How to Use Twitter Cards for Lead Generation - Digital ...

Twitter adds a nice touch by displaying how your card will look as it's designed. You will see a preview of your lead gen card on the right-hand side of the ... Menu SocialMedia HowtoUseTwitterCardsforLeadGeneration 16comments4minreadbyJuntaeDeLane Writtenby JuntaeDeLane Twitterisadestinationforyourcustomerstoacquirenewcontent.Asaresult,italsocanbeadestinationforleadgeneration. IfyoucurrentlyuseTwitterCards,youknowthebenefititprovideswhenmakingyourpoststandout.Didyouknowyoucanalsousethissametooltocollectleads? TwitteroffersTwitterCardsforLeadGenerationwhenyoucreateaPromotedTweetwithintheTwitteradvertisingprogram. Here’sanexampleoftwotweets.OnetweetdisplaysaURLasacall-to-action,whichisnormalformosttweets.Theothertweethasaleadgencardwithaclearcall-to-actionthatsays,“Gettheplaybook.”Onceauserclicksonthatbutton,theadvertiserreceivesthenameandemailinexchangefortheplaybook. AllofthisishappenswithouteverleavingTwitter. HowtoCreateTwitterCardsforLeadGeneration Twittermarketingin4words:Listen.Learn.Care.Serve.-LauraFitton ClickToTweet LogintoyourTwitteraccount,andfollowthestepsbelowtocreateyourfirstTwittercard. Step1: CreateaTwitterAdsaccount.Althoughit’sfreetocreateTwitterLeadGenCards,youneedtosetupaTwitterAdsaccountbeforeyouseethemenuoptionsreferredtointhefollowingsteps. Step2: ClickonyourprofileavatarintheupperleftportionofyourTwitterbrandpageandchooseTwitterAdsfromthedropdown.Remember,youwon’tseethisoptionifyouhaven’tsetupaTwitterAdsaccount. Step3: ChooseLeadsonTwitterfromtheCreatenewcampaigndropdowninthetopnavigationbarontheTwitterAdsmainpage. Step4: ClickonCreateYourFirstLeadGenCard. Step5: FillintherequiredfieldsontheCardContentpage: Shortdescription.Youhaveamaximumof50characterstocreateacompellingoffer. Cardimage.Thisimagewillbeshowntousersaspartofyourcard,andshouldvisuallyrepresenttheoffer.Isuggestyouavoidgenericstockimages.NOTE:ImageshavetobeaMINIMUMof800pixelswideby200pixelstall(.jpg,.jpeg,.png,or.gif). Calltoaction.Itshouldbe20charactersorless. PrivacypolicyURL.Linktotheprivacypolicyonyoursite.Thispolicyshouldoutlinehowyouwillusetheuser’sinformation. CarddetailsURL.ThisistheURLwhereuserscanlearnmoreaboutyourofferaftertheysubmittheirlead,orthepageuserswillberedirectediftheyviewthecardonanon-supportedplatform,suchasathird-partyTwitterclient.ThisURLcouldpointtothefulllandingpageversionofthesameoffer. DestinationURLsettings(optional).Ifyouhavealandingpageyou’dliketosenduserstoaftertheysubmittheiremail,thisiswheretoentertheURL. Datasettings(optional).UsethisoptiontosendtheleaddatatoaCRMthatsupportspostingdatatoaformorwebservice. YouHaveAbout3SecondstoGetSomeonetoClickOnYourHeadlineonTwitter.-JeffBullas ClickToTweet Twitteraddsanicetouchbydisplayinghowyourcardwilllookasit’sdesigned.Youwillseeapreviewofyourleadgencardontheright-handsideofthepage.Ifyouaresatisfiedwiththepreview,acceptthetermsatthebottomofthepageandclickCreateCard. Voila!YouhavejustcreatedyourfirstTwitterLeadGenerationCard. Taggedasleadgeneration,twitter Writtenby JuntaeDeLane Juntaeisasought-afterdigitalstrategistwhospecializesinhelpingbusinessesbuildbrandsonline.HeistheChiefStrategistofDigitalDelane,founderoftheDigitalBrandingInstitute,andSr.DigitalBrandManagerfortheUniversityofSouthernCalifornia.JuntaehasworkedwithmanybrandsacrossvariousindustriessuchasCoca-Cola,Sony,Verizon,NBCUniversal,ParamountPicturesandmanyothers.HeisnotedasaTopSocialMediaInfluencerinseveralpublicationsandhasspokenaroundthecountryteachingbusinesseshowtobuildpowerfuldigitalbrands.Ifnotonstage,youcancatchhimatthegym,flyingprivateplanes,orscubadivingoffthecoast. SubscribetoOurNewsletterJoinourmailinglisttogetthelatestbuzzandupdatesinthedigitalbrandingworld Email* Furtherreading AdvertisingSocialMedia 5WaystoMeasureTheSuccessofYourInstagramMarketing August23,2020 ContentCreationSocialMedia FacebookGroupsAreTheFuture;WhatDoesThisMeanForBrands? August23,2020 SocialMedia DoHashtagsStillMatter? August17,2020 SearchEngineOptimizationSocialMedia AHow-ToGuideToSearchOptimizingYourYouTubeVideos August16,2020 CustomerServiceSocialMediaTools AfterAllTheChatbotHype,WhatComesNext? August9,2020 AdvertisingContentCreationSocialMedia 5Research-BackedTipsToBoostYourVideoMarketing August2,2020 Menu StartHere Events Resources Identity Branding SocialMedia ContentCreation Visibility Advertising SearchEngineOptimization Credibility Reputation Ratings&Reviews SubscribetoOurNewsletterJoinourmailinglisttogetthelatestbuzzandupdatesinthedigitalbrandingworld Email* Search Search X