverallprincipleofintroducingasimplerinterfaceforTwitterusersisstillthesame.Ultimately,generatingleadsonTwitterisallaboutmakingitassimpleaspossibletomovefollowersfromaTweettoyourprofiletoyourwebsitesotheycanconvert. SomeofthebestwaystogenerateleadsonTwitterareto: StartaTwitterBusinessprofile Connectwithyouralreadyestablishedaudience,uploadyourcurrentemaillists,and“follow”themonTwitter Putacall-to-actionbuttononyourprofileaskinguserstosubscribetoyouremails  Use#hashtagsandkeywordsinyourbiotomakeyourbusinesseasilyfound SendoutTweetstotheTwitteruniverserequestinguserstofollow,retweet,andsubscribe ThroughaTwitterBusinesspage,youareabletogeneratedifferentcallstoactionwherecustomersdon’thavetoleaveTwittertosignupforyournewsletter.AccordingtoTwitter,TwitterBusinessprofileusersincreasedtheirsalesby69%aftercustomersstartedfollowingthemonTwitter. TheoriginofLeadGenerationCardsonTwitter Manyreal-timeusers,likeAdiiPienaarofWooThemesandBrandiing fame,experiencedlargesuccesswiththeLeadGenerationCardsbackintheday.Previously,Adii’suseofTwitterLeadGenerationCards,alongsideasimplefallbacklandingpagetomanuallycaptureleads,resultedinaconversionrateof67%. UsingwebsiteandURLcardscombinedwithaTwitterBusinessaccountisthebestroutetogeneratingleadsandincreasingsubscriberrates. Source:Twitter LeveragingTwittertogatherleads TwitterwascreatedbecausepeoplewerewritinglengthypostsonFacebookandusersdidn’tnecessarilywanttohearitall. Twitterisoneoftheearliestsocialmediasitesthatrestrictedcharactercountsandprompteduserstovoicewhattheythoughtandwhattheyweredoingastheyweredoingitwithanyonewhocaredtolisten. Source:Wikipedia Today,66millionpeopleuseTwitter.Itisamassivesourceforopinions,news,video,photosandotherinteractions. AccordingtoPewResearchCenter,“63%ofTwitterusersadmitthattheyusetheirTwitteraccountstofollowthenewsandbusinesses.” Yourfirststepstoattempttotransformthese66millionpeopleintopersonalemailsubscribersaretostartusingTwitterandstarttweeting. WhatareTwitterLeadGenerationCards TwitterintroducedLeadGenerationCardsin2013toallowuserstoconnectwithbrands.LeadGenerationCardsallowTwitteruserstosecurelysharetheiremailaddressestoconnectwithbusinesseswithoutthehassleofleavingTwitter. ExaminethisexampleofaLeadGenerationCard: Source:TwitterBlog HowrealbusinessesandbrandsusedTwitterGenerationCardstoenhancetheiremails In2014,wenoticedAdiistartedusingTwitter’sLeadGenerationCardstoconnectwithhisfollowers,andwewerecuriouswhetherornotthissignupstrategyresultedinalandslideofnewsignups. WegotintouchwithAdiitodiscusshowhewasusingthistechniquetopromotehisblog,“MakingNewMistakes,“andheimmediatelymentionedthathehadborrowedtheideafromRyanHoover. Ryanshowedthat,ifyouuseTwitterandhaveaTwitterAdsaccount,youcancreateLeadGenerationCards,whichcanbeattachedtoanytweet.TheseCardscanincludeanemailsubscribeformforconvertingyourfollowersintonewsignups. Here’sanexampleofwhatoneofAdii’stweetsandCardslookslike: @chriseyinThanksforsharingthat!Youmightalsoenjoymyothercontent:https://t.co/5APHqYxY9W.:)—adii(@adii)January20,2014 Wrapup TwitterBusinessisTwitter’s2.0versionofLeadGenerationCards.BusinessesthathaveTwitterBusinessaccountsandusea“subscribetoournewsletter”CTAbuttonontheirprofiles,whilealsousingURLcards,makeiteasyforTwitteruserstointeractwiththeirbrandsandincreasethenumberofleadstheygeneratefromtheplatform. WewanttogiveahugethankstoAdiiandRyanforpioneeringtheuseofTwitterLeadGenerationCardsandpavingthewayforTwitterBusinessaccountsthatencouragetheirfollowerstosignupfortheirnewsletters. WonderinghowyoucancombinethepowersofemailmarketingandsocialmedialikeTwitter?Readourpostonhowyoucanintegratethesetwobranchesforbettermarketingresults. Betterinsightstobuildwinningcampaigns Ouranalyticssuitegivesyousmart,actionableinsightstoimproveyourcampaigns. LearnMore CaseStudy RipCurl,Australia’sleadingsurfbrand,usesdynamiccontenttodriveconversions. Learnhow Infoforyourinbox Wegogreatwithinboxes.Signupforournewsletterforcan’t-missmarketinginsights. Subscribe Thisblogprovidesgeneralinformationanddiscussionaboutemailmarketingandrelatedsubjects.Thecontentprovidedinthisblog("Content”),shouldnotbeconstruedasandisnotintendedtoconstitutefinancial,legalortaxadvice.YoushouldseektheadviceofprofessionalspriortoactinguponanyinformationcontainedintheContent.AllContentisprovidedstrictly“asis”andwemakenowarrantyorrepresentationofanykindregardingtheContent. Twitter Facebook LinkedIn Getstartedwithoneofourfreetemplates. Buildanemail Startsendingnow Tryitforfree PressCMD+DtoBookmarkthispage Youshouldalsocheckoutthisotherhelpfulcontent. BlogPost 10ThingsI’veLearnedfromBeingaDigitalMarketer Savvycontentmarketersneedtobeuptodatewithwhat’sworkingandwhatisn’t…. BlogPost 100AwesomeMarketingToolsYouShouldKnow Marketingtoolsaredesignedtoincreaseyourefficiencyandrevenue.Here’salistof100… BlogPost 10EmailMarketingBooksEveryMarketerShouldRead Enjoythisroundupofthebestemailmarketinganddigitalmarketingbooks,andusethem… GetstartedwithCampaignMonitortoday. Withourpowerfulyeteasy-to-usetools,it'sneverbeeneasiertomakeanimpactwithemailmarketing. Tryitforfree Weusecookiestoservepersonalizedcontentandtargetedadvertisementstoyou,whichgivesyouabetterbrowsingexperienceandletsusanalyzesitetraffic.Reviewourcookieinformationtolearnmore.Youcanmanageyourcookiepreferencesatanytime. Accept Deny